Australia and New Zealand are dynamic markets with strong trade ties to the West, offering significant opportunities for exporters. Their digitally connected populations and high adoption of ecommerce make them prime destinations for businesses looking to expand.
In Australia, over 22 million people are online, spending an average of more than 6 hours a day connected to the internet. Mobile commerce is vital here, with more than 60% of ecommerce purchases completed via mobile devices. For New Zealand boasts 93% internet penetration, with 4.5 million internet users driving an ecommerce market worth over $6.5 billion USD in 2023. Mobile devices are also at the core of online shopping in New Zealand, making mobile optimization essential for businesses.
Both countries are hyper-connected and mobile-first markets. To succeed, businesses need localized websites, strong search engine visibility, and clear communication strategies tailored to local consumers. By leveraging digital tools and prioritizing mobile-friendly experiences, businesses can enhance their visibility and capitalize on the growing ecommerce opportunities in Australia and New Zealand.
See the infographic below for a comprehensive overview that will help you understand where Australians and New Zealanders prefer to search, shop, and interact online, enabling you to tailor your strategies for maximum impact.
Our infographic shows you: