Wednesday, Sep. 24th, 2025 - 1PM EST/ 10AM PST

Generative Engine Optimization: What Companies Need to Know About AI Search for Business Growth!

 

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Meet the Experts. Join our panelists for a discussion and Q&A about how to grow your exports, sales, brand, and business internationally
James Bledsoe

James Bledsoe
Director of eCommerce Solutions Center,
U.S. ITA

Susanna-Hardy-Webinar-image-9

Susanna Hardy
Chief Content Officer 
IBT Online

Ava

Ava Mitzi
Business Development / Strategic Partnerships
IBT Online

Welcome to Generative Engine Optimization (GEO) - a new approach to digital discoverability built for the AI-powered future of search. As generative AI tools like ChatGPT, Gemini, Claude, and Perplexity increasingly influence how buyers research and select vendors, the way your company shows up online is no longer dictated by traditional SEO. GEO goes beyond keywords and backlinks. It demands structured, authoritative, and localized content that large language models trust and prioritize.
In this strategic session you’ll learn how AI-driven search is reshaping global buyer journeys, and what your business needs to do now to stay visible, credible, and competitive in both U.S. and international markets.
What You'll Learn:

Why traditional SEO is no longer enough - and what makes GEO different

How LLMs surface company information in response to natural language queries

The role of structured data, digital trust, and localization in GEO success

What U.S. exporters, manufacturers, and ecommerce brands must do to stay found

Real examples of how AI is already changing global lead generation

Tactical steps to update your website and content strategy for GEO readiness

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