International Business and Technology Blog

Susanna Hardy

Recent Posts

Holland Pump get online global - boosting sales and brand awareness in South America

Posted by Susanna Hardy on Thu, Oct 19, 2017

Management at Holland Pump were keen to increase brand awareness in their key export markets. The solution was to use online tools, starting with localized websites, as the most effective means of building business and brand awareness rapidly. 

It made sense to start with South America as some of Holland Pump’s most attractive export markets are in the region, with large-scale mining, infrastructure and industrial projects. IBT Online was tasked with building the localized websites for Brazil and Mexico for starters. The localized websites allow Holland Pump to showcase their expertise to local prospective clients, reinforcing the trust that is so essential to the buyer’s journey.

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Tags: All posts, Online Global Case Study


Posted by Susanna Hardy on Mon, Oct 16, 2017

The Global Center for Automotive Performance Simulation (GCAPS) is a world-class facility, serving global clients for vehicle and tire testing and simulation. Given the global nature of the automotive sector, it makes sense for GCAPS to get online globally and IBT Online is proud to be assisting them.

Management felt their state-of-the-art and high performance testing facilities deserved a brighter spotlight, both internationally and in their US domestic market. Having an effective online presence today requires regular outreach through social media to your targeted local audience to build global brand awareness.

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Tags: All posts, Online Global Case Study

ASG extend their global online presence with IBT Online

Posted by Susanna Hardy on Wed, Sep 13, 2017

Extending the online reach – building on success

Following the success of their Chinese and Mexican websites, Avionics Support Group, Inc (ASG) management had Brazil and Japan in their sights. IBT Online delivered the first localized websites for ASG’s export markets in 2016. Payback was rapid, with ASG securing their best-ever China deal within weeks of the website going live: export orders more than doubled within the year. So it was an easy decision to extend the ASG online footprint to the next priority export markets: Japan and Brazil. 

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Tags: All posts, Online Global Case Study

EuroDentalDepot – innovative ecommerce for SMEs

Posted by Susanna Hardy on Thu, Jun 29, 2017

EuroDentalDepot is the brainchild of VistaDental, where innovation is key to success. The company invents, patents, manufactures and distributes highly specific dental devices and equipment. For its home market, the United States, the company has built up a trusted network of distributors and has an established reputation for quality, built since its foundation in 1997. But for export markets, management were keen to fast-track its growth. Going online with great local websites coupled with a strong ecommerce platform provided the solution, and IBT Online was delighted to help from the outset.

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Tags: E-commerce, Online Global Case Study

Satamazone: Dialing up online leads in export markets

Posted by Susanna Hardy on Thu, Jun 01, 2017

Satamazone know that their target clients are tech-savvy and that they will search for Satamazone products on the web. Getting great websites for key export markets is therefore essential for the company to grow and realize its international ambitions. In addition, the company does not always have local distributors in export markets but relies on its website to generate leads and uses its home US-based website as a secure ecommerce platform.

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Tags: All posts, Online Global Case Study

Mexico Online - Vibrant, Mobile and Engaged

Posted by Susanna Hardy on Mon, May 29, 2017

Mexico is arguably Latin America’s most dynamic market for ecommerce for both the B2C and B2B worlds. Retail and ecommerce giants Amazon and Wal-Mart clearly think so and are backing their ambitions with huge investments. Amazon launched in Mexico in June 2015 and according to Juan Carlos Garcia, CEO of Amazon Mexico, the company sees “a big opportunity in the Mexican market. It’s a market which right now is at $12 billion and growth has been in the double digits.”

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Tags: All posts, E-commerce, SEO & Social Media

Peterson Spring - Springing forward online

Posted by Susanna Hardy on Tue, May 23, 2017

Peterson Spring is pleased with its first 2 international websites and IBT Online is proud to have helped them! Peterson Spring, founded in Michigan over 100 years ago, manufactures springs to serve the automobile, industrial, defence and manufacturing industries. The company started exporting early in its history and opened international subsidiaries – in Canada, Mexico and the UK. But they were cautious about setting up localized websites for their export markets. They had worked hard on their US core website and knew the time, effort and skills required to get good traction with a local website.

The Michigan Economic Development Corporation’s offer to help companies get international websites through the Online Global Program prompted the company to spring into action. 

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Tags: All posts, Online Global Case Study

Roll-Rite rolls business forward with localized websites and online marketing

Posted by Susanna Hardy on Wed, Mar 22, 2017

Building global brands

Roll-Rite sell their innovative tarping systems to trucking companies, haulage groups and speciality transporters from a range of different industries. Their clients are all looking for quality, reliability and strong service support. Brand recognition is therefore key to building that trust and in today’s world, websites and social media play a vital role for brand development. 

Listen to Roll-Rite CEO Brad Templeman talk about how localized websites have helped his company grow their international business and global brand awareness.

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Tags: All posts, Online Global Case Study

Hague Quality Water makes a splash with international online marketing

Posted by Susanna Hardy on Thu, Mar 16, 2017

Online provides the solution 

Hague Quality Water’s export success has been built over time with different solutions found for different markets. HQW’s routes to market vary from exclusive distributor in one market to tied agents and even subsidiaries in other markets. Nowhere is this mosaic more evident than across Europe. Management was searching for a way to support and organize all their partners and looked to online for a solution. IBT Online started with building localized websites in some of HQW's most important markets - check out

Social media is vital for HQW’s sales process so when IBT Online built an initial European website, online marketing abilities were prioritized. After building the website, IBT is responsible for making sure online forums like Facebook stay fresh, relevant and effective for lead generation.

Distributors and in-market partners welcomed the additional marketing support and leads that the websites generate and 

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Tags: All posts, Online Global Case Study

Avionics Support Group Inc Flies home a winner with localized websites

Posted by Susanna Hardy on Wed, Mar 15, 2017

Enterprise Florida Online Global Program – Go Global with Website Localization

Management at Miami-based Avionics Support Group, Inc (ASG) were quick to take advantage of Enterprise Florida’s Online Global Program. Hugo Fortes, ASG’s Senior Vice-President, noted that they had been looking for some time for an online solution to build and support their global business so the Online Global Program was an obvious choice.

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Tags: All posts, Online Global Case Study