International Business and Technology Blog

Holland Pump get online global - boosting sales and brand awareness in South America

Posted by Susanna Hardy on Thu, Oct 19, 2017

Management at Holland Pump were keen to increase brand awareness in their key export markets. The solution was to use online tools, starting with localized websites, as the most effective means of building business and brand awareness rapidly. 

It made sense to start with South America as some of Holland Pump’s most attractive export markets are in the region, with large-scale mining, infrastructure and industrial projects. IBT Online was tasked with building the localized websites for Brazil and Mexico for starters. The localized websites allow Holland Pump to showcase their expertise to local prospective clients, reinforcing the trust that is so essential to the buyer’s journey.

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Tags: All posts, Online Global Case Study

Website localization snapshot: Canada

Posted by Tereza Santava on Thu, Oct 19, 2017

Canada is a great market for US companies testing the international export waters for the first time, but equally offers a great long-term international business growth opportunity. Canada is the go-to export market of many US companies, not only thanks to its close proximity, which allows for easier, more affordable shipping and order fulfilment, but also thanks to lower language and cultural barriers. But how about the barriers of the online world? What should you consider when building a website(s) for Canada?

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Tags: All posts, Online presence & marketing

GCAPS - BUILDING GLOBAL BRAND AWARENESS WITH SOCIAL MEDIA

Posted by Susanna Hardy on Mon, Oct 16, 2017

The Global Center for Automotive Performance Simulation (GCAPS) is a world-class facility, serving global clients for vehicle and tire testing and simulation. Given the global nature of the automotive sector, it makes sense for GCAPS to get online globally and IBT Online is proud to be assisting them.

Management felt their state-of-the-art and high performance testing facilities deserved a brighter spotlight, both internationally and in their US domestic market. Having an effective online presence today requires regular outreach through social media to your targeted local audience to build global brand awareness.

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Tags: All posts, Online Global Case Study

ASG extend their global online presence with IBT Online

Posted by Susanna Hardy on Wed, Sep 13, 2017

Extending the online reach – building on success

Following the success of their Chinese and Mexican websites, Avionics Support Group, Inc (ASG) management had Brazil and Japan in their sights. IBT Online delivered the first localized websites for ASG’s export markets in 2016. Payback was rapid, with ASG securing their best-ever China deal within weeks of the website going live: export orders more than doubled within the year. So it was an easy decision to extend the ASG online footprint to the next priority export markets: Japan and Brazil. 

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Tags: All posts, Online Global Case Study

Videos: it's all about platform(s)

Posted by John Worthington on Tue, Aug 08, 2017

Want your videos to deliver global sales, brand and business growth? Then make sure you got the right platform! Online video platforms (OVPs) have come a long way, in terms of commercial communications and business functionality, in the last 10 years. Today, we have real choice, with multitudes of OVPs vying for space in what is currently the fastest growing trend of our digital era.

OVPs essentially propose four measurable services: hosting, publishing, managing and sharing. Depending on your communication and business objectives, there are choices to be made as you seek to optimize the success and hence the return on investment of your video marketing. Do check out our IBT Online  Video: the only way is up!  blog on the subject Read More

Tags: All posts, Online presence & marketing

Video: the only way is up, mobile and international

Posted by John Worthington on Thu, Jul 06, 2017

The only way is up!  But, don’t hold on. Get video centric now! Globally, IP video traffic is expected to grow threefold between 2016 and 2021, a Compound Annual Growth Rate (CAGR) of 26% and representing 82% of all consumer internet traffic by 2021. Read that twice and contemplate. Successful businesses are driving the internet video explosion. Reports on the ‘state of video’ abound, from those that carry the bytes (example Cisco, see below) to those that are involved in every stage of the video conception to consumption boom. And video marketing, the fastest growing trend of our digital era, is a main driver of this growth. Large corporations have long understood and profited from the video cool aid, and now it is the turn of mid-size businesses, driving up those exponential video statistics. Fully 9.6/10 professional marketers say they are using video for business development purposes, with 63% of all businesses already on-board. Are you?

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Tags: All posts, Online presence & marketing

Online retail >$10 trillion by 2020

Posted by John Worthington on Sat, Jun 17, 2017

The digital economy delivers. It lowers costs and barriers to markets, as well as providing access to an unprecedented number of customers (both business and consumer). The traditional routes to markets have eroded. Smart companies, notably web savvy businesses, have created and leveraged technologies to grow their online global sales, brands and businesses.

In any given “home market” there is a truism that the vast majority of your potential clients are located in, by definition, outside in those global markets. Sow the two together, online and global, and you have the driver that ensures B2B and B2C online global retail will represent >$10 trillion of transactions by 2020. And the #1 beneficiaries of the digital economy are small and medium-sized enterprises (SMEs). If you are a decision maker in an SME, please do read on, think through the sales opportunities and the potential value to your brand and business.

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Tags: All posts, Online presence & marketing

Satamazone: Dialing up online leads in export markets

Posted by Susanna Hardy on Thu, Jun 01, 2017

Satamazone know that their target clients are tech-savvy and that they will search for Satamazone products on the web. Getting great websites for key export markets is therefore essential for the company to grow and realize its international ambitions. In addition, the company does not always have local distributors in export markets but relies on its website to generate leads and uses its home US-based website as a secure ecommerce platform.

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Tags: All posts, Online Global Case Study

Mexico Online - Vibrant, Mobile and Engaged

Posted by Susanna Hardy on Mon, May 29, 2017

Mexico is arguably Latin America’s most dynamic market for ecommerce for both the B2C and B2B worlds. Retail and ecommerce giants Amazon and Wal-Mart clearly think so and are backing their ambitions with huge investments. Amazon launched in Mexico in June 2015 and according to Juan Carlos Garcia, CEO of Amazon Mexico, the company sees “a big opportunity in the Mexican market. It’s a market which right now is at $12 billion and growth has been in the double digits.”

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Tags: All posts, E-commerce, SEO & Social Media

Peterson Spring - Springing forward online

Posted by Susanna Hardy on Tue, May 23, 2017

Peterson Spring is pleased with its first 2 international websites and IBT Online is proud to have helped them! Peterson Spring, founded in Michigan over 100 years ago, manufactures springs to serve the automobile, industrial, defence and manufacturing industries. The company started exporting early in its history and opened international subsidiaries – in Canada, Mexico and the UK. But they were cautious about setting up localized websites for their export markets. They had worked hard on their US core website and knew the time, effort and skills required to get good traction with a local website.

The Michigan Economic Development Corporation’s offer to help companies get international websites through the Online Global Program prompted the company to spring into action. 

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Tags: All posts, Online Global Case Study