International Business and Technology Blog

Numerous companies have increased profits by exporting their products and services abroad, by accessing lucrative markets beyond borders of their home countries. In many cases, exporting is the only way to achieve a profitable business by fully exploiting markets around the world. However, many companies wrongly assume that exporting their goods abroad will solve a slowdown in sales in their home market.

Whether your objective is to attract new clients, increase brand awareness, or deepen customer loyalty, social media can offer you a great solution, as 36% of the content posted is related to brands! Yet do not forget that trends and preferences for certain types of social media change across different countries. When you explore the opportunity of entering the world of social media, also pay careful attention to the selection of appropriate types of social media with respect to your business type and targeted audience.

The EU and the USA have the strongest and most dependent economic relationship in the world. Their combined GDP accounts for around half of the world’s GDP and for nearly a third of international trade flow. Every year they invest large sums into FDI projects and they are each other’s major importers. Today, we will focus in our blog on the EU product demand, the most imported goods from the USA to the EU, and top EU countries interested in imports from the USA.