It's that time of year once again, yes, we're talking about MEDICA 2013, the world's leading trade fair for medicine and medical technology.
MEDICA 2013 opens its gates this year on Wednesday 20th November 2013, with more than 4,500 exhibitors and 130,000 visitors expected to fill the vast halls of Düsseldorf Fairgrounds, Germany over the course of the four days it is open (ends Saturday 23rd November).
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Among those representing at MEDICA 2013, will be Susanna Hardy, Director at IBT Partners and Pennsylvania's Authorised Trade Representative (ATR) for France. Acting in her latter role, Susanna will be present at MEDICA to support a number of Pennslyvanian clients for whom IBT Partners have found distributors and end-clients. If you would be interested in meeting Susanna Hardy to discuss your European development objectives and needs, please do not hesitate to pay her a visit in Hall 16, Stand G05 or alternatively, pre-organise a meeting with her today by clicking on the link below. |
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Susanna Hardy 
Prepare for MEDICA 2013 with IBT Partners' International Trade Shows Whitepaper
Whether you have already attended several International Trade Shows or if MEDICA is your first, IBT Partners' Whitepaper will help you to understand:
• How to identify the best trade shows to attend
• Tips for effective preparation prior to the event
• How to maximize your presence throughout the show
• Best practices for post-show lead nurturing and further promotion.
What can IBT Partners offer your business?
One of the major challenges faced is making their brand visible in Europe, and how to become the ‘go-to’ name amongst Europeans. There are lots of short-term solutions that IBT Partners offers to overcome these challenges: market review, market entry strategy, distributor, agent, end client search, trade show assistance… However, when it comes to finding a long-term solution for increasing visibility in Europe, our recommendation is clear: implement a strong localised online strategy.
Read our ebook: 15 Tips to Improve your International Online Presence, to find out more.