International Business and Technology Blog

TTIP: size does matter

Posted by John Worthington on Tue, Dec 01, 2015

The European Union (EU) Delegation to the United States just published another “eu matters” entitled “Partners of Choice in a Complex World” looking at i) the scale of the EU-US economic relationship and ii) the many areas where the US and EU partner to confront global challenges.

Concurrently, diligently in the background, the Transatlantic Trade and Investment Partnership (TTIP) negotiation teams are preparing for the next round of negotiations, scheduled for early 2016. Cecilia Malmström, EU Trade Commissioner stated, “We want to use trade agreements to set ambitious and binding standards, to address global challenges such as protecting the environment and labour rights in a globalised world”. Proposals are being put forward on a range of issues including collaboration with the International Labor Organization (ILO) to implement strong labor standards, combat illegal logging, fishing and other transnational environmental issues, limiting the use of antibiotics in animal production to help combat antibiotic resistance as well as the small and medium-sized enterprises (SMEs) chapter of TTIP that would establish a Committee on SME issues.

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Trade shows and social media

Posted by John Worthington on Fri, Nov 27, 2015

Over 30,000 trade shows each year are managed by thousands of organisers (who employ tens of thousands of people), mobilise millions of exhibitors, entice hundreds of millions of visitors and generate >US$26Bn in revenues.

From a fringe techy activity, social media at trade fairs has exploded and today is an obligation if you wish to achieve successful trade show metrics.

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Tags: All posts, International Online Marketing

European ecommerce - get in on the act?

Posted by Susanna Hardy on Thu, Nov 26, 2015

With Christmas fast approaching, several reports have just been published reviewing the role of ecommerce, cross border shopping and the importance of country specific websites for North American and European exporters. All the reports point to the same conclusion: ecommerce is now mainstream and if your websites are not fully prepared, you are unlikely to get the full benefit of the Christmas shopping binge. So for exporters, how do you make sure your websites will perform optimally across multiple markets? Here are a few pointers.

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Tags: All posts, Global Ecommerce

EU Fintech is green and growing

Posted by John Worthington on Fri, Oct 30, 2015

“Building a Capital Markets Union” is a European Commission (EC) “green paper” that launched earlier this year. The stated objective is how Europe can leverage its single market (it’s always about single markets…) to improve financial services, consumer choice and, most importantly, access to capital for investment in European businesses, notably Europe’s Small Medium Enterprises (SME). By 2019, so just 4 years away, the EC will present its legislative proposals to the European Parliament. The digital revolution has brought a wealth of improved consumer services and greater access to funding opportunities.

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TTIP, TPP and clear sunny skies

Posted by John Worthington on Fri, Oct 30, 2015

A great choice of venue, the Miami sunshine played its part in the successful 11th round of Transatlantic Trade and Investment Partnership (TTIP) negotiations from October 19 - 23, 2015. It has been three long months since the US and EU TTIP negotiating teams last met. Now they gathered, suitably attired for the warm weather they would confront and the well-rehearsed and prepared negotiating program, including the obligatory Stakeholder Presentations (all about being inclusive) on October 21st and the Chief Negotiators Briefing (all about being open and transparent) at the closing on October 23rd.

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The Nordics: easy and happy

Posted by John Worthington on Fri, Oct 30, 2015

The term Nordics describes a geographical and cultural region in Northern Europe and the North Atlantic, comprising 5 countries: Norway, Sweden, Denmark, Finland and Iceland.

Much envied with regards to their wealth, open societies, technologies and, of course, well-being. Non-Nordics wonder how do they do it? How does a vast region with just 25 million people, speaking 4 languages, generate a GDP of $850Bn, making them amongst the richest countries in the world and ranking 6th in theEuropean Union (EU) after Germany, the United Kingdom, France, Italy and Spain and they all seem to be so happy?

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Tags: All posts, Global Markets

Three website ghosts that will scare off your visitors

Posted by Tracula Santava on Fri, Oct 30, 2015

Don’t give your website visitors the creeps (well, unless you’re selling props for horror movies or promoting a haunted house tour). Give them the experience they deserve! In this Halloween blog special, we’ll give you three design elements that you should avoid having on your website, because they’re terrifyingly outdated, deadly boring, or just… bloody awful. So what are these website ghosts?

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Tags: All posts, Website Localization

10 CMS requirements for building multilingual websites

Posted by Tereza Santava on Tue, Oct 06, 2015

Content Management Systems (CMS) are not our fellow human beings, they are just online tools for building and editing websites. So why do so many of us feel so passionate about them? If you discover a new CMS feature that will simplify your work, you love your CMS. But if it doesn’t work as you instructed and the editor displays a mess instead, you hate your CMS. The relationship gets sometimes complicated. But whatever that is, today’s question that we will answer is: What should you require from your CMS when building multilingual websites?

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Tags: All posts, Website Localization, Global Markets

The EU Digital Single Market - shaping up

Posted by John Worthington on Mon, Sep 28, 2015

Way back in May 2015, the European Commission (EC) presented its Digital Single Market (DSM) directive. Four months later and the program has advanced rapidly, with all concerned stakeholders now actively involved: not surprising given the economic and political import of the DSM! The European Parliament has held debates and issued statements; the European Council similarly, the EC has held numerous public consultations and published findings; European and non-European business interests (from digital infrastructure to service providers) are researching, employing lobbyists and taking position, while lawyers and accountants are readying themselves for streams of income. US interests are not on the side-lines, in fact market makers and leaders such as Google, Amazon, Facebook and Apple (GAFA) are the most visible piece of this DSM influencing relationship, which the US Mission to the EU considers one of its top three priorities.

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Tags: All posts, Website Localization, Global Ecommerce

5 EU Presidents and 1 Report

Posted by John Worthington on Wed, Sep 23, 2015

Completing Europe's Economic and Monetary Union is a huge challenge, above all at this particularly delicate time as the detailed program faces strong political as well as economic headwinds. But inaction can’t be blamed on lack of Presidents in Europe - we have lots of them: European Commission (EC) President, Jean-Claude Juncker, President of the Euro Summit, Donald Tusk, President of the Eurogroup, Jeroen Dijsselbloem, President of the European Central Bank, Mario Draghi, and President of the European Parliament, Martin Schulz. Earlier this year, the 5Ps got together for some quality time, culminating with the release of the "Completing Europe's Economic and Monetary Union" report. Coming after numerous reports over many years with similar objectives, this latest missive is grandly dubbed the "Five Presidents Report".

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