Discover how Yo Mama's Foods, a Florida-based food manufacturing company, expanded their digital presence into Mexico and the Spanish-speaking market with the help of IBT Online. Facing the challenge of reaching new customers and establishing their brand internationally, Yo Mama's Foods partnered with us to create a tailored Shopify e-commerce website.
As Kirsten Streger, Brand Manager, emphasized, "My experience working with IBT Online was amazing. They have a great team who walks you through every step of the process." Read on to see how our Online Global Programs helped Yo Mama's Foods achieve their export goals and grow their business in new markets.
Client Background: Elevating Global Operations with Yo Mama's Foods
Yo Mama's Foods, headquartered in Florida, is a renowned food manufacturing company specializing in pasta sauces, salad dressings, and condiments. To expand their brand and reach new customers, Yo Mama's Foods recognized the need for a strong digital presence in Mexico and among Spanish speakers in the US and Latin America. They turned to IBT Online for assistance in creating a customized Shopify e-commerce website tailored to these markets. The project was led by Kirsten Streger, Brand Manager.
Challenge: Establishing Brand Presence in New Markets
Yo Mama's Foods aimed to increase their market penetration in Mexico and other Spanish-speaking regions. They needed a robust digital strategy to build an engaging and user-friendly e-commerce website that would appeal to local customers and support their distributors in Mexico. The primary goal was to enhance brand recognition and drive sales through an optimized online platform.
Hear directly from Kirsten Streger as she shares how IBT Online helped Yo Mama's Foods establish a strong digital presence in Mexico and expand their reach. "My experience working with IBT Online was amazing," says Kirsten. Click to watch and learn more about their success story.
Solution: Implementing IBT Online’s Shopify E-Commerce Website
IBT Online's Online Global Programs provided the perfect solution for Yo Mama's Foods. Our team designed and delivered a customized Shopify e-commerce website for Mexico and the Spanish-speaking market in the US and Latin America. The website was tailored to meet the cultural and linguistic needs of these markets, ensuring a seamless user experience. We also provided ongoing support to optimize the website's performance and drive traffic.
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Results: Boosting Brand Awareness and Sales through E-Commerce
The new e-commerce website had a significant impact on Yo Mama's Foods’ digital presence and sales. Kirsten Streger highlighted the transformation: "The Florida Online Global Program helped our company establish our website in Mexico. It's helped us reach different customers that we weren't able to access before." The website served as a vital tool for distributors in Mexico, helping them showcase Yo Mama's Foods products to new stores and customers. Streger further noted, "Having an established website has really helped us promote our business over in Mexico and other countries as well."
Conclusion: Partnering for Long-Term Digital Success
Yo Mama's Foods’ successful partnership with IBT Online underscores the importance of having a trusted digital partner for international business growth. Kirsten Streger concluded, "We will definitely be using IBT Online again in the future, whether we need to build another website for a different country or anything like that. They also have marketing support and other kinds of support for those regions that you might not be familiar with." If your company is considering expanding its digital presence and achieving higher quality marketing results, IBT Online is your ideal partner.
Transform Your Digital Strategy with IBT Online
If your company is looking to expand its digital presence and improve international customer engagement, IBT Online is your ideal partner.
