We bring you 5 trends that have become crucial for any company that wishes to succeed in Europe and stay ahead of their competition. Don't lag behind! Read our tips on: design - responsive, flat with subtle animation, user-friendly and online marketing - videos and multilingual marketing on social media.
Tags: All posts, Global Markets, International Online Marketing
Want to grow your export and business in Europe? John Worthington, Managing Director of ibt partners presents at the Massachusetts Export Expo on how to develop effective European sales and marketing strategies using the internet.
An active presence on social media is not just a marketing fad, it’s a crucial part of any business’ marketing strategy - the new way how to build your brand and engage with your customers or other target audiences. Many US companies understand the importance of social media as well as importance of country specific websites for each of their key markets. But they are still often unsure about how to manage social media across a number of multilingual markets. Which social media networks are important for my business? Do I need to create a new business profile in each country? If you’re asking these questions – don’t worry! You’re not the only one and we have answers to that.
More frequently than ever, end customers as well as businesses start their product searches and procurement processes online. Search engines have become today’s marketplace, where customer demand meets supply. If you want to stand out amongst your competitors, you need to be visible online. You need to optimize your website for search engines.
Google is the #1 search engine in the USA with a 67% share, and it dominates the European market. It boasts a 97% share in Poland, 96% share in Spain, 95% share in France and Italy, 93% share in Germany, and 89% share in the UK. See table at the bottom of the blog for more countries.
In our previous blog we introduced two different types of videos that can boost your business: demonstration and explainer videos. Today we will have a closer look at how to get return on investment in these videos by making them visible to a broader audience.
You might enjoy watching videos online, but have you considered creating one for your own business?
According to Forbes, 59% of senior executives prefer watching a video to reading a text. 65% of these executives then click through to visit the seller’s website, and nearly half report to have contacted the seller after watching the video. Videobrewery has similar findings – about half of people who viewed an online marketing video made a purchase afterwards.
For international business development and export managers the internet provides an easily accessible platform for promoting your brand and products in different parts of the world. Getting it right for the target markets is a different matter. Inbound marketing helps you do so.
Moselle Developpement will be an exhibitor at this year’s Hannover Messe 2014 industrial fair with two stands, one in Hall 17, Stand B53 and also Hall 13, Stand C30. The annual event will be taking place in Germany between 7-11 April, and there are typically 250,000 visitors each year.
It's that time of year once again, yes, we're talking about MEDICA 2013, the world's leading trade fair for medicine and medical technology.
| Since the dawn of Google, there has been the struggle for search ranking. A fierce clash of websites clamouring for our attention, the battle of keyword stuffing and content farming still rages on today. |