International Business and Technology Blog

Ava Mitzi

Recent Posts

Exporters: Where to Focus? Which Export Target Markets?

Posted by Ava Mitzi on Mon, Jan 01, 2024

Exporters: Where to Focus? Which Export Target Markets?

At IBT Online, when helping our clients Online Globally, especially new to export, and smaller businesses, we are often asked “Where to focus?”, and “Which export target markets”? A strategic question.

Nobody is better placed to respond than the enquirer themselves, with a little help! Nataly Kelly has written an excellent, well-researched, and resourced from her successful relevant professional experience, book entitled "Take your Company Global". See Harvard Business Review, LinkedIn and Amazon links below. I enjoyed the easy writing style, methodological and analytical approach, case studies, and key takeaways. If you are asking yourself those same questions, try Nataly’s MARACA model. It is a strategic framework that we hope will help guide you in determining the most promising target markets for your business. As Nataly writes, “Multimarket is the New Multinational”. So when you have decided on your target markets, our Online Global programs will deliver your “Multimarket” online presence to grow your exports, sales, brand and business internationally.

Read More

Tags: All posts, Global Ecommerce

Spain's Online Environment Infographic

Posted by Ava Mitzi on Mon, Oct 30, 2023

Spain is an attractive market for U.S. exporters for a few reasons - as a Spanish-speaking country with a population of 47 million, Spain can provide strategic synergies for U.S. exporters engaged in both Spain and Latin America. Spain has a diversified economy and a growing digital industry which also offers key opportunities for U.S. exporters

Use online tools to your advantage to be found, understood, and grow your exports in Spain!

Read More

Tags: All posts, Global Markets

Elevate Your Export Strategy with Online Global Video Marketing Programs

Posted by Ava Mitzi on Thu, Oct 26, 2023

In today's digital landscape, video has become a dominant and engaging medium for businesses to connect with their audience. For American exporters looking to succeed internationally, IBT Online offers comprehensive video marketing programs. Let's explore how partnering with IBT Online can help you leverage the power of video to drive global success. 


1. Captivate Your International Audience:Video has the unique ability to captivate and engage viewers, making it an ideal medium for exporters to showcase their products, services, and brand story. IBT Online understands the power of video and helps exporters create compelling and visually appealing content that resonates with their international audience. By leveraging video marketing, you can effectively communicate your value proposition, build brand awareness, and drive conversions in global markets.

Read More

Tags: International Online Marketing, Global Ecommerce

Global Export Success for Aerospace Companies

Posted by Ava Mitzi on Mon, Jul 17, 2023

Aerospace companies that want to expand quickly, stay ahead of the competition and grow their international business need to adopt digital solutions.

Investing in digital marketing and sales strategies is essential in today’s aerospace sector and those that don't might get left behind. 

As seen across industries, customer behaviours are changing significantly and are therefore driving disruptions to the aerospace industry. Some of the biggest disruptions, according to Forbes, facing the aerospace industry include: digitalization, the shift to customer-centricity (in particular an expected omnichannel experience) as well as the concern for sustainability.

Read More

Taiwan's Online Environment Infographic

Posted by Ava Mitzi on Thu, May 18, 2023

Geographically interestingly positioned just off the east coast of China, Taiwan is a thriving democracy with a vibrant market economy and has become a very interesting target market for US exporters, with over 70% increase over the past 10 years. 

With over 86% of the population being active internet users, you cannot miss out on the power of digital tools to expand your reach and grow your exports in Taiwan! 

The infographic below will help you grasp and understand the potential of Taiwan's online environment, social media, and ecommerce.

Use online tools to your advantage to be found, understood, and transact your business in Taiwan.

Our infographic shows you:

  1. The online environment of Taiwan
  2. Social media in Taiwan
  3. Ecommerce- What do they buy and how?
Read More

Tags: All posts, Global Markets

A Playbook for Canadian Exporters

Posted by Ava Mitzi on Tue, May 16, 2023

Canadian companies that build a multinational presence through trade and diversification are more profitable, more stable and more resilient than companies that don’t. The access to talent and innovation they gain in building that footprint better positions them to compete in the future.

AT IBT Online we have partnered with the Canadian Trade Commissioner Service to provide information and support to Canadian exporters, enabling them to leverage the power of digital to grow their exports, sales, brand and business globally. 

Check out our Playbook for Canadian Exporters, and get in touch with IBT Online to discover how online business development tools will make the internet work for you 24/7, 365 days/year.

 

 

Read More

Tags: All posts, Global Markets, State and Trade Partners

Is Video the Future of E-Commerce?

Posted by Ava Mitzi on Wed, Mar 01, 2023

Selling your products online is no longer a negotiable, it’s a must for every company that wants to continue to grow sales and reach new, untapped audiences. Yet, the struggle for many businesses is how to remain authentic to your brand and build a personalised experience for your customers online.

Businesses today are struggling to recreate that human touch that shoppers in physical stores have always loved and connected with. The solution is to humanize the online shopping experience, which means putting the interests and needs of their customers as the top priority and enhancing the customer’s personal experience with your brand.

The key to achieving this is video!

Read More

Tags: All posts, Global Ecommerce

Leverage the Power of Video for LinkedIn

Posted by Ava Mitzi on Mon, Dec 12, 2022

Businesses today are investing in their video strategy as a way to shape their brand identity and reputation. In line with this trend, LinkedIn is doubling down on its roll out of video capabilities to meet the growing demand for video creation and viewership. Since introduced to the platform in 2017, video has quickly surpassed text and image as the preferred content format for LinkedIn. The latest updates on the platform, which include livestreaming, creating ‘profile videos’ and ‘auto-captions’, all point to LinkedIn’s objective of improving video capabilities and expanding their B2B platform as a place for creative content and ‘creators’ to flourish.

Across the board, businesses are ramping up their video marketing strategies and taking full advantage of LinkedIn’s video capabilities to achieve this. The data backs up this trend, as LinkedIn reports continue to demonstrate that brands have the highest chances of increasing their account performance by leveraging video.

Start Your Video Marketing Journey Now!

Read More

The Power of Case-Study Videos

Posted by Ava Mitzi on Fri, Nov 25, 2022

Video testimonials and case-studies are a highly personal way of showcasing your brand and it's values. When prospects can actually see and hear customers talk about their positive experience, it allows prospects to have their questions answered and to visualise themselves leveraging your products or services.

In this way, case-study videos can significantly nurture your lead through the buyer's journey and contribute to the decision to invest in your brand. As HubSpot states: “a powerful testimonial has the potential to convert a lead into a customer!” Having video testimonials within your marketing content and on your website demonstrates to your prospects that your company is in the business of putting the customer first! By creating video content that showcases your happy customers you are allowing a third-party member to champion your brand for you and answer possible questions and challenges that the prospects are facing. You are therefore changing the sales pitch into a more personalized, and tailored conversation to meet your prospect's needs.

Read More

IBT Online, LLC is Sustainable and Climate Positive

Posted by Ava Mitzi on Fri, Jul 01, 2022

At IBT Online we have a clear mission: to deliver Online Global programs that measurably help our corporate clients exponentially, and sustainably grow their exports, sales, brands, and business online and globally!

In today's trade environment this includes considering the impacts of climate change, adopting climate resiliency, and shifting towards sustainable business practices. We believe that integrating 'greener' technologies and environmentally business practices is not only positive for the environment but also vital for anticipating exporting challenges and ensuring long-term sustainable business growth for our clients.

For these reasons, IBT Online, LLC. is committed to sustainable and climate positive international business! This means that all of our activities as a company as well as the services we provide, notably the Online Global programs, are sustainable and climate positive thanks to our investment in carbon offsets and renewable energy credits.

See our certificates of gold-standard carbon offsets as well as renewable energy credits through our partnership with Terrapass! Thanks to this partnership we have offset 230mT of carbon and supported 60,000kWh REC's for renewable energy production. 

Read More