--- title: ASG extend their global online presence with IBT Online description: ASG extend their online presence following the success of their first localized websites for Mexico and China and IBT Online are proud to work with them. image: https://info.ibt.onl/hubfs/Avionics-Support-Group-banner2_960_400_s_c1_c_t.jpg --- [![IBT Online](https://info.ibt.onl/hs-fs/hubfs/IBT-strapline-01.png?width=250&height=130&name=IBT-strapline-01.png "IBT Online")](http://ibt.onl) # International Business and Technology Blog ## [ASG extend their global online presence with IBT Online](https://info.ibt.onl/international-business-and-technology-blog/asg-extend-their-online-presence-with-ibt-online) Posted by [Susanna Hardy](https://info.ibt.onl/international-business-and-technology-blog/author/susanna-hardy) on Wed, Sep 13, 2017 - [Tweet](https://twitter.com/share) **Extending the online reach – building on success** IBT Online delivered the first localized websites for ASG’s export markets in 2016. **Payback was rapid,** with ASG securing their best-ever China deal within weeks of the website going live: export orders more than doubled. Following the success of their **Chinese** and **Mexican** websites, it was an easy decision for Avionics Support Group, Inc (ASG) management** **to extend the ASG online footprint to the next priority export markets:**[ Japan](https://info.ibt.onl/international-business-and-technology-blog/japans-online-environment-infographic) and [Brazil](https://info.ibt.onl/international-business-and-technology-blog/brazils-online-environment-infographic).** ** ** **Harnessing market potential** All markets are potentially huge for ASG, but they also have specific business and online challenges. Each market is different, so the objective of each localized website can be different: **building brand awareness** might be the priority for one market, while **generating leads and attracting new reps** might be the primary goal for another. In each case, **the websites need to be fully customized, understandable to the target audiences, and optimized for local search engines**. [![You can do the same! Get in touch today to discuss](https://no-cache.hubspot.com/cta/default/209596/b0788dea-dc71-4be6-9c2e-3d2f42adc410.png)](https://cta-redirect.hubspot.com/cta/redirect/209596/b0788dea-dc71-4be6-9c2e-3d2f42adc410) ** ![ASG Japan homepage.jpg](https://info.ibt.onl/hs-fs/hubfs/ASG%20Japan%20homepage.jpg?width=641&height=528&name=ASG%20Japan%20homepage.jpg)** **Building local buyers trust** One of the motivators for a Japanese website is an annual trade show attended by many of ASG’s prospects. This meant a tight deadline for IBT Online to deliver the fully customized Japanese website as it is a great tool to boost contacts and leads ahead of and during the show. **The Japanese business world responds well to localized websites as it demonstrates long-term commitment by the exporter**. But Japanese websites can be challenging: from Yokogaki script writing left-to-right, to distinct cultural variations. Read more on [Japan's Online Environment Infographic](https://info.ibt.onl/international-business-and-technology-blog/japans-online-environment-infographic). Optimizing websites for the local search engines (SEO) is at the core of all good localized websites. While Yahoo is a strong contender in Japan, Google commands over 90% share in Brazil. So, while IBT Online has now built a few websites for ASG, **each website is specific to the country, optimized for the local market and search engine, providing a unique, customized online business tool**. IBT Online is proud to be associated with ASG’s growing international success. Samantha Soffici, Online Business Development Manager at IBT Online says: “**It’s great to see the export markets responding so well to the new websites. ASG operate in a global business so the global online presence is really important for the buyer experience**.” Check out what ASG management has to say:   [![Ready to get online globally? Request a proposal now!](https://no-cache.hubspot.com/cta/default/209596/e035a899-5c13-4915-bac1-52e7dd4603c0.png)](https://cta-redirect.hubspot.com/cta/redirect/209596/e035a899-5c13-4915-bac1-52e7dd4603c0) Tags: [All posts](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts), [Success Stories](https://info.ibt.onl/international-business-and-technology-blog/topic/success-stories) ### Enjoying this article? ### Posts by category - [All posts (234)](https://info.ibt.onl/international-business-and-technology-blog/topic/all-posts) - [Digital Compliance (8)](https://info.ibt.onl/international-business-and-technology-blog/topic/digital-compliance) - [Global Ecommerce (24)](https://info.ibt.onl/international-business-and-technology-blog/topic/global-ecommerce) - [Global Markets (63)](https://info.ibt.onl/international-business-and-technology-blog/topic/global-markets) - [International Online Marketing (77)](https://info.ibt.onl/international-business-and-technology-blog/topic/international-online-marketing) - [State and Trade Partners (10)](https://info.ibt.onl/international-business-and-technology-blog/topic/state-and-trade-partners) - [Success Stories (25)](https://info.ibt.onl/international-business-and-technology-blog/topic/success-stories) - [Website Localization (66)](https://info.ibt.onl/international-business-and-technology-blog/topic/website-localization) ### Latest posts [ Sitemap](http://ibt.onl/home/sitemap) © 2020 IBT Online. 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