It's that time of year once again, yes, we're talking about MEDICA 2013, the world's leading trade fair for medicine and medical technology.
| Since the dawn of Google, there has been the struggle for search ranking. A fierce clash of websites clamouring for our attention, the battle of keyword stuffing and content farming still rages on today. |
International trade shows play a critical role for companies looking to break into new markets and expand exports. While the costs can be higher than domestic shows, they can bring significant returns and help reduce lead times for new market entry or market expansion. In a survey of 500 companies, 83% classed trade shows as the 2nd most important “tool” in the marketing mix after the corporate website’s home page.
Tags: All posts, Website Localization, International Online Marketing
FDI pages of an EDA’s websites come in many shapes and sizes but, for me, there are three clear messages that are important to make the FDI pages useful to a company interested in the area. These are:
Whether your objective is to attract new clients, increase brand awareness, or deepen customer loyalty, social media can offer you a great solution, as 36% of the content posted is related to brands! Yet do not forget that trends and preferences for certain types of social media change across different countries. When you explore the opportunity of entering the world of social media, also pay careful attention to the selection of appropriate types of social media with respect to your business type and targeted audience.
Tags: All posts, Global Markets, International Online Marketing