



Tuesday, August. 12th, 2025 - 1:00 PM
MASTERCLASS: SUPPORTING ENVIRONMENTAL TECHNOLOGIES IN PERU AND MEXICO WITH DIGITAL STATEGIES
Check out the full list of upcoming Livestreams and Webinars on our Website:
https://ibt.onl/resources/upcoming-events/

Frances Selema
Global Environmental Technologies Team Leader
U.S. Department of Commerce, International Trade Administration

Susanna Hardy
Chief Content Officer
IBT Online

Ava Mitzi
Strategic Partnerships / Business Development
IBT Online
How environmental buyers in Peru and Mexico engage online and what they expect to see.
How to localize your digital presence to build trust and relevance in local markets.
Ways to support your in-market reps and distributors with digital tools and content.
How to extend the impact of trade missions through lead nurturing and online visibility.