International Business and Technology Blog

Your EU Insider - December 2013

Posted by John Worthington on Wed, Jan 01, 2014

December 2013: Hankering to be European? Just pay up! Banking union; difficult to believe it but we are almost there! Lucky Latvia joins the € zone. TTIP negotiations and now preparations. Scroll down, grab your essential EU Insider news…

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17 Robots from around the world compete in Darpa Robotic Challenge

Posted by Michael Hawksley on Sat, Dec 21, 2013

#USA #Florida - 17 #Robots from around the world compete in #Darpa #Robotic Challenge (DRC) this Friday and Saturday. The DCR challenge is to spur on#technology to help in disaster zones. 

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Horizon 2020: EU's new €80bn programme for research and innovation

Posted by Michael Hawksley on Fri, Dec 13, 2013

The European Union is bringing research and innovation to the forefront with the dawn of Horizon 2020, an €80bn programme created to place new emphasis on the EU’s knowledge-based sectors.

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Susanna Hardy from IBT Partners heads to MEDICA 2013

Posted by Katherine Cook on Mon, Nov 18, 2013

It's that time of year once again, yes, we're talking about MEDICA 2013, the world's leading trade fair for medicine and medical technology.

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Tags: All posts, International Online Marketing

Your EU Insider - October 2013

Posted by John Worthington on Wed, Nov 06, 2013

Catch up with our EU Insider New Review each month. IBT Partners brings you that essential EU overview and links to much, much more!

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IBT Partners go to Pennsylvania International Week

Posted by Hannah Bryant on Wed, Oct 16, 2013

As the State of Pennsylvania’s Authorised Trade Representative (ATR) for France, IBT Partners attended the ‘Pennsylvania International Week 2013’ (PIW2013), to meet with companies there and discuss their European development.

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Your EU Insider - Summer 2013

Posted by John Worthington on Wed, Sep 04, 2013

So your summer has zipped by and we hope you had a good one. Perhaps you were in Europe? Let us know...

Now, welcome back to the coalface, as we bring you even more EU Insider info. Be assured that IBT Partners has been on the European Financial, Business and Economic Information case for you this Summer 2013.

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SEO and CRO – Never the Twain Shall Meet?

Posted by Michael Hawksley on Tue, Sep 03, 2013

Since the dawn of Google, there has been the struggle for search ranking. A fierce clash of websites clamouring for our attention, the battle of keyword stuffing and content farming still rages on today.

It all boils down to finding a compromise between SEO (Search Engine Optimisation) and CRO (Conversion Rate Optimisation), because everyone knows you can’t have both... Or can you? In reality, SEO and CRO can exist in perfect harmony, so perhaps it’s time for a ceasefire.

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Tags: All posts, International Online Marketing

A Tale of Two Trade Agreements

Posted by Hannah Bryant on Wed, Jul 31, 2013

Lurking beneath the triumphant march toward the TTIP (the Transatlantic Trade and Investment Partnership between the EU and the USA), formal negotiations for which began on 7th July, lies the somewhat less celebrated attempt at a trade agreement between the EU and Canada.

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Optimizing International Trade Shows

Posted by Susanna Hardy on Wed, Jun 19, 2013

International trade shows play a critical role for companies looking to break into new markets and expand exports. While the costs can be higher than domestic shows, they can bring significant returns and help reduce lead times for new market entry or market expansion. In a survey of 500 companies, 83% classed trade shows as the 2nd most important “tool” in the marketing mix after the corporate website’s home page.  

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Tags: All posts, Website Localization, International Online Marketing