International Business and Technology Blog

Traditional trade shows are off the table, and travel is still restricted… How can you find and support your international distributors and in-market partners to grow your exports?

The answer is simple: provide your distributors with a local website to lean on that is strategically optimized for their specific market. In short, localize your website and watch your traffic, engagement, and conversions explode. 

MSSC took advantage of IBT Online’s Global Program to strengthen their sites and then create three best-practice, localized websites in their three top export markets: Mexico, Brazil, and the UK.

“With the pandemic and lack of travelling, these localized websites are an essential tool for us to help our distributors sell our products.

If you’re asking yourself whether your website looks a little outdated, or maybe it has become slower and users are not interacting with it, wait no longer – IBT Online experts are here to help you make sure you can turn your website into your #1 business development tool.

Website redesign is not - or should not be!- just about the aesthetics; a functional, well-structured, secured website will help you achieve:

1. Higher Traffic
2. Improved Engagement
3. Boost Conversions (or sales, for you and I)

How, you ask? Read more to find out how the IBT Online team of expert have helped US companies develop their website redesign strategy and turn their old websites into their best salesperson (no offence to your current team!). 

With a population of over 49 million people, Colombia is the 3rd largest population in Latin America, and not surprisingly the 4th largest economy. 

Showing significant security improvement and steady economic growth in recent years, Colombia is a market not to be missed by US exporters! 

Use online tools to your advantage to be found, understood, and transact your business in Colombia. 

Your website is not only your digital shop-window, but if you get it right, it will become your #1 business development tool! 

IBT Online is here to help you change and update your website structure, format, content and navigation to improve your online performance, focusing on your target markets Local User eXperience (LUX) delivering best-practice, optimally localized website(s) which will grow your traffic, engagement and conversions.

But what does it takes to re-design your website? See below.

The thought of redesigning your website can be daunting. Don't worry, IBT Online has got you covered! Our Team of design experts have years of experience and will deliver you a first-class, top-ranking website.

Below we outline the technical process we follow in designing great looking functional websites to delight your end-clients and help grow your exports, sales, brand and business globally.

How do you reach, engage and communicate with your international prospects?

Video is the answer!

Europe is a top destination for many exporters.

To get it right these days you need localized websites and online marketing strategies that fit the European model. That includes being compliant with data privacy with GDPR.

Watch out experts as they review the European Online landscape and highlight key elements you need to keep in mind if you are looking to grow your exports, sales, brand, and business in Europe!

Your prospects, target clients, suppliers, future employees, competitors…are all online. So make sure your website and online presence is the best it can be to showcase your brand and your business. Especially when you’re looking to grow your sales internationally.

Now that your best practice optimally localized business development websites are live and gaining traction, it’s time to sit back and relax – right? Well, not here at IBT Online!

We know how important continuous measurement and analysis of website metric is to ensure your website can become your best asset for international growth.

We at IBT Online have been successfully building localized websites and delivering international online marketing for our clients for nearly two decades. Our data-driven approach aims at ensuring every optimization and strategic recommendations are based on specific data and are closely monitored to ensure we are always aligned with your business goals.

Your Online Global websites will soon be launched so now is the perfect moment to plan and prepare for how best to use these optimally localized business development tools. Read on!

Your localized website acts as a springboard to reach new prospects, connect with existing clients and showcase your products and services to your target audience. But are your websites working as hard as they could for you? They are optimized for the local search engine, but the internet is a competitive place and in today’s world, websites need a helping hand: online marketing.

Growing your international business takes a collaborative effort. And as everyone knows who has ever worked on a project involving multiple people and resources, the key to success is communication. We at IBT Online have been successfully delivering collaborative projects for nearly two decades: building localized websites and delivering international online marketing for our clients. While communication is key, we also want to make sure we do the heavy lifting on the project, allowing you to focus on growing your exports, sales, brand and business globally.