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Joelle Lazzarotto
Marketing Director
IBT Online
Susanna Headshot
Susanna Hardy
Chief Content Officer 
IBT Online

Turning Leads into Sales:
Marketing Automation Systems to Build a High-Performance Sales Pipeline

In this dynamic session, you’ll learn how to:
  • How CRM platforms manage leads and opportunities 
  • How automated nurturing increases conversion
  • How sales teams gain visibility into the pipeline
  • How marketing and sales alignment improves results

Companies generate leads but often struggle to convert them into customers. This masterclass explores how CRM systems - using HubSpot as an example - help companies organize leads, automate follow-up, and increase conversion rates.
 
Join this session to learn how to generate more qualified leads, improve targeting, and accelerate deal cycles, using CRM systems.

 

 

JOIN US!
5-part Digital Growth Masterclass Series:

This webinar is one of our 5-part Digital Growth Masterclass Series.
Check out our other sessions and register now!

Join us on March 26, 2026 for our monthly masterclass series designed for companies that want to use modern digital tools, AI, and automation to generate more leads and convert them into sales. 

Each session focuses on practical tools, real examples, and actionable strategies that companies can implement immediately to grow their pipeline and revenue.

Participants will learn how to build a modern digital growth engine that consistently attracts prospects, nurtures leads and converts opportunities into customers. 

Join us on April 22, 2026  for this monthly masterclass series designed for companies that want to use modern digital tools, AI, and automation to generate more leads and convert them into sales. 

Each session focuses on practical tools, real examples, and actionable strategies that companies can implement immediately to grow their pipeline and revenue.

Participants will learn how to build a modern digital growth engine that consistently attracts prospects, nurtures leads and converts opportunities into customers. 

Join us on May 20th, 2026 for our monthly masterclass series designed for companies that want to use modern digital tools, AI, and automation to generate more leads and convert them into sales. 

Each session focuses on practical tools, real examples, and actionable strategies that companies can implement immediately to grow their pipeline and revenue.

Participants will learn how to build a modern digital growth engine that consistently attracts prospects, nurtures leads and converts opportunities into customers.

 Join us on June 17 for our monthly masterclass series designed for companies that want to use modern digital tools, AI, and automation to generate more leads and convert them into sales. 

Each session focuses on practical tools, real examples, and actionable strategies that companies can implement immediately to grow their pipeline and revenue.

Participants will learn how to build a modern digital growth engine that consistently attracts prospects, nurtures leads and converts opportunities into customers. 

 Practical Strategies to Generate Leads, Accelerate Sales and Scale Your Business

A monthly masterclass series designed for companies that want to use modern digital tools, AI, and automation to generate more leads and convert them into sales. 

Each session focuses on practical tools, real examples, and actionable strategies that companies can implement immediately to grow their pipeline and revenue.

Participants will learn how to build a modern digital growth engine that consistently attracts prospects, nurtures leads and converts opportunities into customers. 

 

  •  March 26, 2026
    AI Tools for Generating Leads and Sales

  • April 22, 2026 
    Turning Leads into Sales: Using CRM Systems to Build a High-Performance Sales Pipeline

  • May 20, 2026
    AI Search Is Changing How Buyers Find Companies

  • June 17, 2026
    AI Video and Scalable Content

  • July 22, 2026
    Ecommerce for Growth: Building Scalable Online Revenue Channels 

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