Whether we’re avid marketeers or not, we have all heard about Google’s latest new release, and the dreaded term 'transition' to GA4. If you haven't been following; as of July 2023, Google will discontinue all Universal Analytics properties and companies will only have access to their new system: GA4.
With the introduction of GA4, users can expect many changes on how Google reports data and how to leverage the platform. So, what does that mean for your business, your website and how you are currently using and reporting your data?
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