International Business and Technology Blog

Susanna Hardy

Recent Posts

EuroDentalDepot – innovative ecommerce for SMEs

Posted by Susanna Hardy on Thu, Jun 29, 2017

EuroDentalDepot is the brainchild of VistaDental, where innovation is key to success. The company invents, patents, manufactures and distributes highly specific dental devices and equipment. For its home market, the United States, the company has built up a trusted network of distributors and has an established reputation for quality, built since its foundation in 1997. But for export markets, management were keen to fast-track its growth. Going online with great local websites coupled with a strong ecommerce platform provided the solution, and IBT Online was delighted to help from the outset.

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Tags: E-commerce, Online Global Case Study

Satamazone: Dialing up online leads in export markets

Posted by Susanna Hardy on Thu, Jun 01, 2017

Satamazone know that their target clients are tech-savvy and that they will search for Satamazone products on the web. Getting great websites for key export markets is therefore essential for the company to grow and realize its international ambitions. In addition, the company does not always have local distributors in export markets but relies on its website to generate leads and uses its home US-based website as a secure ecommerce platform.

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Tags: All posts, Online Global Case Study

Mexico Online - Vibrant, Mobile and Engaged

Posted by Susanna Hardy on Mon, May 29, 2017

Mexico is arguably Latin America’s most dynamic market for ecommerce for both the B2C and B2B worlds. Retail and ecommerce giants Amazon and Wal-Mart clearly think so and are backing their ambitions with huge investments. Amazon launched in Mexico in June 2015 and according to Juan Carlos Garcia, CEO of Amazon Mexico, the company sees “a big opportunity in the Mexican market. It’s a market which right now is at $12 billion and growth has been in the double digits.”

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Tags: All posts, E-commerce, SEO & Social Media

Peterson Spring - Springing forward online

Posted by Susanna Hardy on Tue, May 23, 2017

Peterson Spring is pleased with its first 2 international websites and IBT Online is proud to have helped them! Peterson Spring, founded in Michigan over 100 years ago, manufactures springs to serve the automobile, industrial, defence and manufacturing industries. The company started exporting early in its history and opened international subsidiaries – in Canada, Mexico and the UK. But they were cautious about setting up localized websites for their export markets. They had worked hard on their US core website and knew the time, effort and skills required to get good traction with a local website.

The Michigan Economic Development Corporation’s offer to help companies get international websites through the Online Global Program prompted the company to spring into action. 

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Tags: All posts, Online Global Case Study

Roll-Rite rolls business forward with localized websites and online marketing

Posted by Susanna Hardy on Wed, Mar 22, 2017

Building global brands

Roll-Rite sell their innovative tarping systems to trucking companies, haulage groups and speciality transporters from a range of different industries. Their clients are all looking for quality, reliability and strong service support. Brand recognition is therefore key to building that trust and in today’s world, websites and social media play a vital role for brand development. 

Listen to Roll-Rite CEO Brad Templeman talk about how localized websites have helped his company grow their international business and global brand awareness.

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Tags: All posts, Online Global Case Study

Hague Quality Water makes a splash with international online marketing

Posted by Susanna Hardy on Thu, Mar 16, 2017

Online provides the solution 

Hague Quality Water’s export success has been built over time with different solutions found for different markets. HQW’s routes to market vary from exclusive distributor in one market to tied agents and even subsidiaries in other markets. Nowhere is this mosaic more evident than across Europe. Management was searching for a way to support and organize all their partners and looked to online for a solution. IBT Online started with building localized websites in some of HQW's most important markets - check out

Social media is vital for HQW’s sales process so when IBT Online built an initial European website, online marketing abilities were prioritized. After building the website, IBT is responsible for making sure online forums like Facebook stay fresh, relevant and effective for lead generation.

Distributors and in-market partners welcomed the additional marketing support and leads that the websites generate and 

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Tags: All posts, Online Global Case Study

Avionics Support Group Inc Flies home a winner with localized websites

Posted by Susanna Hardy on Wed, Mar 15, 2017

Enterprise Florida Online Global Program – Go Global with Website Localization

Management at Miami-based Avionics Support Group, Inc (ASG) were quick to take advantage of Enterprise Florida’s Online Global Program. Hugo Fortes, ASG’s Senior Vice-President, noted that they had been looking for some time for an online solution to build and support their global business so the Online Global Program was an obvious choice.

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Tags: All posts, Online Global Case Study

Bulman Products goes global with IBT Online localized websites

Posted by Susanna Hardy on Wed, Feb 15, 2017

Finding and nurturing international distributors

Bulman Products is a 100-year old privately owned manufacturer that relies on a dense distributor network to sell its quality rolled paper cutters and dispensers. This means that getting the right distributor is key. But new distributors need to be constantly recruited to feed the group’s international expansion and all of them need marketing support. This is not easy across multiple industries and across many countries.

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Tags: All posts, Online Global Case Study

Kasco Marine: Supporting global distributors with localized websites

Posted by Susanna Hardy on Thu, Feb 02, 2017

A global business challenge

Kasco’s challenge was how to support an international distributor network. As a recognized global supplier of pond aerators, fountains and de-icing equipment, Kasco has over 30 distributors across the world and is committed to supplying them with great marketing material as well as helping them generate new leads. In its home USA market, the company uses its website to support its domestic sales reps and to showcase its know-how. Management knew that an online solution was the best way to grow their global business cost effectively but how to do it?

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Tags: All posts, Online Global Case Study


Posted by Susanna Hardy on Tue, Jan 31, 2017

Ecommerce customers – whether businesses or private consumers – want a wide choice of products, delivery times and methods, low transport costs and hassle-free returns. These three magic ingredients: choice, low transport costs and easy returns, are not always simple, especially in Europe with its 24 official languages, EU and non-EU legislation and other complexities. Ecommerce in Europe looks a whole lot harder than in the USA. Is it worth it? A growing number of companies think so, encouraged by continuing strong demand. Ecommerce in Germany, for example, topped €52 billion in 2016 and is set for more double-digit growth in 2017.

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Tags: All posts, Distributors