Leading Chinese search engines
Two years ago, Baidu boasted 80% of the Chinese online search market. Today, Baidu’s market share is estimated at 55% (1). But the winner has not been the otherwise world dominant Google, but other Chinese search engines including Qihoo 360 and Sogou.
While Baidu’s dominant position among the search engines in China has eroded, Google has not been a beneficiary since it has been banned in China as of 2010. Besides censorship, ClickZ (2) cites different online search behavior as one of the factors why Baidu and other domestic search engines have been more successful in China than Google. For example: an average Chinese internet user spends 3-6 times more time on page on average, does not focus on the upper left corner of the page as their Western counterparts do, searches mostly on smartphones and prefers to choose from a list rather than by typing keywords.