International Business and Technology Blog

In today’s super competitive landscape, social media is the beating heart of every industry – whether we are ready to give into it or not!

Social media is a critical part of every brand's marketing and advertising strategy, from start-ups to Fortune 500 companies. According to a report from GlobalWebIndex, 54% of social browsers use social media to research new brands and products.

And with the advent of social listening, it’s never been so easy for brands to dive deeper into consumer insights and market knowledge, and gain a larger share of that market!

As per its most widely-spread definition, Social listening is essentially the art of monitoring social media conversations around specific keywords and topics – but and that's just the tip of the iceberg. The insights gained from social listening can help brands stay ahead of the curve, increase market share, and improve ROI. In this blog post, we'll explore the importance of social listening, how brands can implement it into their marketing strategies, and the benefits it can bring to brands across all industries.

The B2B digital market is growing now! The global B2B ecommerce market is valued a $14.9 trillion and is five times greater than the B2C market. A report from BigCommerce stated that 87% of B2B buyers admit they would pay more to a supplier with a better ecommerce portal and experience.

The new generation of procurement leaders and purchasing agents have grown up buying online for personal needs. They expect to be able to buy online for business development as well!

Your website is the most powerful tool for building trust and brand awareness in your target markets and therefore growing your export sales pipeline. 

Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business. 

France is the 7th largest economy on the planet, and the French are one of the most well-connected people on the planet. Almost 100% are unique mobile users, and over 90% go online at least once a day.

Not only are they well connected, mobile, and social, but they also love to buy things online. France is the number 6 ecommerce market in the world- There is no wonder that France is such an attractive market for US exporters! 

Use online tools to your advantage to be found, understood, and transact your business in France!

The infographic below will help you grasp and understand the potential of France's online environment, social media, and ecommerce.

Adding an online marketing strategy to your website and social media is like throwing gasoline on the fire! Your web traffic explodes, leads will increase,  and your brand recognition will grow.

Effective online marketing campaigns increase the number of international prospects that visit your website, drive up engagement on social media, help to educate your prospects about your products and services, and encourage them to buy! 

Check out our infographic and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year to help your grow your exports, sales, brand and business. 

China has one of the most unique online environments in the world.  Think of China as an enclosed and isolated island in the internet world, and this is due to their gradually tightened firewall.  

Platforms you will be familiar with such as Google, Facebook, Twitter, YouTube, Instagram, and LinkedIn are all blocked in China. To succeed in this unique market you will need to adapt to their local equivalents such as Baidu, Weibo, WeChat, Youku, Tencent etc., and build a bespoke digital strategy before entering.  

In this blog we’ll be focusing on how you can leverage this unique and fascinating digital landscape to your advantage, as well as the main challenges faced by exporters when growing your business in China.

With strong historical, social, and trade links between the mainland, Southeast Asia islands, and the west, Malaysia and Singapore have been on U.S. Exporters' map for a long time. 

With a young, digitally savvy, upcoming middle-income population, these markets have only grown in interest and profitability for exporters! 

With more mobile connections than people, these are two very exciting, highly mobile markets! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Malaysia and Singapore!

With a young, digitally savvy population, a stable political system, a commitment to sustainable growth, and a very strong manufacturing sector, it's no surprise that Vietnam has become a key target market for U.S. Exporters! 

With more mobile connections than people, Vietnam is an exciting, highly mobile market! So, how can exporters ensure they are found, understood, and easy to do business with in such a busy and ever-moving marketplace? Get online and launch your localized websites! 

Use online tools to your advantage to be found, understood, and boost your business in Vietnam. 

February 9, 2022

IBT ONLINE LLC RECEIVES North Carolina Governor's Export Service Provider Award

IBT Online is proud to announce that we have been presented with the North Carolina Governor's Export Service Provider Award for 2021. 

We can all agree that having a strong online presence is key if you wish to be successful in today’s competitive international marketplace. But what factors should you consider when deciding which URL structure to use, to facilitate a strong online presence for your business? 

Multiple languages, multiple countries, and sometimes multiple languages within the same country can make international Search Engine Optimization (SEO) a daunting process. But don’t worry, in this blog we’ll review different options regarding URL structure, discuss their advantages (and disadvantages), and important considerations when taking your website internationally.

Germany is the largest economy in Europe, the fourth largest in the world, and among the top 3 exporters of the world. It is also a massive importer. The powerhouse of Europe, Germany is a priority destination for many exporters. German consumers and businesses are wary of the internet but are nonetheless ardent users, with 90% internet take-up. Ready to do business with US companies, Germans look to the internet for information before buying. Make sure your business is credible to your German prospects: get online, get localized websites! 

Use online tools to your advantage to be found, understood, and transact your business in Germany.