Check out our IBT Online brand evolution. The IBT success story began in 2002, when we were delivering first class international business development services, helping hundreds of small and medium sized companies to expand globally. Since that time, the digital disruption has transformed the traditional exporting and global business development rulebook. Today, global sustainable sales, brand and business success is impossible without a strong online component.
At IBT Online, our focused and core strategy for tomorrow is clear: to create value for our corporate clients by deploying innovative online technologies, website localization and international online marketing services, that deliver measurable growth in global sales, brands and businesses.
FAQ re IBT Online…we have been asked many times:
1) Q. Why did you change your name to IBT Online and what does it mean?
A. The answer is that our research with current and prospective customers told us that IBT Online conveys a simpler, clearer and more online focused image, which reflects who we are. We replaced the word Partners with Online. We became IBT Online. Our brand evolution included shortening our name, as well as our domain to www.ibt.onl. This enables us to tell our international business and online success story in a bolder, more comprehensive and easy to do business way. IBT stands for International Business and Technology and with the Online extension, we are IBT Online. We evolved to the IBT Online brand for four principle reasons, to:
- highlight who we are = global online sales, brands and business developers
- clarify what we do = provide online services, that is website localization and international online marketing
- reflect how the market and so we have changed = it is a digital global world today, and we are 100% focused on online for and on behalf of our clients
- serve our clients better = online delivers faster, surer and more cost effective global development of sales, brand recognition and business development
2) Q. Are you changing your service offer?
A. The answer is no and yes! We still provide international business development services, but the focus is 100% on online for our clients’ global development. Our message to you is “help your customers, prospects and business partners understand who you are and what you offer by improving their online user experience in their native language. Whether you sell directly or via distributors, B2B or B2C, a local website that is easy to engage and do business with, built to match your business strategy, is essential to your international expansion success”. Our corporate B2B, B2C, multi sector clients face the traditional challenges of growing sales, brands and business globally, but working together we research, find and deliver the online solution. At IBT Online we work with your company to establish and manage your global online presence through website localization and international online marketing.
3) Q. What is the meaning and the story of the logo?
A. The starting point of our updated logo story remains the black and light brown swirling uplifting globe. It is designed to convey a strong, international as well as innovative, technology and digitally forward looking image, coupled with the lowercase text, the ibt (International Business and Technology) followed by the .onl (this says we are online and is also our top level domain name). Simple, clear, we say what we are, making ourselves easy to understand and do business with.
4) Q. How did your website change?
A. Our website is our #1 communications platform. A further manifestation of our innovative and forward looking purpose is our new domain. Clearer and to the point www.ibt.onl (do check it out). It is a new exciting non .com world. We have taken advantage of the newly available Top Level Domains (TLD). Not surprisingly, we selected .onl, as it is practical, easy-to-remember and most importantly is the official abbreviation for “online", so for everything online that is online! Also, we have created a new online look and feel for the IBT Online site, which is cutting edge and relevant to our forward and global looking customers’ expectations. We have focused our business scope, reflecting todays international online operating environment and we are ever more content driven to provide useful, available on-demand resources. So learn more about international business and technologies and online: www.ibt.onl/resources
Click here to know more about the IBT Online story: www.ibt.onl/about/our-story