Skip to content
Anne B orange background-1

Anne Burkett
Chairman of NADEC, Executive Director,
North Alabama International Trade Association

2025 USC ITA Webinar Template from Sep 4th-2
Joelle Lazzarotto
Marketing Director
IBT Online
Susanna Headshot
Susanna Hardy
Chief Content Officer 
IBT Online

From AI Tools to Revenue:
Building an AI-Powered Marketing & Sales Engine 

In this dynamic session, you’ll learn how to:
  • Build a practical AI tech stack for modern marketing and sales teams.
  • Use AI in marketing to improve targeting, campaign performance, and lead generation.
  • Apply AI in sales to prioritize prospects and personalize outreach at scale.
  • Turn marketing engagement into qualified pipelines faster.

Whether your goal is domestic market growth, international expansion, or both, this session will show you how AI tools can take you from promo to pipeline - fast.

Join this session to learn how to generate more qualified leads, improve targeting, and accelerate deal cycles, using AI across marketing and sales workflows.

 
Using case studies, we’ll explore how to integrate AI into your marketing and sales processes - from campaign planning and audience targeting to lead qualification and personalized outreach - so your team can move faster and drive measurable pipeline growth. Modern AI platforms help teams analyze buyer behavior, prioritize high-intent prospects, and automate personalized engagement at scale. 
 
With so many tools emerging, the real challenge isn’t just adopting AI - it’s building the right AI tech stack and strategy to turn marketing activity into real sales pipeline. Join us on this webinar! 
 

WATCH THE FREE WEBINAR NOW!
5-part Digital Growth Masterclass Series:

This webinar is one of our 5-part Digital Growth Masterclass Series.
Check out our other sessions and register now!

 Practical Strategies to Generate Leads, Accelerate Sales and Scale Your Business

A monthly masterclass series designed for companies that want to use modern digital tools, AI, and automation to generate more leads and convert them into sales. 

Each session focuses on practical tools, real examples, and actionable strategies that companies can implement immediately to grow their pipeline and revenue.

Participants will learn how to build a modern digital growth engine that consistently attracts prospects, nurtures leads and converts opportunities into customers. 

 

  •  March 26, 2026
    AI Tools for Generating Leads and Sales

  • April 22, 2026 
    Turning Leads into Sales: Using CRM Systems to Build a High-Performance Sales Pipeline

  • May 20, 2026
    AI Search Is Changing How Buyers Find Companies

  • June 17, 2026
    AI Video and Scalable Content

  • July 22, 2026
    Ecommerce for Growth: Building Scalable Online Revenue Channels