International Business and Technology Blog

For international business development and export managers the internet provides an easily accessible platform for promoting your brand and products in different parts of the world. Getting it right for the target markets is a different matter. Inbound marketing helps you do so.    

Moselle Developpement will be an exhibitor at this year’s Hannover Messe 2014 industrial fair with two stands, one in Hall 17, Stand B53 and also Hall 13, Stand C30. The annual event will be taking place in Germany between 7-11 April, and there are typically 250,000 visitors each year.

It's that time of year once again, yes, we're talking about MEDICA 2013, the world's leading trade fair for medicine and medical technology.

International trade shows play a critical role for companies looking to break into new markets and expand exports. While the costs can be higher than domestic shows, they can bring significant returns and help reduce lead times for new market entry or market expansion. In a survey of 500 companies, 83% classed trade shows as the 2^nd most important “tool” in the marketing mix after the corporate website’s home page.  

 
FDI pages of an EDA’s websites come in many shapes and sizes but, for me, there are three clear messages that are important to make the FDI pages useful to a company interested in the area. These are:

Whether your objective is to attract new clients, increase brand awareness, or deepen customer loyalty, social media can offer you a great solution, as 36% of the content posted is related to brands! Yet do not forget that trends and preferences for certain types of social media change across different countries. When you explore the opportunity of entering the world of social media, also pay careful attention to the selection of appropriate types of social media with respect to your business type and targeted audience.