Management at Holland Pump were keen to increase brand awareness in their key export markets. The solution was to use online tools, starting with localized websites, as the most effective means of building business and brand awareness rapidly.
It made sense to start with South America as some of Holland Pump’s most attractive export markets are in the region, with large-scale mining, infrastructure and industrial projects. IBT Online was tasked with building the localized websites for Brazil and Mexico for starters. The localized websites allow Holland Pump to showcase their expertise to local prospective clients, reinforcing the trust that is so essential to the buyer’s journey.Read More