--- title: International Business and Technology Blog description: IBT Online's Blog provides website localization and international online marketing information to help companies grow their sales, brands and businesses online globally. --- [![IBT Online](https://info.ibt.onl/hs-fs/hubfs/IBT-strapline-01.png?width=250&height=130&name=IBT-strapline-01.png "IBT Online")](http://ibt.onl) # International Business and Technology Blog ## [Brazil Online Environment Infographic](https://info.ibt.onl/international-business-and-technology-blog/brazil-online-environment-infographic) Posted by [Johnny Koons](https://info.ibt.onl/international-business-and-technology-blog/author/johnny-koons) on Wed, Dec 04, 2024 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/111asfwrtggggg.png) ](https://info.ibt.onl/international-business-and-technology-blog/brazil-online-environment-infographic) Brazil, the largest economy in South America, presents significant opportunities for U.S. exporters. With a population exceeding 212 million and a rapidly growing digital landscape, Brazil offers a vast market for businesses aiming to expand their global footprint. Boasting 188 million internet users and a 7% increase in ecommerce growth for 2024, the digital landscape in Brazil is thriving. Mobile usage leads the way, with 96% of users accessing the internet on their phones and 40% making purchases from international platforms. Our infographic provides key insights into these trends, helping businesses navigate and capitalize on Brazil’s dynamic online market. [Read More](https://info.ibt.onl/international-business-and-technology-blog/brazil-online-environment-infographic) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) ## [Exporters: Where to Focus? Which Export Target Markets?](https://info.ibt.onl/international-business-and-technology-blog/target-markets-for-exporters) Posted by [Ava Mitzi](https://info.ibt.onl/international-business-and-technology-blog/author/ava-mitzi) on Mon, Jan 01, 2024 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/IBT-Blog-Square-Global-Exporters-1.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/target-markets-for-exporters) **Exporters: Where to Focus? Which Export Target Markets?** At IBT Online, when helping our clients Online Globally, especially new to export, and smaller businesses, we are often asked “*Where to focus?”, *and* “Which export target markets*”? A strategic question. Nobody is better placed to respond than the enquirer themselves, with a little help! Nataly Kelly has written an excellent, well-researched, and resourced from her successful relevant professional experience, book entitled "Take your Company Global". See Harvard Business Review, LinkedIn and Amazon links below. I enjoyed the easy writing style, methodological and analytical approach, case studies, and key takeaways. If you are asking yourself those same questions, try Nataly’s MARACA model. It is a strategic framework that we hope will help guide you in determining the most promising target markets for your business. As Nataly writes, “Multimarket is the New Multinational”. So when you have decided on your target markets, our Online Global programs will deliver your “Multimarket” online presence to grow your exports, sales, brand and business internationally. [Read More](https://info.ibt.onl/international-business-and-technology-blog/target-markets-for-exporters) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets), [Global Ecommerce](https://info.ibt.onl/international-business-and-technology-blog/topic/global-ecommerce) ## [Boost Your Export Success with Online Global Social Media Marketing Programs](https://info.ibt.onl/international-business-and-technology-blog/helping-americas-exporters-online-social-media) Posted by [Ghita Benhadda](https://info.ibt.onl/international-business-and-technology-blog/author/ghita-benhadda) on Mon, Nov 06, 2023 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/ITA%20Blog%20Square%20-%20Socials.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/helping-americas-exporters-online-social-media) In today's digital age, social media has become an essential tool for businesses to connect with customers worldwide. For American exporters looking to expand their international reach, IBT Online offers comprehensive social media marketing services. Let's explore how partnering with IBT Online can help your export business thrive in the global marketplace.    1. Harness the Power of Social Media:Social media platforms have billions of active users, making them a goldmine for reaching potential customers around the world. IBT Online understands the immense potential of social media and leverages its power to help American exporters succeed internationally. By utilizing social media marketing strategies, exporters can effectively engage with their target audience, build brand awareness, and drive sales.    [Read More](https://info.ibt.onl/international-business-and-technology-blog/helping-americas-exporters-online-social-media) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Drive Export Success with Online Global Search Engine Marketing Programs](https://info.ibt.onl/international-business-and-technology-blog/drive-export-success-with-online-global-search-engine-marketing-programs) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Thu, Nov 02, 2023 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/ITA%20Blog%20Square%20-%20Search.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/drive-export-success-with-online-global-search-engine-marketing-programs) In the competitive global marketplace, having a strong online presence is crucial for American exporters to succeed internationally. IBT Online offers [comprehensive search engine marketing (SEM) programs designed to help exporters drive targeted traffic to their websites and achieve global success.](https://ibt.onl/services/online-marketing/) Let's explore how partnering with IBT Online can revolutionize your export strategy and unlock new opportunities for growth.    1. Dominate Search Engine Results:Search engines are often the first point of contact for potential customers searching for products or services. IBT Online understands the importance of search engine visibility and leverages SEM strategies to ensure your export business ranks prominently in search engine results. By optimizing your website and targeting relevant keywords, IBT Online helps you capture the attention of your international audience and drive qualified traffic to your website.    [Read More](https://info.ibt.onl/international-business-and-technology-blog/drive-export-success-with-online-global-search-engine-marketing-programs) Tags: [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Elevate Your Export Strategy with Online Global Video Marketing Programs](https://info.ibt.onl/international-business-and-technology-blog/elevate-your-export-strategy-with-online-global-video-marketing-programs) Posted by [Ava Mitzi](https://info.ibt.onl/international-business-and-technology-blog/author/ava-mitzi) on Thu, Oct 26, 2023 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/ITA%20Blog%20Square%20-%20Video.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/elevate-your-export-strategy-with-online-global-video-marketing-programs) In today's digital landscape, video has become a dominant and engaging medium for businesses to connect with their audience. [For American exporters looking to succeed internationally, IBT Online offers comprehensive video marketing programs.](https://ibt.onl/services/video-marketing/) Let's explore how partnering with IBT Online can help you leverage the power of video to drive global success.  1. Captivate Your International Audience:Video has the unique ability to captivate and engage viewers, making it an ideal medium for exporters to showcase their products, services, and brand story. IBT Online understands the power of video and helps exporters create compelling and visually appealing content that resonates with their international audience. By leveraging video marketing, you can effectively communicate your value proposition, build brand awareness, and drive conversions in global markets. [Read More](https://info.ibt.onl/international-business-and-technology-blog/elevate-your-export-strategy-with-online-global-video-marketing-programs) Tags: [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing), [Global Ecommerce](https://info.ibt.onl/international-business-and-technology-blog/topic/global-ecommerce) ## [Establish a Strong Global Presence with IBT Online’s Brand Management Programs](https://info.ibt.onl/international-business-and-technology-blog/establish-a-strong-global-presence-with-ibt-onlines-brand-management-programs) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Sun, Oct 22, 2023 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/ITA%20Blog%20Square%20-%20Brand.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/establish-a-strong-global-presence-with-ibt-onlines-brand-management-programs) In the competitive global marketplace, building a strong and recognizable brand is essential for American exporters to succeed internationally. [IBT Online offers comprehensive brand management programs designed to help exporters ](https://ibt.onl/services/online-marketing/)[establish and maintain a consistent and impactful brand presence across international markets. ](https://ibt.onl/services/online-marketing/)Let's explore how partnering with IBT Online can elevate your brand strategy and drive global success.    1. Brand Strategy Development:IBT Online understands the importance of a well-defined brand strategy. Their brand management programs begin with a thorough analysis of your target markets, competitors, and customer personas. By understanding your unique value proposition and target audience, IBT Online helps you develop a comprehensive brand strategy that aligns with your export goals and resonates with your international customers. [Read More](https://info.ibt.onl/international-business-and-technology-blog/establish-a-strong-global-presence-with-ibt-onlines-brand-management-programs) Tags: [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Helping America’s Exporters: Online Global Programs](https://info.ibt.onl/international-business-and-technology-blog/helping-americas-exporters-online-global-programs) Posted by [Susanna Hardy](https://info.ibt.onl/international-business-and-technology-blog/author/susanna-hardy) on Wed, Oct 04, 2023 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/ITA%20Blog%20Square%20-%20Export.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/helping-americas-exporters-online-global-programs) IBT Online's services can benefit a wide range of American exporters, but certain types of exporters may particularly benefit from their expertise. These include: 1. SMEs often have limited resources and may lack the in-house expertise to navigate the complexities of international online marketing. IBT Online's services can provide SMEs with cost-effective solutions to establish their online presence, reach target markets, and compete with larger players. 2. Exporters targeting multiple markets: Exporters who are targeting multiple foreign markets can benefit from IBT Online's expertise in website localization and digital marketing. IBT Online can help these exporters create localized websites and implement tailored digital marketing strategies for each target market, ensuring effective communication and engagement with potential customers in different regions. [Read More](https://info.ibt.onl/international-business-and-technology-blog/helping-americas-exporters-online-global-programs) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing), [Global Ecommerce](https://info.ibt.onl/international-business-and-technology-blog/topic/global-ecommerce) ## [Powering Your Export Growth with IBT Online’s Online Global Shopify ECommerce Programs](https://info.ibt.onl/international-business-and-technology-blog/online-global-shopify-e-commerce) Posted by [Tereza Santava](https://info.ibt.onl/international-business-and-technology-blog/author/tereza-santava) on Tue, Sep 26, 2023 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/ITA%20Blog%20Square%20-%20Shopify.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/online-global-shopify-e-commerce) In today's borderless digital landscape, exporting goods and services to global markets has become more accessible than ever. U.S. exporters are embracing ecommerce platforms like Shopify to unlock international growth potential. And when it comes to navigating the complexities of global expansion, [IBT Online emerges as the perfect partner, offering Online Global Shopify ecommerce programs](https://ibt.onl/services/ecommerce/) that propel businesses to new heights on the global stage. Shopify, a renowned ecommerce platform known for its versatility and user-friendliness, provides the ideal foundation for U.S. exporters. With its intuitive interface, businesses can effortlessly establish online stores that cater to specific international markets. [Read More](https://info.ibt.onl/international-business-and-technology-blog/online-global-shopify-e-commerce) Tags: [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing), [Global Ecommerce](https://info.ibt.onl/international-business-and-technology-blog/topic/global-ecommerce) ## [How To Boost Ecommerce Exports - Sharpen Your Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/boosting-global-ecommerce-sales) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Wed, Aug 30, 2023 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/IBT%20Online%20Blog%20Hero%20-Add%20new%20page%20(2).png) ](https://info.ibt.onl/international-business-and-technology-blog/boosting-global-ecommerce-sales) **5 Reasons Why Successful Exporters use Search Engine and Social Media Marketing to Boost Ecommerce Sales** In today's dynamic ecommerce landscape, digital marketing is no longer an option; it's a necessity for ecommerce exporters looking to expand their global sales. The ability to reach a vast audience, engage clients personally, measure return on investment (ROI), operate cost-effectively and remain competitive, all hinge on a robust digital marketing strategy. Online marketing is the fastest, and most cost-effective way to create brand awareness, boost traffic and generate conversions (sales!) across new audience and geographic boundaries. Here are the 5 reasons why successful exporters leverage search engine marketing, social media marketing, and analytics and reporting to grow their global ecommerce sales.  [Read More](https://info.ibt.onl/international-business-and-technology-blog/boosting-global-ecommerce-sales) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing), [Global Ecommerce](https://info.ibt.onl/international-business-and-technology-blog/topic/global-ecommerce) ## [Global Export Success for Aerospace Companies](https://info.ibt.onl/international-business-and-technology-blog/international-success-for-aerospace-companies) Posted by [Ava Mitzi](https://info.ibt.onl/international-business-and-technology-blog/author/ava-mitzi) on Mon, Jul 17, 2023 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/Hero%20Image%20for%20ASG%20(1).png) ](https://info.ibt.onl/international-business-and-technology-blog/international-success-for-aerospace-companies) Aerospace companies that want to expand quickly, stay ahead of the competition and grow their international business need to adopt digital solutions. Investing in digital marketing and sales strategies is essential in today’s aerospace sector and those that don't might get left behind.  As seen across industries, customer behaviours are changing significantly and are therefore driving disruptions to the aerospace industry. Some of the biggest disruptions, according to [Forbes](https://www.forbes.com/sites/oliverwyman/2018/09/04/how-customer-demands-and-digitalization-will-transform-aerospace-over-the-decade/?sh=12c0a65d2fdb), facing the aerospace industry include: digitalization, the shift to customer-centricity (in particular an expected omnichannel experience) as well as the concern for sustainability. 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