--- title: International Business and Technology Blog | Joelle Lazzarotto (2) description: IBT Online's Blog provides website localization and international online marketing information to help companies grow their sales, brands and businesses online globally. (2) --- [![IBT Online](https://info.ibt.onl/hs-fs/hubfs/IBT-strapline-01.png?width=250&height=130&name=IBT-strapline-01.png "IBT Online")](http://ibt.onl) # International Business and Technology Blog ## Joelle Lazzarotto ![](https://app.hubspot.com/settings/avatar/c6c9ffa5507938e55190273a313531bb) Find me on: ### Recent Posts ## [Setting you up for Success with Google Analytics](https://info.ibt.onl/international-business-and-technology-blog/setting-you-up-for-success-with-google-analytics) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Thu, Apr 15, 2021 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/IBT%20GA%20Blog.png) ](https://info.ibt.onl/international-business-and-technology-blog/setting-you-up-for-success-with-google-analytics) Having an optimally localized online presence is key, but don’t stop there! Understanding how your prospects, customers, and why not competitors behave on your website will give you the edge you need to continue growing your exports, sales, brand, and business globally. Google Analytics is a free, yet fantastic analytics tool that gives you an extremely in-depth look into your Online Global websites' performance and how to leverage it. Google Analytics is essential for your website as it will allow you to understand whom you are reaching, how they find you, and how they behave and navigate your pages. Having this information at hand will allow you to make strategic decisions for the future and therefore get better results from your website performance. Having an optimally localized website for each target market helps you be found and be understood but having a clear understanding of the websites’ performance will give you the edge over your competitors. [Read More](https://info.ibt.onl/international-business-and-technology-blog/setting-you-up-for-success-with-google-analytics) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Success Stories](https://info.ibt.onl/international-business-and-technology-blog/topic/success-stories), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Top 3 Benefits of Website Redesign](https://info.ibt.onl/international-business-and-technology-blog/top-3-benefits-of-website-redesign) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Mon, Feb 15, 2021 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/top%203%20benefits%20website%20redesign%20hero%20(2).png) ](https://info.ibt.onl/international-business-and-technology-blog/top-3-benefits-of-website-redesign) If you’re asking yourself whether your website looks a little outdated, or maybe it has become slower and users are not interacting with it, wait no longer – IBT Online experts are here to help you make sure you can turn your website into your #1 business development tool. Website redesign is not - or should not be!- just about the aesthetics; a functional, well-structured, secured website will help you achieve: 1. **Higher Traffic** 2. **Improved Engagement** 3. **Boost Conversions (or sales, for you and I)** How, you ask? Read more to find out how the IBT Online team of expert have helped US companies develop their website redesign strategy and turn their old websites into their best salesperson (no offence to your current team!).  [Read More](https://info.ibt.onl/international-business-and-technology-blog/top-3-benefits-of-website-redesign) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Website Localization](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Colombia's Online Environment Infographic](https://info.ibt.onl/international-business-and-technology-blog/colombia-online-environment-infographic-2021) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Thu, Feb 04, 2021 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/CO%20hero%20image.png) ](https://info.ibt.onl/international-business-and-technology-blog/colombia-online-environment-infographic-2021) With a population of over 49 million people, Colombia is the 3rd largest population in Latin America, and not surprisingly the 4th largest economy.  Showing significant security improvement and steady economic growth in recent years, Colombia is a market not to be missed by US exporters!  Use online tools to your advantage to be found, understood, and transact your business in Colombia.  [Read More](https://info.ibt.onl/international-business-and-technology-blog/colombia-online-environment-infographic-2021) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) ## [4-Steps Guide to Website Redesign to Grow traffic, engagement and conversions](https://info.ibt.onl/international-business-and-technology-blog/4-steps-guide-to-website-redesign) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Tue, Feb 02, 2021 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/Website%20redesign.png) ](https://info.ibt.onl/international-business-and-technology-blog/4-steps-guide-to-website-redesign) Your website is not only your digital shop-window, but if you get it right, it will become your #1 business development tool!  IBT Online is here to help you **change and update your website structure, format, content and navigation to improve your online performance**, focusing on your target markets Local User eXperience (LUX) delivering best-practice, optimally localized website(s) which will **grow your traffic, engagement and conversions.** But what does it takes to re-design your website? See below. The thought of redesigning your website can be daunting. Don't worry, IBT Online has got you covered! Our Team of design experts have years of experience and will deliver you a first-class, top-ranking website. Below we outline the technical process we follow in designing great looking functional websites to **delight your end-clients and help grow your exports, sales, brand and business globally.**   [Read More](https://info.ibt.onl/international-business-and-technology-blog/4-steps-guide-to-website-redesign) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Website Localization](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Leverage the power of Video Marketing](https://info.ibt.onl/international-business-and-technology-blog/video-marketing) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Mon, Jan 18, 2021 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/Video%20marketing-1.png) ](https://info.ibt.onl/international-business-and-technology-blog/video-marketing) How do you reach, engage and communicate with your international prospects? **Video is the answer!** Watch our very own Video Marketing Manager, Ava, as she shares some tips on how you can get started and incorporate video marketing in your international strategy!   [Read More](https://info.ibt.onl/international-business-and-technology-blog/video-marketing) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Exporting to Europe - where to start? Leverage Online Tools!](https://info.ibt.onl/international-business-and-technology-blog/online-in-europe) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Wed, Dec 09, 2020 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/Online%20in%20EU.png) ](https://info.ibt.onl/international-business-and-technology-blog/online-in-europe) **Europe is a top destination for many exporters. ** To get it right these days you need localized websites and online marketing strategies that fit the European model. That includes being compliant with data privacy with GDPR. **Watch out experts as they review the European Online landscape** and highlight key elements you need to keep in mind if you are looking to grow your exports, sales, brand, and business in Europe! [Read More](https://info.ibt.onl/international-business-and-technology-blog/online-in-europe) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Website Localization, the key to your global success](https://info.ibt.onl/international-business-and-technology-blog/website-localization) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Thu, Nov 12, 2020 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/Websitelocalizationblog.png) ](https://info.ibt.onl/international-business-and-technology-blog/website-localization) **Your prospects, target clients, suppliers, future employees, competitors…are all online.** So make sure your website and online presence is the best it can be to showcase your brand and your business. Especially when you’re looking to grow your sales internationally. [Read More](https://info.ibt.onl/international-business-and-technology-blog/website-localization) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Website Localization](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization), [Global Markets](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) ## [IBT Online: Online Global Reporting and Analytics, and Performance Review](https://info.ibt.onl/international-business-and-technology-blog/ibt-online-online-global-reporting) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Sun, Oct 11, 2020 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/IBTOnline%20Reporting.jpg) ](https://info.ibt.onl/international-business-and-technology-blog/ibt-online-online-global-reporting) Now that your best practice optimally localized business development websites are live and gaining traction, it’s time to sit back and relax – right? Well, not here at IBT Online! We know how important continuous measurement and analysis of website metric is to ensure your website can become your best asset for international growth. We at IBT Online have been successfully building localized websites and delivering international online marketing for our clients for nearly two decades. Our data-driven approach aims at ensuring every optimization and strategic recommendations are based on specific data and are closely monitored to ensure we are always aligned with your business goals. [Read More](https://info.ibt.onl/international-business-and-technology-blog/ibt-online-online-global-reporting) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) ## [Teamwork and your Online Global ProjectS](https://info.ibt.onl/international-business-and-technology-blog/teamwork-and-your-online-global-project) Posted by [Joelle Lazzarotto](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto) on Tue, Jan 14, 2020 - [Tweet](https://twitter.com/share) [![](https://info.ibt.onl/hubfs/gant%20chart.png) ](https://info.ibt.onl/international-business-and-technology-blog/teamwork-and-your-online-global-project) Growing your international business takes a collaborative effort. And as everyone knows who has ever worked on a project involving multiple people and resources, the key to success is communication. **We at IBT Online have been successfully delivering collaborative projects for nearly two decades:** building localized websites and delivering international online marketing for our clients. While communication is key, we also want to make sure we do the heavy lifting on the project, allowing you to focus on growing your exports, sales, brand and business globally. [Read More](https://info.ibt.onl/international-business-and-technology-blog/teamwork-and-your-online-global-project) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Website Localization](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization), [International Online Marketing](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) [Previous](https://info.ibt.onl/international-business-and-technology-blog/author/joelle-lazzarotto/page/1) [All posts](https://info.ibt.onl/international-business-and-technology-blog/all) ### Enjoying this article? ### Posts by category - [All posts (234)](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts) - [Digital Compliance (8)](https://info.ibt.onl/international-business-and-technology-blog/topic/digital-compliance) - [Global Ecommerce (24)](https://info.ibt.onl/international-business-and-technology-blog/topic/global-ecommerce) - [Global Markets (63)](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) - [International Online Marketing (77)](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) - [State and Trade Partners (10)](https://info.ibt.onl/international-business-and-technology-blog/topic/state-and-trade-partners) - [Success Stories (25)](https://info.ibt.onl/international-business-and-technology-blog/topic/success-stories) - [Website Localization (66)](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization) ### Latest posts [ Sitemap](http://ibt.onl/home/sitemap) © 2020 IBT Online. 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