Winter has arrived so get ready for ISPO!
As the must attend annual trade show for companies involved in Outdoor & Athletics (O&A) and notably winter sports, ISPO is also one of our favourite trade shows of the year. Whatever sport, hobby or outdoor pursuit you can name – all can be found in the vast halls of the Munich Messe from 3- 6 Feb 2013.
Just to remind you of ISPO’s advantages….
- 2500 exhibitors from all over the world
- +100 000 visitors
- Industry leaders next to niche speciality companies
ISPO is also a fun trade show as companies showcase their latest technologies and styles in O&A. Given the wide range of companies, ISPO has certainly inspired cross-sector innovation: a manufacturer of performance skis can exchange ideas with a niche producer of thermal gloves and discover new materials. What can you expect from ISPO?....
- discover discipline-overlapping synergies
- cross-selling opportunities
- new segments and trends
- conferences on hot topics, notably: cross-selling, e-commerce and new retailing concepts….
We will be attending with our clients, both corporate and public sector and are starting to prepare already now. Given the size of the show, the organisers have invested in interactive communications to improve the interaction between exhibitor and visitors. Nevertheless, we recommend you prepare especially well for this trade show. Organise your meetings in advance or you may run out of time! There are a lot of business opportunities at ISPO so make sure you optimise the show.
We look forward to seeing all sports and O&A fans in Munich in February 2013.
Data sources:
http://www.ispo.com/sports-business-connected/