International Business and Technology Blog

Joelle Lazzarotto

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Recent Posts

Colombia's Online Environment Infographic

Posted by Joelle Lazzarotto on Thu, Feb 04, 2021

With a population of over 49 million people, Colombia is the 3rd largest population in Latin America, and not surprisingly the 4th largest economy. 

Showing significant security improvement and steady economic growth in recent years, Colombia is a market not to be missed by US exporters! 

Use online tools to your advantage to be found, understood, and transact your business in Colombia. 

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Tags: All posts, Markets, Infographic

4-Steps Guide to Website Redesign to Grow traffic, engagement and conversions

Posted by Joelle Lazzarotto on Tue, Feb 02, 2021

Your website is not only your digital shop-window, but if you get it right, it will become your #1 business development tool! 

IBT Online is here to help you change and update your website structure, format, content and navigation to improve your online performance, focusing on your target markets Local User eXperience (LUX) delivering best-practice, optimally localized website(s) which will grow your traffic, engagement and conversions.

But what does it takes to re-design your website? See below.

The thought of redesigning your website can be daunting. Don't worry, IBT Online has got you covered! Our Team of design experts have years of experience and will deliver you a first-class, top-ranking website.

Below we outline the technical process we follow in designing great looking functional websites to delight your end-clients and help grow your exports, sales, brand and business globally.

 

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Tags: All posts, Website Localization, International Online Marketing

Leverage the power of Video Marketing

Posted by Joelle Lazzarotto on Mon, Jan 18, 2021

How do you reach, engage and communicate with your international prospects?

Video is the answer!

Watch our very own Video Marketing Manager, Ava, as she shares some tips on how you can get started and incorporate video marketing in your international strategy!
 
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Tags: All posts, Markets, International Online Marketing

Exporting to Europe - where to start? Leverage Online Tools!

Posted by Joelle Lazzarotto on Wed, Dec 09, 2020

Europe is a top destination for many exporters.

To get it right these days you need localized websites and online marketing strategies that fit the European model. That includes being compliant with data privacy with GDPR.

Watch out experts as they review the European Online landscape and highlight key elements you need to keep in mind if you are looking to grow your exports, sales, brand, and business in Europe!

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Tags: All posts, Markets, International Online Marketing

Website Localization, the key to your global success

Posted by Joelle Lazzarotto on Thu, Nov 12, 2020

Your prospects, target clients, suppliers, future employees, competitors…are all online. So make sure your website and online presence is the best it can be to showcase your brand and your business. Especially when you’re looking to grow your sales internationally.

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Tags: All posts, Website Localization, Markets

IBT Online: Online Global Reporting and Analytics, and Performance Review

Posted by Joelle Lazzarotto on Sun, Oct 11, 2020

Now that your best practice optimally localized business development websites are live and gaining traction, it’s time to sit back and relax – right? Well, not here at IBT Online!

We know how important continuous measurement and analysis of website metric is to ensure your website can become your best asset for international growth.

We at IBT Online have been successfully building localized websites and delivering international online marketing for our clients for nearly two decades. Our data-driven approach aims at ensuring every optimization and strategic recommendations are based on specific data and are closely monitored to ensure we are always aligned with your business goals.

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Tags: All posts, Search Engines, International Online Marketing

How to launch and support your new Online Global best practice, localized websites, to grow traffic, engagement and conversions

Posted by Joelle Lazzarotto on Mon, Apr 06, 2020

Your Online Global websites will soon be launched so now is the perfect moment to plan and prepare for how best to use these optimally localized business development tools. Read on!

Your localized website acts as a springboard to reach new prospects, connect with existing clients and showcase your products and services to your target audience. But are your websites working as hard as they could for you? They are optimized for the local search engine, but the internet is a competitive place and in today’s world, websites need a helping hand: online marketing.

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Tags: SEO & Social Media, International Online Marketing

What are the best URLs for your International Websites?

Posted by Joelle Lazzarotto on Wed, Feb 26, 2020

We can all agree that having a strong online presence is key if you wish to be successful in today’s competitive international marketplace. But what factors should you consider when deciding which URL structure to use, to facilitate a strong online presence for your business? 

Multiple languages, multiple countries, and sometimes multiple languages within the same country can make international Search Engine Optimization (SEO) a daunting process. But don’t worry, in this blog we’ll review different options regarding URL structure, discuss their advantages (and disadvantages), and important considerations when taking your website internationally.

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Tags: All posts, Website Localization, SEO

Teamwork and your Online Global ProjectS

Posted by Joelle Lazzarotto on Tue, Jan 14, 2020

Growing your international business takes a collaborative effort. And as everyone knows who has ever worked on a project involving multiple people and resources, the key to success is communication. We at IBT Online have been successfully delivering collaborative projects for nearly two decades: building localized websites and delivering international online marketing for our clients. While communication is key, we also want to make sure we do the heavy lifting on the project, allowing you to focus on growing your exports, sales, brand and business globally.

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Tags: All posts, Website Localization, International Online Marketing