International Business and Technology Blog

The B2B digital market is growing now! The global B2B ecommerce market is valued a $14.9 trillion and is five times greater than the B2C market. A report from BigCommerce stated that 87% of B2B buyers admit they would pay more to a supplier with a better ecommerce portal and experience.

The new generation of procurement leaders and purchasing agents have grown up buying online for personal needs. They expect to be able to buy online for business development as well!

Your website is the most powerful tool for building trust and brand awareness in your target markets and therefore growing your export sales pipeline. 

Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business. 

Adding an online marketing strategy to your website and social media is like throwing gasoline on the fire! Your web traffic explodes, leads will increase,  and your brand recognition will grow.

Effective online marketing campaigns increase the number of international prospects that visit your website, drive up engagement on social media, help to educate your prospects about your products and services, and encourage them to buy! 

Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business. 

China has one of the most unique online environments in the world.  Think of China as an enclosed and isolated island in the internet world, and this is due to their gradually tightened firewall.  

Platforms you will be familiar with such as Google, Facebook, Twitter, YouTube, Instagram, and LinkedIn are all blocked in China. To succeed in this unique market you will need to adapt to their local equivalents such as Baidu, Weibo, WeChat, Youku, Tencent etc., and build a bespoke digital strategy before entering.  

In this blog we’ll be focusing on how you can leverage this unique and fascinating digital landscape to your advantage, as well as the main challenges faced by exporters when growing your business in China.

With a young, digitally savvy population, a stable political system, a commitment to sustainable growth, and a very strong manufacturing sector, it's no surprise that Vietnam has become a key target market for U.S. Exporters! 

With more mobile connections than people, Vietnam is an exciting, highly mobile market! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch your localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Vietnam. 

February 9, 2022

IBT ONLINE LLC RECEIVES North Carolina Governor's Export Service Provider Award

IBT Online is proud to announce that we have been presented with the North Carolina Governor's Export Service Provider Award for 2021. 

We can all agree that having a strong online presence is key if you wish to be successful in today’s competitive international marketplace. But what factors should you consider when deciding which URL structure to use, to facilitate a strong online presence for your business? 

Multiple languages, multiple countries, and sometimes multiple languages within the same country can make international Search Engine Optimization (SEO) a daunting process. But don’t worry, in this blog we’ll review different options regarding URL structure, discuss their advantages (and disadvantages), and important considerations when taking your website internationally.

Germany is the largest economy in Europe, the fourth largest in the world, and among the top 3 exporters of the world. It is also a massive importer. The powerhouse of Europe, Germany is a priority destination for many exporters. German consumers and businesses are wary of the internet but are nonetheless ardent users, with 90% internet take-up. Ready to do business with US companies, Germans look to the internet for information before buying. Make sure your business is credible to your German prospects: get online, get localized websites! 

Use online tools to your advantage to be found, understood, and transact your business in Germany. 

October 21, 2020 (update November 5, 2021)

IBT ONLINE LLC RECEIVES PRESIDENTIAL "E" AWARD FOR EXPORT SERVICE

HubSpot’s INBOUND2021 was yet again a great opportunity to learn, connect and sit back and think about how the world (digital and not) is changing.

As a marketer, one of the main takeaways from a number of the sessions I had the pleasure to attend and engage with was the accelerated changes in B2B marketing trends.

Historically, B2B marketing has always been perceived as, literally, “Business to Business” hence pushing messages heavily focused on hard metrics like ROI, profitability, and sales.

Well, the way businesses thrive has not changed and these metrics continue to be what drives the bottom line, but what has become more apparent is that the way we convey our messages must change.

The unique Japanese online environment is difficult to enter but can be extremely rewarding when you are equipped with a localized website and best-practice marketing strategy.

Japan is well known by US Exporters for its large, strong economy – 3^rd largest in the world, and a powerhouse for both import and export. But it is also well known for how difficult it can be to enter!

A less known fact perhaps is how plugged in Japan is, with over 92% of their 127 million population using the internet on regular basis. 

IBT Online has a proven track record of supporting US Exporters to leverage their #1 business development tool - (no, not your sales team) – your website, to be found, be understood, and become easy to do business with in Japan.

With one of the highest internet penetration rates in the world, Japan is very connected and extremely mobile. To ensure your business can not only be found, but that your content can be easily understood by your prospects, you need a localized website.