FDI pages of an EDA’s websites come in many shapes and sizes but, for me, there are three clear messages that are important to make the FDI pages useful to a company interested in the area. These are:
- Where the area is. This might seem obvious but it is often overlooked. It is important to say where the area is and its relevant position to major centers, transport and communications links. What all companies need to know is how easy it is to get there and how quickly goods/products can be delivered to the clients.
- Why the area is a good place to set up business and what type of business. For a company to move into an area, there are a number of factors that are considered. The natural ones to highlight are the facilities, the potential workforce, and the types of complimentary businesses that are already there. Different areas are suitable for different companies so know which ones your area is good for and say so,
- How the EDA will help the new company set up in the area. The more the EDA can do to help the company move in the better. So say how you will help. These could be: real estate, human resources, legal and tax issues, etc. Additionally, it is helpful to say which languages are spoken by the EDA staff.
Finally, you must remember that the decision makers should have the key information in their own language. However, it is important to have the text translated by a professional or native speaker as a bad translation will reflect negatively.
To conclude, the FDI section does not need to be large or complicated for it to be successful. It does, however, need to have a clear message, easy navigation and be focused on the companies you wish to attract.