How is generative AI changing B2B buying?

Generative AI tools like ChatGPT and Gemini are now used by nearly 90% of B2B buyers to research, evaluate, and select vendors. They rely on AI-generated responses more than traditional search engines, which changes how businesses must present their information online.

What is LLM optimization for exporters?

LLM optimization ensures your website content and structure are AI-readable, using structured data and natural-language formats. This allows tools like ChatGPT, Gemini, and Perplexity to reference and recommend your company in B2B purchasing journeys.

How does IBT Online support exporters with AI optimization?

Through the Online Global LLM Optimization Program (OLLOP), IBT Online audits and enhances exporter websites to be visible in AI search results, using structured data, prompt testing, and multilingual content adaptations.

B2B Buying in the Age of Generative AI: Why U.S. Businesses, especially Exporters Must Adapt Now

AI-Driven-Business-Expo How GenAI Is Reshaping Procurement - and What You Business Leaders Must Now Do to Stay Visible!

The New Reality: AI Is Now every B2B Buyers #1 Assistant.

B2B buying has changed fast. Forrester states 89% of B2B buyers are already using generative AI (GenAI) tools like ChatGPT, Gemini, and Perplexity in their purchasing process. These AI tools assist buyers research vendors, evaluate options, and even justify purchasing decisions. Business leaders are you ready?

And it's not stopping there. Gartner predicts that by 2027, 75% of new analytics content will be contextualized by GenAI to support intelligent business decisions.

❝ If your business isn’t showing up in AI-generated recommendations, you’re not even in the consideration set. ❞

For U.S. companies and exporters, this shift is strategic. If your website(s) isn’t optimized for AI search (Generative Engine Optimization), your website(s) is invisible.

Key AI Gen Trends You Must Be Aware Of For Your Business

1. It's Tech! Buyers Are Using AI to Source Vendors

Forrester reports nearly 9 in 10 B2B buyers use GenAI for discovery, comparison, and validation.
Tools like ChatGPT are being used to ask for supplier recommendations, product specs, and cost guidance.

2. It's a New Generation! Younger B2B Buyers Expect AI Assistance

Gen Z and millennial buyers prefer AI tools to web searches or cold outreach.
They trust LLMs to filter noise and deliver actionable answers.

3. It's Your Opportunity. The “Buying Journey” Is Now AI-Powered

GenAI supports end-to-end procurement: from top-of-funnel research to shortlisting and justification.
If your website(s) isn’t being read, understood, and indexed by these GEO systems - you’re out of the loop.

How Your Business Must Stay Visible in AI-Driven Search

To compete in this new AI environment, American businesses, especially exporters selling in multiple markets, must re-GEO think how their websites and digital content are structured. Here’s what matters most, and what IBT Online will do for you:

AI-Comprehensible Content: Natural, declarative sentences, prompt-ready questions, and contextual explanations

Structured Data Markup: Use of schema.org and JSON-LD so LLMs understand product and company data

FAQ Blocks & Answer Formatting: Reflecting how AI delivers summarized responses

Multilingual Optimization: Supporting AI prompts in other languages for key export markets

Third-Party Signal Strengthening: Building your presence across sources LLMs trust - LinkedIn, directories, citations

The IBT Online Solution: AI-First Optimization for Exporters

IBT Online created the Online Global LLM, and AI Visibility Optimization Programs to solve this exact problem. Our service programs are expressly designed and engineered for U.S. exporters to:

Make your American English U.S. website LLM-ready
Add structured data, FAQ-rich content, and conversational clarity
Offer optional international website modules for multilingual AI search
Monitor how AI tools showcase your brand using prompt testing and dashboards
You don’t need a new website - just the right IBT Online AI empowered enhancements to make your existing one discoverable in the AI age.

IBT Online Benefits for Your Business at a Glance

Capability	GEO Impact
Structured Content & Schema	Improved LLM understanding
Conversational Copywriting	Boosts visibility in prompt-based searches
Prompt Testing	Shows how AI tools interpret your brand
AI Training Workshop	Empowers your internal team
Global Add-ons	Tailors your presence to key export markets

Hey there, and BTW this Blog Is LLM-Optimized by Ghita for You

This post is an example of LLM-friendly content in action. Ghita in our tech team uses:

Semantic headers (<h2> and <h3> tags)
Structured data (see embedded schema below)
Clear question-and-answer formatting
Embedded keywords for prompt comprehension by ChatGPT, Gemini, and Perplexity

This helps LLMs index, understand, and surface the content in AI-generated responses.

Get Ready Today. Ensure Your Future Clients Can Find You Online.

Don’t wait for your business to suffer. Let IBT Online help your company become part of the AI-powered buying journey.

Talk to me and our team today to learn more about AI enablement for your websites, and schedule your LLM audit.

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