International Business and Technology Blog

How different is Spanish in Spain and Latin America? Tips for a Spanish-language website

Posted by Bella zur Hausen on Thu, Jul 02, 2020

Spanish is one of the most widely spoken languages in the world boasting over 400 million native speakers across 21 countries. These numbers make the Spanish-speaking world an especially appealing target for exporters. But this major trade language has variations that impact your global trade and online strategy. What are the differences between Spanish in Spain and Latin America? How different is Spanish to English? And most importantly from your online point of view, will one Spanish website cover all Spanish speaking countries? We want to share with you some of our experiences in helping our clients to get found, be understood and do business in Spanish-speaking markets using their online presence. 

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Tags: All posts, Markets, Languages

Building brand awareness with social media in Mexico

Posted by Susanna Hardy on Mon, Jun 08, 2020

Social media is a fantastic way to boost your brand awareness and grow your sales in Mexico. Mexican consumers and businesses are reactive and engaged online: post great relevant content and watch it ricochet around your target prospect base! On top of that, online marketing prices are reasonable compared to many other large markets. So, if you get your social media and online marketing right, the return on investment for brand awareness and the sales that can go with it, are rapid. Below we share some of our insights to the Mexican online world that we use as international marketers to help our clients build their brand, sales and business in Mexico. 

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Tags: All posts, Markets, Social Media, International Online Marketing

Top 3 Ecommerce Markets Infographic

Posted by Samantha Soffici on Tue, May 19, 2020

Ecommerce plays a huge part in our every day online lives- and the numbers prove it! In a population of about 7.5 billion people, 4.5 billion are online, and 3.4 billion are shopping online, meaning about 45% of the world population makes purchases via ecommerce! Although ecommerce is prevalent in many countries all over the world, here we are going to focus on the big 3: China, the United States, and the United Kingdom. 

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Tags: All posts, Markets, Infographic, Ecommerce

United States' Online Environment Infographic

Posted by Samantha Soffici on Tue, Mar 31, 2020

The United States is the largest economy on the planet, and people are one of the most well-connected on the planet. In a place that is there are more cell phones than people, and over 90% have visited an online retail store the past month, it is safe to say that the majority of potential customers are at your fingertips. They are well connected, mobile, social, and more than comfortable to purchase goods and services online- There is no wonder that the United States is such an attractive market for businesses all over the world! 

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Tags: All posts, Markets, Infographic

Australia and New Zealand's Online Environment Infographic

Posted by Samantha Soffici on Mon, Nov 25, 2019

Australia and New Zealand are attractive markets for US exporters for a few reasons- They are English-speakers, both countries are relatively easy to do business with, and they are well-developed.  Both Australia and New Zealand have more mobile connections than people, and over 93% of internet users go online daily for personal reasons. 

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Tags: All posts, Markets, Infographic

France's Online Environment Infographic

Posted by Samantha Soffici on Mon, Nov 04, 2019

France is the 7th largest economy on the planet, and the French are one of the most well-connected people on the planet. Almost 100% are unique mobile users, and over 90% go online at least once a day. Not only are they well connected, mobile, and social, but they also love to buy things online. France is the number 6 ecommerce market in the world- There is no wonder that France is such an attractive market for US exporters! 

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Tags: All posts, Markets, Infographic

India's Online Environment Infographic

Posted by Samantha Soffici on Tue, Sep 17, 2019

India has the second largest population on the planet, and its people are joining the online world by the millions- 98 million to be precise in 2019 alone. Not only are they becoming internet users, they are also participating in ecommerce! For U.S. exporters, India is an up-and-coming export market with ample opportunity for growth. If you get the online presence right, the market can be very fruitful. 

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Tags: All posts, Markets, Infographic

Going global with your Arabic website

Posted by Bella zur Hausen on Wed, Aug 07, 2019

Arabic is one of the world’s major trade languages. Combine that with the dominance of the internet in many Arab-speaking countries and it’s clear that companies need Arab language websites to get found, be understood and do business across the Arabic speaking markets. In countries like Saudi Arabia and the United Arab Emirates, over 90% of the population access the internet regularly. Social media and ecommerce are well developed. In fact, Saudi Arabia is one of the biggest online spenders worldwide. So getting your Arab website right is vital for your company’s success in these markets 

But what should that Arab-language website look like? Do you need one Arabic website for all Arabic speaking countries? What are the main differences with your English-language website? How about search engine optimization and keyword research for online Arabic? This blog shares some of our experiences building and managing corporate websites and social media marketing for Arab-speaking countries, but if you want more information, just get in touch!

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Tags: All posts, Website Localization, Markets, Languages

Will One French Website Reach all French Markets?

Posted by Bella zur Hausen on Thu, Jun 06, 2019

Is it worth having a dedicated French website for France and if so, does that one website cover all other French-speaking markets? The answer is a clear yes to the French website and no to global coverage. France is a major economy that merits its own dedicated website to showcase your company and drive sales. But the website built for the French market is just not relevant for reaching your Quebecois or West African target customers. French is the 6th most widely spoken language in the world but like most aspects of the worldwide web, it is being relevant to the local market – localization – that gets your company found, understood and doing business globally.

France is one of the largest economies in the world and French one of the most spoken languages, so it’s no wonder that so many companies looking to export globally opt for a French website. But the French spoken in France is dramatically different to that spoken in Quebec or in West Africa. This blog explains why your French website is not relevant to your other French-speaking business targets and sets out some tips on where and how to get you started on building sales, brands and business in the French-speaking world.

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Tags: All posts, Website Localization, Markets, Languages

How to get started online in China

Posted by Vanessa Li Adamson on Tue, May 28, 2019

China’s online market is now the world's largest after several years of double digit growth. Many companies have managed to ride the wave and capitalize on the online frenzy. Small and medium-sized companies are increasingly taking on the market as well.

But China can be a daunting market for an exporter. Not only is everything from regulations, branding and marketing different to what you may be used to, but China is also a fast-evolving environment. Change can happen so quickly in China that the future arrives before the past is fully stripped away!

We thought it would be helpful therefore to share some of our experiences with exporters successfully doing business in China using online tools. Here are our top tips on how to get started in China in the online world.

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Tags: All posts, Markets