International Business and Technology Blog

Germany's Online Environment Infographic

Posted by Joelle Lazzarotto on Tue, Jan 04, 2022

Germany is the largest economy in Europe, the fourth largest in the world, and among the top 3 exporters of the world. It is also a massive importer. The powerhouse of Europe, Germany is a priority destination for many exporters. German consumers and businesses are wary of the internet but are nonetheless ardent users, with 90% internet take-up. Ready to do business with US companies, Germans look to the internet for information before buying. Make sure your business is credible to your German prospects: get online, get localized websites! 

Use online tools to your advantage to be found, understood, and transact your business in Germany. 

Read More

Tags: All posts, Markets, Infographic

President's "E" Award For IBT Online - Media Release

Posted by Joelle Lazzarotto on Fri, Nov 05, 2021

October 21, 2020 (update November 5, 2021)


The President’s “E” Award is the highest recognition any U.S. company can receive for making a significant contribution to the expansion of U.S. exports.

IBT Online is proud to announce that we were notified by U.S. Secretary of Commerce Wilbur Ross that we have been awarded the President’s  “E” Award for Export Service.

In his congratulatory letter to IBT Online, Secretary Ross stated that “IBT Online has demonstrated a sustained commitment to export expansion."

Read More

Tags: All posts, Trade Partners, State Partners

Expand Your Global Reach and Increase International Sales with Online Marketing Strategies

Posted by Emma Pautler on Fri, Oct 22, 2021

Morooka America is a manufacturer of all-terrain construction equipment based in Virginia. They work primarily through a global distribution network.

Up until 2020, they had reasonably good sales in North America from local distributors and were gaining traction in European and South American markets. However, when the pandemic hit in March 2020, their international sales came to a halt.

Read how this manufacturer launched 4 new optimally localized websites and international online marketing programs with IBT Online to expand into new markets and exceed their sales goals during a global pandemic.

As Takashi Inoue, CEO of Morooka America, says; I’m very happy with IBT Online and the web marketing they provide, and I want to recommend them to our mother company in Japan!

Read More

Tags: All posts, Website Localization, International Online Marketing

Setting you up for long-term success in the new USMCA landscape!

Posted by Ava Mitzi on Fri, Oct 01, 2021

The USMCA updated trade agreement represents a unique opportunity for US exporters wanting to reach new markets other than their domestic US market. This blog will dive into the USMCA landscape and the online tools you need to grow your exports, sales, brand and business in Mexico and Canada!

At IBT Online we specialize in supporting US Exporters enter and thrive in international markets by leveraging their #1 business development tool: their online presence.

Canada and Mexico have always been obvious choices for US exporters, and with today’s booming digital landscape, this has only become easier! Thanks to the updated USMCA trade agreement, now is a great time to invest in your exporting strategy to Canada and Mexico, and here are the top reasons why:

Read More

Tags: All posts

Thinking about Climate Change is a smart business decision!

Posted by Ava Mitzi on Thu, Sep 09, 2021

The momentum for corporate social responsibility and sustainability continues to accelerate and the role for businesses is clear: we need to turn risk into opportunity.

At IBT Online we take corporate social responsibility and sustainability efforts seriously for the success of our clients, our business and most importantly, our planet. The current climate crisis represents one of the biggest risks to our planet and we therefore feel we have a responsibility to make changes to our business practices as well as our services in order to mitigate and offset our impact on the planet.

But we cannot do this on our own - Here are the top reasons why we believe all exporters should consider corporate social responsibility and choose business solutions that incorporate sustainability and environmentally responsible efforts.

Read More

Tags: All posts, Exporting

Digital Trade Is Greener Trade!

Posted by Ava Mitzi on Tue, Sep 07, 2021

At IBT Online, we seek to offer the best solutions for our clients as well as our planet. The Online Global programs are designed to help companies grow their exports, sales, brand, and business in their target markets around the world as well as being sustainable, eco-friendly solutions for exporters today and tomorrow.

The Online Global programs help companies access global opportunities and achieve international online success in a sustainable way.

Here are some of the ways our Online Global programs are the best option for achieving your international business growth whilst being sustainable and environmentally conscious:

Reducing your physical carbon footprint with an online footprint!

Read More

Tags: All posts

Top tips To Grow your Sales in Germany - Go Digital!

Posted by Ava Mitzi on Thu, Aug 12, 2021

Germany is a real powerhouse in Europe and a long-term strong import/export partner for the US. But why, we hear you ask, is your brand awareness and reach in the market is so hard to establish from the US?

The answer is simple - in order to succeed you will need an online presence that is optimized for the German audience, which means a localized German website, a .de, and a dedicated German marketing strategy.

Why do you need a localized .de website?

Germany is a major economy as a producer, importer, exporter, manufacturer etc. it’s got it all. In fact, Germany has the largest population in Europe, with 83 million people, and the fourth largest GDP in the world. It is a real powerhouse in Europe and thanks to its unique position nestled between Austria, Belgium, and Switzerland, its reach is widened. Its neighboring countries hold German-speaking regions, so one German website has the expanded reach of up to 100 million people.

Read More

Tags: All posts, Website Localization

Digital is Here to Stay: It’s Time to Optimize Your Website To Ensure Your Company’s Longevity

Posted by Emma Pautler on Mon, Aug 02, 2021

It's no secret that the pandemic hurt a lot of businesses in 2020, especially brick-and-mortar businesses. As the premier Judo training center in Southeast Idaho, Blue Line Judo was severely impacted by the pandemic and was among the companies struggling to stay in business.

At IBT Online we have always been in the digital space, keeping and helping our clients stay ahead of the curve, but in 2020 the importance of being found, understood, and easy to do business with online became clearer than ever.

We know that digital is here to stay, and so does Blue Line Judo who has invested in two optimally localized, business development websites to help them make their new digital service global!

Read More

Tags: All posts, Website Localization, SEO

Four Reasons Why Website Localization is a Smart Business Decision

Posted by Emma Pautler on Mon, Aug 02, 2021

In today's online world, your website is your #1 business development tool. But is your website easy to be found, understood, and easy to do business within your target market? If not, it's time to invest in website localization -- you can't afford to wait any longer!

We worked with Fullerton Tool Company to launch two newly localized business development websites to help them reach their Spanish and French-speaking customers. Beth Bauer, the Marketing Content Strategist, says having localized websites to reach your target markets is “just a smart business decision!

When you're up against the international competition, your brand will look "amateur" without the proper website setup. Optimally localized websites are the key to growing your exports, sales, brand, and business in foreign markets, and they should be included in your export marketing strategy.

Read More

Tags: All posts, Website Localization, Search Engines, SEO

Setting You Up for SEO Success

Posted by Emma Pautler on Thu, Jul 22, 2021

Search Engine Optimization (SEO) is the secret to being found online by your customers around the world. Your international prospects use search engines like Google, Yahoo or Bing to find products and services online.

So how can you guarantee they find you? That's where IBT Online comes in! We design and deliver best-practice, optimally localized international websites that are optimized for search engines in different markets worldwide.

Our SEO strategies make your website easy to be found and understood by your international customers, making it easier for them to do business with you and buy your products!

Read More

Tags: All posts, Website Localization, SEO & Social Media, International Online Marketing, SEO