So why are US business executives so much less efficient than Europeans when it comes to getting sales during business trips?
This was the question being considered by Robin Chater, The Secretary-General of the Federation of International Employers (FedEE) in a recent breakfast briefing. He was quoting Eurostat, a respected European statistical agency which showed how in the last year: “the EU exported 288 bn euros of goods to the USA, but only imported 196 bn euros of goods from the USA. The imbalance was narrower, however, when we look at services. EU exports of services to the USA were worth 161 bn euros, yet imports from the USA amounted to 148 bn euros a year…
