It is widely agreed that the use of technology and business growth are closely linked, and more so when companies look to develop export markets. A report from New Zealand’s Business Operations Survey concluded that export rates are significantly higher for those companies with online ordering systems to collect sales. This does not relate only to large companies. Small, medium, large – businesses of all sizes that use online technologies have higher rates of exporting than those that do not. Companies using online technologies have, on average, 30% higher rates of exporting than those that do not. The benefits of using a website to collect sales do not end with exporting; such companies are more likely to enter a new export market, innovate, expand and invest in R&D.
In Europe, we know that the ecommerce spend is huge. Let’s not forget that the EU 28 consists of 500 million inhabitants, 375 million Internet users and a whopping 225 million eshoppers. Particularly striking are the big three – UK, Germany and France – who account for a staggering 69% of the EU ecommerce spend.
Entering into new European export markets is important, particularly when considering the above figures. Furthermore, it has been suggested that businesses using the internet to collect sales orders are three times more likely to enter new export markets than those choosing not to.
Figures surrounding the issue of online presence vary considerably between different industries, with the wholesale trade industry often boasting the largest number of exporters collecting online sales orders. However, if you’re a goods-producing business you might be interested to learn that goods-producing industries using the internet to collect sales orders are tipped to benefit from the highest export sales.
Arguably, technology is your greatest asset. It allows you to connect to your customers, wherever they may be, regardless of your location. In Europe, a dedicated web presence allows you to overcome countless barriers that would have posed considerable problems a few years ago. A European website connects your business to 28 new markets and 500 million potential new customers. Don’t forget, Europe is Online. So should you be.
Online in Europe is the optimal platform to accelerate your export and business growth, develop your brand, know your markets better, gain market share, find and support distributors, prepare and leverage trade shows, acquire new and nurture existing customers and improve your ROI.