International Business and Technology Blog

Egypt and the Gulf States can be a very interesting target market for US exporters, but how can you ensure your are found, understood and become easier to do business with? 

The simple answer, go online!

In this new online world the best way to communicate and be found by your prospects, clients and partners is through localized websites and online marketing.
Discover what it takes to provide a unique online Local User eXperience (LUX) in their language and market.

Content marketing is a strategic marketing approach that provides users with valuable, relevant and consistent content that attracts your target audience whilst influencing them to take a desirable action (e.g. to get in contact with you, browse through your products).

Content is the present and the future of marketing. Going beyond highlighting your products or services, you are offering your target audience content that helps solve their issues and engages them.

Don’t be that company that gives informational garbage to try and sell you “stuff”. Companies unload users with information all the time and most of this content is ignored. Stand out from the crowd by creating content that understands customers “pain-points” and addresses their problems. This will result in them finding out more about your brand, products and services.

Your prospects, target clients, suppliers, future employees, competitors…are all online. So make sure your website and online presence is the best it can be to showcase your brand and your business. Especially when you’re looking to grow your sales internationally.

Your global prospects, clients, and partners are all online!

And in this new online world, the best place to reach your target audiences is through their social media feeds. Whether you are in the B2C, B2B or even B2G space, a cohesive social media strategy can bring high return on investment (ROI) for your international marketing efforts. 

Now that your best practice optimally localized business development websites are live and gaining traction, it’s time to sit back and relax – right? Well, not here at IBT Online!

We know how important continuous measurement and analysis of website metric is to ensure your website can become your best asset for international growth.

We at IBT Online have been successfully building localized websites and delivering international online marketing for our clients for nearly two decades. Our data-driven approach aims at ensuring every optimization and strategic recommendations are based on specific data and are closely monitored to ensure we are always aligned with your business goals.

IBT Online gave us the opportunity to attend INBOUND 2020 online!

There were a variety of inspirational sessions that looked at the latest digital marketing and website localization trends that will impact businesses and marketers around the globe. One session which I found useful was focused around Search Engine Optimization and the algorithm shift Google is expected to move towards in ranking your website higher organically in the future.

“No event since World War II has caused an economic downturn of quite such scale or scope” McKinsey, referring to COVID19. Sequoia Capital partner, Michael Moritz details “The plague sweeping the world has turbocharged the growth of the internet and catapulted us into the future. In the space of March 2020, many businesses fast-forwarded to 2025. For some this meant a surge in activity, but for a vast number doomsday has come early”, furthermore “The business world can never go back to the way things were”. So where is that “surge” evidenced, it’s the booming digital economy, and “doomsday” we find devastating broad swathes of traditional industries.

Mexico is online, and in this new online world, the best way to find your Mexican prospects, clients and partners is through localized websites and online marketing!

Watch Samantha and Mercedes guide you through creating the right strategy to help your Mexican prospects, customers, and partners do business with you. Discover what it takes to provide a unique Mexican online Local User eXperience (LUX) in their language and market.

Looking to grow your exports, sales, brand, and business in Canada?

Make sure you have the right strategy and help your Canadian prospects, customers and partners do business with you by giving them a Canadian online Local User eXperience (LUX) in their language(s) and market(s).

Our informative video speaks on:

South Korea might be small in terms of population, but it should definitely not be underestimated! Their population is one of the most well-connected, with more mobile connections than people in the country. It also has the fastest mobile internet in the world! South Korea also carries its weight in ecommerce, with it being the 7th largest ecommerce market in front of much larger countries like Canada, Russia, and Brazil. When taking a look at Asia, exporters should consider South Korea as a great market to enter for exporters!

Use online tools to your advantage to be found, understood, and transact your business in South Korea.