Global Export Success for Aerospace Companies

Hero Image for ASG (1) Aerospace companies that want to expand quickly, stay ahead of the competition and grow their international business need to adopt digital solutions.

Investing in digital marketing and sales strategies is essential in today’s aerospace sector and those that don't might get left behind.

As seen across industries, customer behaviours are changing significantly and are therefore driving disruptions to the aerospace industry. Some of the biggest disruptions, according to Forbes, facing the aerospace industry include: digitalization, the shift to customer-centricity (in particular an expected omnichannel experience) as well as the concern for sustainability.

Aerospace companies are quickly realizing that customer-centricity will ensure they stay abreast of future trends and disruptions as well as being the key to addressing digitalization and sustainability efforts to their company's advantage. As explained by Mariana Medina, Managing Director at American Airlines and Member of the FTE Ancillary Advisory Board: "Airlines and aerospace companies have traditionally had a product-centric approach, but we recognise the customer is the focus. We expect to see advancements in the way we merchandise and present our products to our customers." Medina concludes that customer expectations have altered irreversibly and today customers expect "amazing digital experiences when shopping, getting a loan and even buying a house".

The methodology that Medina puts forward: "Listen to your customer, work to address their pain points, and the rest will follow" is precisely what the Online Global Programs achieves.

The Online Global Programs is a proven path for launching aerospace companies into international markets and building a long-term sales pipeline as well as nurturing relationships with distributors, partners and reps. That's exactly what ASG, wanted to do, as Hugo Fortes, states: "As a company that does international business this is definitely the program to get into! I think it adds to our international business. I mean, I really recommend them."

The Online Global Programs have demonstrably boosted Avionics Support Group's international success! Listen to Hugo Fortes to learn how the Online Global Programs helped Avionics Support Group (ASG) achieve global business growth by leveraging a local go-to-market strategy! ASG operates in a global business so the global online presence is really important for the buyer experience.

GLOBAL EXPANSION: THE ONLINE GLOBAL PROGRAMS

Entering new markets can be challenging and costly. ASG decided the best path forward was to take advantage of the Online Global Programs which would allow them to immediately tap into IBT Online’s digital expertise and save time reaching their target global markets. The first piece of this was designing and launching two optimally localized, best-practice websites to reach their Chinese and Spanish customers. ASG Blog Image

China: https://asginc.cn/
Mexico: https://asginc.mx/

ASG management wanted to offer their in-market partners the best possible sales tool available today: a great localized website that can be found, understood and engaged with by local prospective buyers. At the same time, ASG management wanted to make sure their brand developed consistently across all markets. Taking that holistic approach to brand management means ASG is set up for longer term success internationally.

Thanks to the Chinese website, ASG strengthened their ties with their local reps, Fortes asserts: "For the reps that I have right now, they are thrilled that I have a Chinese website ... the website explains a lot of the technical information and it's great for their customers! One of the reps just landed a deal with Hainan Airlines due to us having the Chinese website!"

Similarly within the Mexico market, having a localized, digital footprint boosted ASG's presence and reputation within this market, as Fortes says: "three airlines that are coming down to see us all from the Spanish website!"

Returns are Rapid with Digital Solutions!

Having launched the first two localized websites ASG immediately saw the results with huge export success and decided to invest in more localized websites. ASG followed up with websites for Japan, Brazil, the UAE and France. Exports have grown by over $5 million over this time frame. Check out the international websites below: ASG Blog Image (2)

The goal is to make sure each localized website reflects the group’s brand, core competences and values across all markets. IBT Online is proud to have delivered ASG's international websites in harmony with ASG's brand guidelines, core values and aesthetics. Whilst in line with ASG's brand each localized must speak to the local customers within that market. Every word, graphic, and piece of content on the website is analyzed and converted so that it connects and appeals to the local target customer. The Online Global programs take into consideration dialect, linguistics, conversions, and more to ensure that your business is understood by your target customers and easy to do business with.

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