International Business and Technology Blog

Apex Instruments’ E-Commerce Transformation and Expansion

Posted by Ava Mitzi on Mon, Jun 10, 2024

Discover how Apex Instruments, a global leader in source emission testing equipment, enhanced their digital presence and e-commerce capabilities with IBT Online. Facing the challenge of limited online reach despite their international operations, Apex Instruments partnered with us to create customized websites for multiple regions.

As CEO Miles Wright highlighted, "People rarely under-promise and over-deliver to the degree that IBT Online did." Read on to learn how our Online Global Programs transformed their digital strategy, driving higher traffic, engagement, and revenue.

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Tags: All posts, Website Localization, Global Markets

Online Global Growth with AI-Driven Best Practice, Optimally Localized Websites

Posted by Ava Mitzi on Tue, May 28, 2024

In an era where digital presence is paramount, IBT Online excels in delivering optimally localized business development websites tailored for global markets. By integrating artificial intelligence (AI) from ChatGPT, Microsoft, Google, Adobe, and others, along with the latest WordPress technology, we provide our clients with cutting-edge websites that deeply resonate with local customs and languages, delivering local target market export, sales, brand, and business growth.

At the heart of our success is the expertise and experience of the IBT Online team, whose profound understanding of international digital landscapes drives the exceptional results (SBA Exporter of the Year Award, Dept. of Commerce E and E Star Awards) we deliver for America’s exporters.

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Tags: All posts, Website Localization, Global Markets

Driving International Business Growth Through AI-Enhanced Online Marketing: The IBT Online Strategic Advantage

Posted by Joelle Lazzarotto on Wed, May 22, 2024

At IBT Online, we harness the power of artificial intelligence (AI) to deliver sophisticated international online marketing, search engine marketing (SEM), social media marketing, and comprehensive reporting and analytics services. Our integration of technologies from industry leaders including ChatGPT, Microsoft’s Copilot, Google, SproutSocial, SEMRush, LinkedIn, and HubSpot enables us to tailor our marketing strategies and programs to the diverse needs of your global audiences. Underpinning our approach is the expertise and experience of the IBT Online team, whose deep understanding of global markets and digital strategies ensures impactful outcomes for our clients.

Our clients enjoy an impressive annual year-over-year (YOY) export growth rate of over 15%, a testament to the effectiveness of the results (SBA Exporter of the Year Award, Dept. of Commerce E and E Star Awards) we deliver for America’s exporters.

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Tags: All posts, Global Markets, International Online Marketing

IBT Online Celebrates Prestigious President’s “E Star” Award Win for Export Service Excellence by the United States Department of Commerce

Posted by Joelle Lazzarotto on Tue, Apr 16, 2024

Fort Lauderdale, FL,  March 28th 2024

At IBT Online, our commitment to empowering U.S. businesses in growing their exports, sales, brands, and businesses online and globally has always been at the core of what we do.

This commitment was recognized on a national level this March 2024 when we were honored by the United States Department of Commerce with the President’s “E Star” Award for Export Service, the highest accolade given to companies that assist with export services in the United States.

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Tags: All posts, State and Trade Partners

South Africa's Online Environment Infographic

Posted by Joelle Lazzarotto on Thu, Mar 07, 2024

South Africa has establish itself as a very interesting market for US exporters. Not only a mining and resources powerhouse, South Africa's population is well connected and ready to do business with US companies. With a large population of English speakers, and over 30 million daily internet users, it is a great market to enter for exporters!

Use online tools to your advantage to be found, understood, and transact your business in South Africa. 

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Tags: All posts, Global Markets

Pioneer is Connecting Continents: An American Exporters Success Story in Global Online Marketing

Posted by Joelle Lazzarotto on Tue, Mar 05, 2024

At IBT Online, we have a clear mission as we set out to help exporters leverage online tools to expand their global footprint.

Representing the fourth generation of family ownership, Adrian also had a clear vision of being found, understood, and easy to do business with in Mexico and Canada, so he could not find a better partner to embark on this journey to grow exports, sales, brand, and business globally. Our collaboration, marked by success and shared achievements, unfolded as a journey that Adrian describes as, "a complete market analysis, competitor analysis, just looking at everything from A to Z."

Read more on how the IBT Online Global Programs are helping Pioneer grow their traffic, engagement and conversions globally!

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Tags: All posts, Success Stories, International Online Marketing

Want to Grow your Exports in China? Use the right Online Marketing Tools

Posted by Joelle Lazzarotto on Tue, Mar 05, 2024

China presents huge opportunities for companies looking to expand their exports. To tap into this potential, digital marketing plays a key role in reaching Chinese consumers effectively. However, American exporters face specific challenges in navigating this market, linked to the differences in buying patterns, but also a very different digital landscape.

In this blog, Julian Yeo, International Business Manager at United Electric Controls (UE Online), shares a compelling success story of how IBT Online's tailored approach, Baidu, WeChat, and a localized Chinese website have helped them scale their business in China.

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Tags: All posts, Global Markets, International Online Marketing

Mexico's Online Environment Infographic

Posted by Joelle Lazzarotto on Mon, Jan 29, 2024

Mexico is one of the largest trade partners of the United States, is well connected, and has a population that is tech-savvy and modern - a dream destination for any exporter. The people of Mexico are well connected, avid social media users, and love to watch videos. 

Use online tools to your advantage to be found, understood, and transact your business in Mexico – one of the most internet-aware markets in the world.

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Tags: All posts, Global Markets

Canada's Online Environment Infographic

Posted by Joelle Lazzarotto on Mon, Jan 22, 2024

Canada is the United States' second largest trade partner in the world, and number one importer of US goods. Canada has a population that is well connected, close-by, and ready to do business with US companies. With a large population of English speakers, and 90% of them on the internet, it is a great market to enter for exporters!

Use online tools to your advantage to be found, understood, and transact your business in Canada. 

If you want to learn more about this exciting market, make sure to check out our other resources about Canada including our blog, Website Localization Snapshot and our webinar, How to Sell Online in Canada

The infographic below will help you grasp and understand the potential of Canada’s online environment, social media, and ecommerce.

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Tags: All posts, Global Markets

AMSOIL goes global with IBT Online localized websites

Posted by Susanna Hardy on Wed, Jan 17, 2024

AMSOIL have taken control of their global online presence. AMSOIL is justifiably proud of its reputation amongst ‘gearheads’ for the quality of its synthetic motor oils, fuel additives and lubricants. As one of the few independently owned oil companies, AMSOIL recognizes the value of its brand and uses its website and social media for both B2B and B2C to manage their brand and intellectual property. Management were therefore particularly concerned with many of their export markets where they found their brand could be misrepresented.

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Tags: All posts, Success Stories