International Business and Technology Blog

International trade shows play a critical role for companies looking to break into new markets and expand exports. While the costs can be higher than domestic shows, they can bring significant returns and help reduce lead times for new market entry or market expansion. In a survey of 500 companies, 83% classed trade shows as the 2^nd most important “tool” in the marketing mix after the corporate website’s home page.  

 
FDI pages of an EDA’s websites come in many shapes and sizes but, for me, there are three clear messages that are important to make the FDI pages useful to a company interested in the area. These are:

Whether your objective is to attract new clients, increase brand awareness, or deepen customer loyalty, social media can offer you a great solution, as 36% of the content posted is related to brands! Yet do not forget that trends and preferences for certain types of social media change across different countries. When you explore the opportunity of entering the world of social media, also pay careful attention to the selection of appropriate types of social media with respect to your business type and targeted audience.