International Business and Technology Blog

How GenAI Is Reshaping Procurement—and What You Business Leaders Must Now Do to Stay Visible!

❝ If your business isn’t showing up in AI-generated recommendations, you’re not even in the consideration set. ❞

AI-Powered Search has Changed the Rules for Business Online Discoverability Everywhere - and What You Must Do About It.

The Search Landscape Has Changed - Radically for American Businesses, especially those Exporting.

Colombia, with a population exceeding 52 million, is experiencing rapid digital growth, offering substantial opportunities for U.S. exporters. The country's increasing internet penetration and dynamic ecommerce landscape make it an attractive market for businesses aiming to expand their global presence.

Internet usage in Colombia has reached 84%, with 43 million people actively online and driving a booming $15.6 billion ecommerce market for 2024. Mobile devices lead the way, accounting for 98% of internet access, while platforms like Mercado Libre and social media giants such as Facebook, Instagram, and WhatsApp are central to consumer behavior. Our infographic highlights these trends, providing key insights to help businesses succeed in this rapidly growing digital economy.

Chile, with a population of approximately 19.7 million and a GDP of $350 billion, stands as a significant market for U.S. exporters. The country's high urbanization rate of 87.8% and a well connected population present substantial opportunities for businesses aiming to expand their global footprint.

The digital economy in Chile is thriving, with 88% of the population online and contributing to a $12.3 billion ecommerce market. Mobile devices drive 68% of online purchases, and social media platforms like Facebook, Instagram, and WhatsApp connect 79.1% of the population. These key trends are highlighted in our infographic to guide your business strategies in this growing market.

Brazil, the largest economy in South America, presents significant opportunities for U.S. exporters. With a population exceeding 212 million and a rapidly growing digital landscape, Brazil offers a vast market for businesses aiming to expand their global footprint.

Boasting 188 million internet users and a 7% increase in ecommerce growth for 2024, the digital landscape in Brazil is thriving. Mobile usage leads the way, with 96% of users accessing the internet on their phones and 40% making purchases from international platforms. Our infographic provides key insights into these trends, helping businesses navigate and capitalize on Brazil’s dynamic online market.

Argentina, with a GDP of $604 billion and a population of approximately 46 million, presents a dynamic market for U.S. exporters. The country's high internet penetration rate of 88% and a rapidly expanding ecommerce sector offer substantial opportunities for businesses aiming to establish or enhance their presence in the Argentine market.

With 88% internet penetration (40.58 million users) and a $15.6 billion ecommerce market, where over 70% of transactions happen via mobile, Argentina's digital landscape is booming. Social media platforms like Instagram, Facebook, and TikTok engage 68.2% of the population, and our infographic provides key insights to help businesses succeed in this thriving online market.

Explore how Polhemus, a leader in 3D motion tracking and digitizing solutions, established a successful brand presence in China with the support of IBT Online. Facing the challenges of navigating a highly unique and complex market, Polhemus partnered with IBT Online for their expertise in digital marketing and market-specific strategies.

As Brendan Grahn, Sales & Marketing Specialist at Polhemus, shares, "Working with IBT has been exactly what we needed to have an element of our own brand’s presence in China." Discover how IBT Online’s digital marketing strategies enabled Polhemus to drive engagement, generate leads, and empower distributors in this key market.

Expanding globally can be challenging, but with IBT Online’s Online Global Programs, companies across the United States are achieving remarkable international growth. Our customized programs are designed to help businesses build a strong online presence, generate quality leads, and drive sales in new markets. From localized websites to tailored digital marketing, we empower our clients to grow their exports, sales, and brands on a global scale.

In this series of client success stories, hear firsthand from U.S. exporters who partnered with IBT Online to reach new international audiences. Learn how companies like United Electric Controls, Fullerton Tool Company, Advanced Superabrasives, AMSOIL, and Sciencix achieved real results with IBT Online as their trusted partner.

Australia and New Zealand are dynamic markets with strong trade ties to the West, offering significant opportunities for exporters. Their digitally connected populations and high adoption of ecommerce make them prime destinations for businesses looking to expand.

In Australia, over 22 million people are online, spending an average of more than 6 hours a day connected to the internet. Mobile commerce is vital here, with more than 60% of ecommerce purchases completed via mobile devices. For New Zealand boasts 93% internet penetration, with 4.5 million internet users driving an ecommerce market worth over $6.5 billion USD in 2023. Mobile devices are also at the core of online shopping in New Zealand, making mobile optimization essential for businesses.

Expanding internationally is essential for many American exporters, but effectively reaching global markets requires a strong, localized online presence. Through the Strategic Partnership between IBT Online and the U.S. Commercial Services International Trade Administration (ITA), America’s exporters gain the tools and support to achieve this global success.

Oscarware, Inc., a leading manufacturer of barbecue accessories, is one such company that leveraged this powerful partnership. By working with IBT Online to launch a fully localized e-commerce site, Oscarware significantly boosted its global reach and international sales. Here’s how they did it.