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Joelle Lazzarotto
Marketing Director
IBT Online
Susanna Headshot
Susanna Hardy
Chief Content Officer 
IBT Online

AI Search Is Changing Everything
How companies can optimize their websites and content to be found, referenced, and recommended by AI. 

Search behavior is rapidly evolving. Increasingly, buyers ask questions directly to AI assistants and receive answers generated by large language models. Companies must ensure their content is visible, credible, and referenced by AI systems.

In this dynamic session, you’ll learn how to:
  • How AI search and generative engines are changing discovery 
  • The fundamentals of Generative Engine Optimization (GEO) 
  • How to structure content so AI systems reference your company 
  • How authoritative content, data, and expertise influence AI-generated answers 
  • Practical steps to increase visibility in AI-driven search

Buyers are increasingly turning to AI assistants such as ChatGPT and other generative search tools to research suppliers, products, and solutions. Instead of scanning pages of search results, they ask AI directly - and receive curated answers.

The question is: Will your company be recommended?

In this masterclass, you will learn practical strategies for AI Search Engine Optimization (AI-SEO), including how to structure content, demonstrate authority, and increase the chances that AI assistants cite your company when buyers ask for solutions.

Join us to understand the future of search - and how to position your business to benefit from it.

 

 

JOIN US!
5-part Digital Growth Masterclass Series:

This webinar is one of our 5-part Digital Growth Masterclass Series.
Check out our other sessions and register now!

Join us on March 26, 2026 for our monthly masterclass series designed for companies that want to use modern digital tools, AI, and automation to generate more leads and convert them into sales. 

Each session focuses on practical tools, real examples, and actionable strategies that companies can implement immediately to grow their pipeline and revenue.

Participants will learn how to build a modern digital growth engine that consistently attracts prospects, nurtures leads and converts opportunities into customers. 

Join us on April 22, 2026  for this monthly masterclass series designed for companies that want to use modern digital tools, AI, and automation to generate more leads and convert them into sales. 

Each session focuses on practical tools, real examples, and actionable strategies that companies can implement immediately to grow their pipeline and revenue.

Participants will learn how to build a modern digital growth engine that consistently attracts prospects, nurtures leads and converts opportunities into customers. 

Join us on May 20th, 2026 for our monthly masterclass series designed for companies that want to use modern digital tools, AI, and automation to generate more leads and convert them into sales. 

Each session focuses on practical tools, real examples, and actionable strategies that companies can implement immediately to grow their pipeline and revenue.

Participants will learn how to build a modern digital growth engine that consistently attracts prospects, nurtures leads and converts opportunities into customers.

 Join us on June 17 for our monthly masterclass series designed for companies that want to use modern digital tools, AI, and automation to generate more leads and convert them into sales. 

Each session focuses on practical tools, real examples, and actionable strategies that companies can implement immediately to grow their pipeline and revenue.

Participants will learn how to build a modern digital growth engine that consistently attracts prospects, nurtures leads and converts opportunities into customers. 

 Practical Strategies to Generate Leads, Accelerate Sales and Scale Your Business

A monthly masterclass series designed for companies that want to use modern digital tools, AI, and automation to generate more leads and convert them into sales. 

Each session focuses on practical tools, real examples, and actionable strategies that companies can implement immediately to grow their pipeline and revenue.

Participants will learn how to build a modern digital growth engine that consistently attracts prospects, nurtures leads and converts opportunities into customers. 

 

  •  March 26, 2026
    AI Tools for Generating Leads and Sales

  • April 22, 2026 
    Turning Leads into Sales: Using CRM Systems to Build a High-Performance Sales Pipeline

  • May 20, 2026
    AI Search Is Changing How Buyers Find Companies

  • June 17, 2026
    AI Video and Scalable Content

  • July 22, 2026
    Ecommerce for Growth: Building Scalable Online Revenue Channels 

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