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Kendra Kuo
Kendra Kuo
Program Director, Export Accelerator
Economic Development Partnership of North Carolina
Susanna Headshot
Susanna Hardy
Chief Content Officer 
IBT Online
Ava Mitzi
Ava Mitzi
Strategic Partnerships and Business Development Manager
IBT Online
2026 has been a year of rapid change in digital marketing, AI, search, buyer behavior and international sales. As businesses prepare for 2027, the challenge is no longer simply keeping up with new tools, but understanding which changes actually matter for growth.

Join EDPNC and IBT Online for a practical, forward-looking webinar exploring the most important lessons from 2026 and the digital trends set to shape 2027.

We will look at what changed over the past year, what businesses should take forward, and where companies should focus next to stay visible, relevant and competitive in increasingly AI-driven markets.
 
What We Will Cover:
  • 2026 in review: the digital shifts that had the biggest impact on marketing, sales and international growth
  • AI search & GEO: how discovery is changing across Google, ChatGPT, Gemini and other AI-powered platforms
  • Changing buyer behavior: how B2B and B2C customers are researching, comparing and choosing suppliers differently
  • Digital visibility in 2027: what brands need to do to stay discoverable across search, social and AI
  • Content & AI: how businesses can use AI, video, avatars and automation to create more relevant and scalable marketing
  • Sales & marketing alignment: turning digital visibility into stronger leads, engagement and revenue
  • What to watch in 2027: emerging trends, priorities and practical actions businesses should start preparing for now

REGISTER NOW!
Why Attend?
This webinar is designed to help businesses cut through the noise and focus on the digital strategies that will matter most in 2027. You will leave with a clearer understanding of:
  • What changed in 2026
  • Which trends are likely to shape 2027
  • Where AI is creating real commercial opportunities
  • How to strengthen your digital visibility
  • How to turn marketing activity into measurable sales growth
  • What practical steps to prioritize going into the new year
 
Who Should Attend?
Business owners, exporters, sales leaders, marketing teams and companies looking to grow their visibility, reach new customers and strengthen their digital strategy in 2027.

2027 starts now. Join us to understand what is changing, what matters, and where to focus next.