International Business and Technology Blog

In the competitive global marketplace, having a strong online presence is crucial for American exporters to succeed internationally.

IBT Online offers comprehensive search engine marketing (SEM) programs designed to help exporters drive targeted traffic to their websites and achieve global success. Let's explore how partnering with IBT Online can revolutionize your export strategy and unlock new opportunities for growth. 
 
1. Dominate Search Engine Results:Search engines are often the first point of contact for potential customers searching for products or services. IBT Online understands the importance of search engine visibility and leverages SEM strategies to ensure your export business ranks prominently in search engine results. By optimizing your website and targeting relevant keywords, IBT Online helps you capture the attention of your international audience and drive qualified traffic to your website. 
 

In the competitive global marketplace, building a strong and recognizable brand is essential for American exporters to succeed internationally. IBT Online offers comprehensive brand management programs designed to help exporters establish and maintain a consistent and impactful brand presence across international markets. Let's explore how partnering with IBT Online can elevate your brand strategy and drive global success. 
 
1. Brand Strategy Development:IBT Online understands the importance of a well-defined brand strategy. Their brand management programs begin with a thorough analysis of your target markets, competitors, and customer personas. By understanding your unique value proposition and target audience, IBT Online helps you develop a comprehensive brand strategy that aligns with your export goals and resonates with your international customers.

5 Reasons Why Successful Exporters use Search Engine and Social Media Marketing to Boost Ecommerce Sales

In today's dynamic ecommerce landscape, digital marketing is no longer an option; it's a necessity for ecommerce exporters looking to expand their global sales. The ability to reach a vast audience, engage clients personally, measure return on investment (ROI), operate cost-effectively and remain competitive, all hinge on a robust digital marketing strategy.

Online marketing is the fastest, and most cost-effective way to create brand awareness, boost traffic and generate conversions (sales!) across new audience and geographic boundaries.

Here are the 5 reasons why successful exporters leverage search engine marketing, social media marketing, and analytics and reporting to grow their global ecommerce sales. 

International Business and Technology (IBT) Online, dedicated to leveraging online technologies to help you exponentially grow your business internationally.

Today the internet presents global opportunities that are sustainable and climate positive, and can help companies sell products, and services across borders, countries, cultures, currencies, languages, nations, oceans, regions, regulations, and time-zones, in-short globally. 

Our IBT Online vision is to make Online Global programs available to all small and mid-cap companies so that they can successfully access global opportunities.

In today’s super competitive landscape, social media is the beating heart of every industry – whether we are ready to give into it or not!

Social media is a critical part of every brand's marketing and advertising strategy, from start-ups to Fortune 500 companies. According to a report from GlobalWebIndex, 54% of social browsers use social media to research new brands and products.

And with the advent of social listening, it’s never been so easy for brands to dive deeper into consumer insights and market knowledge, and gain a larger share of that market!

As per its most widely-spread definition, Social listening is essentially the art of monitoring social media conversations around specific keywords and topics – but and that's just the tip of the iceberg. The insights gained from social listening can help brands stay ahead of the curve, increase market share, and improve ROI. In this blog post, we'll explore the importance of social listening, how brands can implement it into their marketing strategies, and the benefits it can bring to brands across all industries.

The B2B digital market is growing now! The global B2B ecommerce market is valued a $14.9 trillion and is five times greater than the B2C market. A report from BigCommerce stated that 87% of B2B buyers admit they would pay more to a supplier with a better ecommerce portal and experience.

The new generation of procurement leaders and purchasing agents have grown up buying online for personal needs. They expect to be able to buy online for business development as well!

Your website is the most powerful tool for building trust and brand awareness in your target markets and therefore growing your export sales pipeline. 

Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business. 

France is the 7th largest economy on the planet, and the French are one of the most well-connected people on the planet. Almost 100% are unique mobile users, and over 90% go online at least once a day.

Not only are they well connected, mobile, and social, but they also love to buy things online. France is the number 6 ecommerce market in the world- There is no wonder that France is such an attractive market for US exporters! 

Use online tools to your advantage to be found, understood, and transact your business in France!

The infographic below will help you grasp and understand the potential of France's online environment, social media, and ecommerce.

Adding an online marketing strategy to your website and social media is like throwing gasoline on the fire! Your web traffic explodes, leads will increase,  and your brand recognition will grow.

Effective online marketing campaigns increase the number of international prospects that visit your website, drive up engagement on social media, help to educate your prospects about your products and services, and encourage them to buy! 

Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business. 

China has one of the most unique online environments in the world.  Think of China as an enclosed and isolated island in the internet world, and this is due to their gradually tightened firewall.  

Platforms you will be familiar with such as Google, Facebook, Twitter, YouTube, Instagram, and LinkedIn are all blocked in China. To succeed in this unique market you will need to adapt to their local equivalents such as Baidu, Weibo, WeChat, Youku, Tencent etc., and build a bespoke digital strategy before entering.  

In this blog we’ll be focusing on how you can leverage this unique and fascinating digital landscape to your advantage, as well as the main challenges faced by exporters when growing your business in China.

With strong historical, social, and trade links between the mainland, Southeast Asia islands, and the west, Malaysia and Singapore have been on U.S. Exporters' map for a long time. 

With a young, digitally savvy, upcoming middle-income population, these markets have only grown in interest and profitability for exporters! 

With more mobile connections than people, these are two very exciting, highly mobile markets! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Malaysia and Singapore!