International Business and Technology Blog

A trade show, digital, hybrid, or in-person, is a perfect way for businesses to build their brand awareness, network and showcase new products or services.

So how does your business make the most of this opportunity and achieve the best return on investment? The answer in today’s trading landscape involves leveraging digital strategies before, during, and after the event. Exhibitors that leverage digital strategies and solutions will be able to present their brand and products in a more compelling way, network more effectively as well as nurture leads and turn them into satisfied and returning customers faster.

Keep reading to learn about how digital strategies can help your company maximize opportunities at any event, whether digital, hybrid or in-person.

Don't hesitate to get in touch with the IBT Online team, as we are here to help you launch your digital strategies!

Today's trade landscape presents an opportunity for positive change with enhanced trade and investment opportunities associated with a ‘greener economy’. In this context, our trading behaviours and patterns should consider climate resilience and sustainable business practices.

With the aim of meeting the global shift towards a ‘greener economy’ and ensuring our services are in line with sustainable business and trade practices, our Online Global programs are carbon neutral and renewable energy certified.

To offset the impact of the Online Global programs and ensure that are our services are carbon neutral we partnered with Terrapass, a social enterprise that provides carbon offsetting projects to businesses. Thanks to our investment in the Business Carbon Offset Package, through Terrapass, we have offset our carbon emissions, a total of 230 mT of carbon offsets and invested in renewable energy certificates (RECs), a total of 60,000kWh ensuring our energy is from renewable sources.

Thanks to this shift we can say with confidence that an investment in the Online Global programs means that your company can grow their exports, sales, brand, and business in target markets around the world all whilst having a net-zero impact on the planet’s resources.

The momentum for corporate social responsibility and sustainability continues to accelerate and the role for businesses is clear: we need to turn risk into opportunity.

At IBT Online we seek to incorporate corporate social responsibility and sustainability efforts for the success of our clients, our business and our planet.

The current climate crisis represents one of the biggest risks to our planet and we therefore feel we have a responsibility to make changes to our business practices as well as our services in order to mitigate and offset our impact.

We also believe that finding sustainable business solutions is the best way to set up our business as well as our client's for long-term growth that is resilient to a trade landscape impacted by climate change. Here are the top reasons why we believe all exporters should choose business solutions that incorporate sustainability and climate change mitigation within their business objectives.

At IBT Online, we seek to offer the best solutions for our clients as well as our planet. The Online Global programs are designed to help companies grow their exports, sales, brand, and business in their target markets around the world as well as being sustainable business solutions. Our business practices as well as our services incorporate sustainability and climate positive efforts, including choosing digital solutions, CO2 reduction and mitigation and boosting our use of 'green' technology. Here are some of the ways our Online Global programs are the best option for achieving your international business growth sustainably.

The USMCA updated trade agreement represents a unique opportunity for US exporters wanting to reach new markets other than their domestic US market. This blog will dive into the USMCA landscape and the online tools you need to grow your exports, sales, brand and business in Mexico and Canada!

At IBT Online we specialize in supporting US Exporters enter and thrive in international markets by leveraging their #1 business development tool: their online presence.

Canada and Mexico have always been obvious choices for US exporters, and with today’s booming digital landscape, this has only become easier! Thanks to the updated USMCA trade agreement, now is a great time to invest in your exporting strategy to Canada and Mexico, and here are the top reasons why:

The answer is simple - in order to succeed you will need an online presence that is optimized for the German audience, which means a localized German website, a .de, and a dedicated German marketing strategy.

Why do you need a localized .de website?

Germany is a major economy as a producer, importer, exporter, manufacturer etc. it’s got it all. In fact, Germany has the largest population in Europe, with 83 million people, and the fourth largest GDP in the world. It is a real powerhouse in Europe and thanks to its unique position nestled between Austria, Belgium, and Switzerland, its reach is widened. Its neighboring countries hold German-speaking regions, so one German website has the expanded reach of up to 100 million people.

The Netherlands is a small country (approximately the size of Connecticut and Massachusetts combined), but it is an extremely attractive market within Europe:

• The Netherlands is a founding member of the EU, NATO, and the WTO, as well as part of the Schengen Area and the trilateral Benelux Union.
• It has a U.S-friendly population with high regard for U.S products and the highest level of English language fluency on the continent.
• The Netherlands has an innovative business community hungry for new, high-quality products.
• It hosts several international organizations and courts many of which are centered in The Hague, which is consequently dubbed as 'the world's legal capital'.

Use online tools to your advantage to be found, understood, and grow your exports in the Netherlands!

Although small in size, Belgium enjoys a key position in the European and international economy. Belgium has always been a prosperous marketplace, in business and trade with countries from all over the world. Belgium represents an interesting and attractive market for several reasons:

• Together with the Netherlands and Luxembourg, Belgium is also one of Benelux member states.
• Belgium's trade advantages are derived from its central geographic location and a highly-skilled, multilingual workforce. 
• With Brussels (its capital) acting as the de-facto European capital, Belgium is host to a great number of European institutions including the European Union and NATO.

Use online tools to your advantage to be found, understood, and grow your exports in Belgium!

At IBT Online, our mission is to help U.S. exporters navigate the online global environment, reach their international target markets, and grow their exports, sales, brand, and business globally.

We are proud to say that we currently work with over 500 companies, in over 65 target markets around the world, delivering over 1,500 Online Global Programs. 

In recognition of this, IBT Online has been awarded the President’s ‘E’ Award, which is the highest recognition any U.S. company can receive for contributing to national export expansion efforts that support the U.S. economy and create American jobs.  

How do we do this? Well, we have designed innovative Online Global Programs to fit the needs of U.S. exporters for whichever market they are trying to reach. We value our clients, and we work in collaboration with them to build an Online Global Program that is unique to their needs and business objectives.  

You asked, we listened! Every day, at IBT Online we help US exporters navigate the online global environment, supporting them to grow their export, sales, brand, and business internationally.

What was once called the ‘New Online Normal’ is now called the ‘New Reality’! The impact of COVID-19 has compounded the rapid advancement of technologies and the take off-off the online, digitally connected world and this trend is here to stay! So today, companies are facing new challenges that come with this online landscape. So how do you make sure to thrive as a company in this online environment and what are the tools needed? 

To help you stay ahead of the curve, we created a short video that answers the top questions US exporters ask us about growing their business internationally and online today!