International Business and Technology Blog

Today IBT Online works with over 500 US companies helping them grow their exports, sales, brand, and business by developing best-practice, optimally localized business development websites, and international online marketing programs,  delivering Online Global success. 

Are the Online Global programs right for your business? Are you ready to take advantage of, and leverage Online Global Programs?

Taking the title of 'largest country in the World', Russia has a rather minute population at only about 144 million. But don't let this fool you - Russia is a powerhouse and represents the 11th most powerful economy in the world, which makes it a very interesting market for U.S. Exporters! 

But how can you enter this vast, yet condensed market? 

Use online tools to your advantage to be found, understood, and grow your exports in Russia!

At IBT Online, our mission is to help U.S. exporters navigate the online global environment, reach their international target markets, and grow their exports, sales, brand, and business globally.

We are proud to say that we currently work with over 500 companies, in over 65 target markets around the world, delivering over 1,500 Online Global Programs. 

In recognition of this, IBT Online has been awarded the President’s ‘E’ Award, which is the highest recognition any U.S. company can receive for contributing to national export expansion efforts that support the U.S. economy and create American jobs.  

How do we do this? Well, we have designed innovative Online Global Programs to fit the needs of U.S. exporters for whichever market they are trying to reach. We value our clients, and we work in collaboration with them to build an Online Global Program that is unique to their needs and business objectives.  

Canada's proximity to the US and overall eagerness to do business with America make it ideal for market entry, and you can start online today!

But careful – this does not mean that you should treat Canada as an extension of your US marketing efforts. You need dedicated resources to ensure you will be found and understood by customers across the northern border. A localized website is a perfect way to start, and it will make it easier for your target market to do business with you and buy your products.

By having a dedicated, optimally localized website you will see your local traffic explode, your engagement increase, and your sales will grow exponentially!

How, you ask? IBT Online specializes in building localized websites and this includes Canada! Over the years, we’ve learned how to maximize online visibility in Canada, and we are sharing some of our secrets here. Specifically, why Canada is a critical global market and the top tips on how to showcase your company online, growing your exports, sales, brand, and business.

Whether you have an in-house marketing department to help, or you’re planning on taking the challenge on yourself, website re-design can be a daunting project…

IBT Online Global Programs have been designed to do just that – provide you with optimally localized business development websites, whilst taking the heavy lifting and all the technical aspects off your desk.

You have a well-designed, SEO-optimized US website, but you struggle to reach your Canadian prospects – sound familiar?

Although many Canadians speak English, your current USA-based English-language website is practically invisible to them -- that's how the internet works. The average Google search session lasts just under a minute, and with over 40,000 Google search queries happening every second, you have to stand out.

So how do you stand out? Having a localized website with a localized URL and relevant content for the Canadian market is the most cost and time-effective way to have an immediate online presence and be found in Canada! This will allow your target customers to find you and interact easily with your brand. Your Canadian website will appear amongst the top Google searches in Canada, building trust with Canadian prospects.

You asked, we listened! Every day, at IBT Online we help US exporters navigate the online global environment, supporting them to grow their export, sales, brand, and business internationally.

What was once called the ‘New Online Normal’ is now called the ‘New Reality’! The impact of COVID-19 has compounded the rapid advancement of technologies and the take off-off the online, digitally connected world and this trend is here to stay! So today, companies are facing new challenges that come with this online landscape. So how do you make sure to thrive as a company in this online environment and what are the tools needed? 

To help you stay ahead of the curve, we created a short video that answers the top questions US exporters ask us about growing their business internationally and online today!

Selling and promoting your products around the world can be challenging! If you're part of a small or medium-sized business, you know that you need to employ the right strategy to achieve ROI as soon as possible. You don't have extra hours in the day or room in your budget to make mistakes.

The most efficient way to enter new international markets is by leveraging online business development tools. At IBT Online we specialize in building market-specific websites tailored to the local audience, helping US exporters being found, understood and become easy to do business with globally.

Of course, it takes an investment to launch a website - an investment of finances and your team’s precious time. The time spent on big projects like this can be very costly, which is all the more reason why AHB trusted IBT Online’s team of technical experts to become their perfect partner, providing all the technical expertise needed.

Vapor Pin Enterprises, Inc. patented the Vapor Pin®, which allows environmental professionals a means of collecting high-quality, low-cost soil gas samples within minutes. Vapor Pin was seeking to grow their brand internationally and identified as their first target market. Vapor Pin recognized that website localization can give your business a competitive advantage, helping your brand stand out in a crowded digital landscape. This task can also appear daunting to many companies as it requires market expertise and digital skills that might not be available in-house. For this reason, Vapor Pin called upon IBT Online to help them achieve their exporting objectives. IBT Online was proud to launch a best-practice, localized business development Brazilian ecommerce website as well as a targeted online marketing strategy to accompany it.

Localizing websites is more than translating a few pages – it involves deep local knowledge, wide technical experience and strong locally-based search engine optimization skills. Ecommerce plug-ins also need to be suited to the local market, taking into account local payment habits, safety and compliance regulations. For Brazilian ecommerce, according to Vice-President Laurie A. Chilcote, “We need to get online in this market”. It was the right time to call in IBT Online to ensure the Brazilian website was launched on-time and on-budget with a full ecommerce platform and online marketing strategy to power up sales.

Given the success of the localized website and strategic marketing efforts in Brazil, Vapor Pin endeavoured to further invest into launching ecommerce websites in other international target markets. As Laurie expresses: "If you want to grow your brand and expand into markets, IBT Online is the company to help you achieve those goals."

Having an optimally localized online presence is key, but don’t stop there! Understanding how your prospects, customers, and why not competitors behave on your website will give you the edge you need to continue growing your exports, sales, brand, and business globally.

Google Analytics is a free, yet fantastic analytics tool that gives you an extremely in-depth look into your Online Global websites' performance and how to leverage it.

Google Analytics is essential for your website as it will allow you to understand whom you are reaching, how they find you, and how they behave and navigate your pages. Having this information at hand will allow you to make strategic decisions for the future and therefore get better results from your website performance.

Having an optimally localized website for each target market helps you be found and be understood but having a clear understanding of the websites’ performance will give you the edge over your competitors.