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Debbie Langan
Debbie Langan
 Senior International Business Manager 
NEPA Alliance
Susanna Hardy
Susanna Hardy
Chief Content Officer
IBT Online
Ava Mitzi
Ava Mitzi
Strategic Partnerships & Business Development Manager
IBT Online
The way customers discover, compare and choose companies is changing quickly.

Search is becoming more conversational. AI platforms are influencing research and recommendations. Buyer journeys are becoming less linear. At the same time, businesses are being presented with more tools, more platforms and more pressure to decide what is actually worth their attention.

This webinar is designed for Pennsylvania companies preparing for growth in 2027. NEPA Alliance and IBT Online will look at the digital and AI shifts that are changing how companies are found, how buyers make decisions, and how marketing and sales teams can respond.

Rather than focusing on AI for its own sake, the session will concentrate on the practical question: what should your business be doing differently in 2027 to stay visible, relevant and competitive?
 
What We Will Explore:
  • The new buyer journey: how B2B and B2C customers are using search, social media and AI tools to research companies before making contact
  • AI Search, AISO & GEO: how visibility is evolving across Google, ChatGPT, Gemini, Claude and other LLMs
  • Getting your brand into the answer: the content, authority signals, digital assets and website structure that help AI platforms understand and surface your company
  • Changing search and content strategies: what traditional SEO still does well, what is changing, and where businesses need to adapt
  • AI-powered marketing: where AI video, multilingual Avatars, content generation and automation can create practical value
  • Smarter workflows: how tools such as Claude and AI agents can support research, content, sales enablement and productivity
  • From visibility to sales: how to connect digital discovery with lead generation, nurturing and stronger customer conversations
  • 2027 priorities: what deserves attention now, what is worth testing, and what businesses can afford to ignore

REGISTER NOW!
Why Attend?
This session is designed to help Pennsylvania businesses cut through the noise and leave with a clearer understanding of where digital visibility is moving, how the buyer journey is changing, and which AI and marketing capabilities can genuinely support growth in 2027.
 
Who Should Attend?
Business owners, exporters, sales leaders and marketing teams who want to understand how AI and digital change are affecting the way customers find and choose companies, and how to respond with a clearer strategy for 2027.