Malaysia and Singapore have long been key markets for exporters, thanks to strong historical, social, and trade links with Southeast Asia and the West. With young, tech-savvy populations and expanding middle-income segments, these markets have become even more attractive for businesses looking to grow.
Both countries have more mobile connections than people, making them true "mobile-first" markets. In such fast-moving and competitive digital environments, how can exporters stand out and make it easy to do business? By going online and launching localized websites! Leverage online tools to enhance visibility, improve communication, and boost business opportunities in Malaysia and Singapore.
Malaysia now has over 30 million internet users, with an average daily usage of more than 8 hours, including nearly 2.5 hours spent on social media. And in Singapore, over 96% of the population is connected to the internet, and its ecommerce market is booming, valued at $5.2 billion USD in 2023 with an expected annual growth rate of 11%.
See the infographic below for a comprehensive overview that will help you understand where Malaysian and Singaporean prefer to search, shop, and interact online, enabling you to tailor your strategies for maximum impact.
Our infographic shows you:- Malaysia and Singapore online environments
- Social media use across Malaysia and Singapore
- Ecommerce- What do they buy and how?