International Business and Technology Blog

Going global with your Arabic website

Posted by Bella zur Hausen on Wed, Aug 07, 2019

Arabic is one of the world’s major trade languages. Combine that with the dominance of the internet in many Arab-speaking countries and it’s clear that companies need Arab language websites to get found, be understood and do business across the Arabic speaking markets. In countries like Saudi Arabia and the United Arab Emirates, over 90% of the population access the internet regularly. Social media and ecommerce are well developed. In fact, Saudi Arabia is one of the biggest online spenders worldwide. So getting your Arab website right is vital for your company’s success in these markets 

But what should that Arab-language website look like? Do you need one Arabic website for all Arabic speaking countries? What are the main differences with your English-language website? How about search engine optimization and keyword research for online Arabic? This blog shares some of our experiences building and managing corporate websites and social media marketing for Arab-speaking countries, but if you want more information, just get in touch!

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Tags: Website Localization, Markets

Will One French Website Reach all French Markets?

Posted by Bella zur Hausen on Thu, Jun 06, 2019

Is it worth having a dedicated French website for France and if so, does that one website cover all other French-speaking markets? The answer is a clear yes to the French website and no to global coverage. France is a major economy that merits its own dedicated website to showcase your company and drive sales. But the website built for the French market is just not relevant for reaching your Quebecois or West African target customers. French is the 6th most widely spoken language in the world but like most aspects of the worldwide web, it is being relevant to the local market – localization – that gets your company found, understood and doing business globally.

France is one of the largest economies in the world and French one of the most spoken languages, so it’s no wonder that so many companies looking to export globally opt for a French website. But the French spoken in France is dramatically different to that spoken in Quebec or in West Africa. This blog explains why your French website is not relevant to your other French-speaking business targets and sets out some tips on where and how to get you started on building sales, brands and business in the French-speaking world.

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Tags: All posts, Website Localization, Markets, Exporting, Search Engines

How to get started online in China

Posted by Vanessa Li Adamson on Tue, May 28, 2019

China’s online market is now the world's largest after several years of double digit growth. Many companies have managed to ride the wave and capitalize on the online frenzy. Small and medium-sized companies are increasingly taking on the market as well.

But China can be a daunting market for an exporter. Not only is everything from regulations, branding and marketing different to what you may be used to, but China is also a fast-evolving environment. Change can happen so quickly in China that the future arrives before the past is fully stripped away!

We thought it would be helpful therefore to share some of our experiences with exporters successfully doing business in China using online tools. Here are our top tips on how to get started in China in the online world.

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Tags: All posts, Markets, China

The United Arab Emirates and Saudi Arabia's Online Environment Infographic

Posted by Samantha Soffici on Wed, May 01, 2019

The United Arab Emirates and Saudi Arabia are two key markets in the Middle East and part of the Gulf Cooperation Council (GCC) which also includes Kuwait, Qatar, Bahrain, and Oman. Over 90% of the population in both countries access the internet regularly. For US exporters, the UAE and Saudi Arabia are great markets to enter because they are mobile, connected, and comfortable with ecommerce. If you get the online presence right, both markets can be very fruitful. 

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Tags: All posts, Markets, E-commerce, Social Media, Infographic

The United Kingdom's Online Environment Infographic

Posted by Samantha Soffici on Wed, Mar 27, 2019

The United Kingdom is one of the largest economies of the world (ranked 7th) and the third largest ecommerce market globally. The UK is also amongst the most connected and internet-savvy consumers and businesses anywhere. Some 95% of the population access the internet regularly. For US exporters, the UK is a prime destination market: large, accessible and with a low language barrier. It's a great market for exporters, especially those that get their online presence right!

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Tags: All posts, Markets, E-commerce, Social Media, Infographic

How different is Spanish in Spain and Latin America? Tips for a Spanish-language website

Posted by Bella zur Hausen on Tue, Feb 26, 2019

Spanish is one of the most widely spoken languages in the world boasting over 400 million native speakers across 21 countries. These numbers make the Spanish-speaking world an especially appealing target for exporters. But this major trade language has variations that impact your global trade and online strategy. What are the differences between Spanish in Spain and Latin America? How different is Spanish to English? And most importantly from your online point of view, will one Spanish website cover all Spanish speaking countries? We want to share with you some of our experiences in helping our clients to get found, be understood and do business in Spanish-speaking markets using their online presence. 

Did you know that Spanish is….

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Tags: All posts, Website Localization, Markets, Search Engines

Germany's Online Environment Infographic

Posted by Samantha Soffici on Fri, Feb 22, 2019

Germany is the largest economy in Europe, fourth largest in the world and among the top 3 exporters of the world. It is also a massive importer. The powerhouse of Europe, Germany is a priority destination for many exporters. German consumers and businesses are wary of the internet but are nonetheless ardent users, with 90% internet take-up. Ready to do business with US companies, Germans look to the internet for information before buying. Make sure your business is credible to your German prospects: get online, get localized websites! 

Use online tools to your advantage to be found, understood, and transact your business in Germany. 

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Tags: All posts, Markets, E-commerce, Social Media, Infographic

Canada's Online Environment Infographic

Posted by Samantha Soffici on Wed, Oct 24, 2018

Canada is the United States' second largest trade partner in the world, and number one importer of US goods. Canada has a population that is well connected, close-by, and ready to do business with US companies. With a large population of English speakers, and 90% of them on the internet, it is a great market to enter for exporters!

Use online tools to your advantage to be found, understood, and transact your business in Canada. 

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Tags: All posts, Markets, E-commerce, Social Media, Infographic

China's Online Environment Infographic

Posted by Samantha Soffici on Fri, Aug 31, 2018

China is one of the largest economies in the world- with a 23 trillion dollar GDP and over a billion people, it is a force to be reckoned with! China is well connected, embraces new technology, and is very mobile-friendly. Although China has its challenges- new tariffs, government red tape, and unique online environment, when a company begins to understand China and all of its complexities, it can be a very lucrative and successful target market. 

Use online tools to your advantage to be found, understood, and transact your business in China – one of the most internet-aware markets in the world.

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Tags: All posts, Markets, E-commerce, Social Media, Infographic

Mexico's Online Environment Infographic

Posted by Samantha Soffici on Wed, Aug 22, 2018

Mexico is one of the largest trade partners of the United States, is well connected, and has a population that is tech-savvy and modern - a dream destination for any exporter. The people of Mexico are well connected, avid social media users, and love to watch videos. 

Use online tools to your advantage to be found, understood, and transact your business in Mexico – one of the most internet-aware markets in the world.

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Tags: All posts, Markets, E-commerce, Social Media, Infographic