Wednesday, April. 23th, 2025 - 2:00PM EST

LEVERAGE DIGITAL STRATEGIES TO SUPPORT AND STRENGTHEN YOUR INTERNATIONAL DISTRIBUTORS

 

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For business expanding globally, strong distributor relationships are key to market success. In this session, U.S. Commercial Service Specialists and IBT Online explore how businesses can leverage digital tools to better support, communicate with, and empower their in-market distributors to drive sales growth.
colin Hudson headshot-1

Colin Hudson
Global Team Leader and Senior International Trade Specialist
U.S. Commercial Service

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Susanna Hardy
Chief Content Officer 
IBT Online

Ava

Ava Mitzi
Stratagic Partnerships / Business Development
IBT Online

Localized websites and marketing assets to enhance brand presence and credibility in each market.
Co-branded materials and sales tools to support distributor-led outreach.
Distributor portals and multilingual communication tools to improve engagement and training.
Geo-targeted lead generation and CRM integration to ensure distributors receive and convert high-quality prospects.
Trade show and event support through digital assets, QR codes, and localized content.
E-commerce and digital sales platforms to streamline transactions and improve accessibility.
Performance tracking and analytics to measure success and optimize distributor engagement.
This session will provide actionable insights on leveraging digital strategies to strengthen distributor relationships, improve communication, and drive measurable sales growth.
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