International Business and Technology Blog

Joelle Lazzarotto

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Recent Posts

Exporting to Europe - where to start? Leverage Online Tools!

Posted by Joelle Lazzarotto on Wed, Dec 09, 2020

Europe is a top destination for many exporters.

To get it right these days you need localized websites and online marketing strategies that fit the European model. That includes being compliant with data privacy with GDPR.

Watch out experts as they review the European Online landscape and highlight key elements you need to keep in mind if you are looking to grow your exports, sales, brand, and business in Europe!

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Tags: All posts, Global Markets, International Online Marketing

Website Localization, the key to your global success

Posted by Joelle Lazzarotto on Thu, Nov 12, 2020

Your prospects, target clients, suppliers, future employees, competitors…are all online. So make sure your website and online presence is the best it can be to showcase your brand and your business. Especially when you’re looking to grow your sales internationally.

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Tags: All posts, Website Localization, Global Markets

IBT Online: Online Global Reporting and Analytics, and Performance Review

Posted by Joelle Lazzarotto on Sun, Oct 11, 2020

Now that your best practice optimally localized business development websites are live and gaining traction, it’s time to sit back and relax – right? Well, not here at IBT Online!

We know how important continuous measurement and analysis of website metric is to ensure your website can become your best asset for international growth.

We at IBT Online have been successfully building localized websites and delivering international online marketing for our clients for nearly two decades. Our data-driven approach aims at ensuring every optimization and strategic recommendations are based on specific data and are closely monitored to ensure we are always aligned with your business goals.

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Tags: All posts, International Online Marketing

How to launch and support your new Online Global best practice, localized websites, to grow traffic, engagement and conversions

Posted by Joelle Lazzarotto on Mon, Apr 06, 2020

Your Online Global websites will soon be launched so now is the perfect moment to plan and prepare for how best to use these optimally localized business development tools. Read on!

Your localized website acts as a springboard to reach new prospects, connect with existing clients and showcase your products and services to your target audience. But are your websites working as hard as they could for you? They are optimized for the local search engine, but the internet is a competitive place and in today’s world, websites need a helping hand: online marketing.

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Tags: International Online Marketing

Teamwork and your Online Global ProjectS

Posted by Joelle Lazzarotto on Tue, Jan 14, 2020

Growing your international business takes a collaborative effort. And as everyone knows who has ever worked on a project involving multiple people and resources, the key to success is communication. We at IBT Online have been successfully delivering collaborative projects for nearly two decades: building localized websites and delivering international online marketing for our clients. While communication is key, we also want to make sure we do the heavy lifting on the project, allowing you to focus on growing your exports, sales, brand and business globally.

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Tags: All posts, Website Localization, International Online Marketing