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Online business development tools have never been so important for businesses to meet the new challenges posed by social distancing.

Learn from Katy Sinnott, VP of International Business at the WEDC, and Aaron Zitzelsberger, International Grants Manager what your state is doing to help Wisconsin companies navigate these difficult times. Grants and funding are available, notably to support innovative solutions for business.

Listen to Laurent Leduc, Director of International Business at AMSOIL INC. tell his Wisconsin Online Global Programs success stories in Europe, Latin America, India, Australia and New Zealand.

IBT Online works with the WEDC to deliver the Wisconsin Online Global Program - Website Localization and International Online Marketing for Wisconsin companies.

Join us as we share expertise and experience in delivering localized websites and online marketing to help you grow your exports, sales, brand and business.

Insights and opportunities:
How has COVID-19 affected your buyer persona and their buyer journey?
Best-practice, optimally localized business development websites
Be found, be understood, and be easy to do business with in your target markets
How to help your international distributors and in-market partners
Is ecommerce now a must-have?
Staying close to existing clients
Focusing on the bottom of your sales funnel
Wisconsin Online Global Program and grants
Case studies - how Wisconsin companies are using online tools today

Polls and surveys: 
Attendee participation and feedback. 

The presentation, polls, survey and lots more to grow your exports, sales, brand and business internationally.

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                            Meet the Wisconsin Online Global experts:

Katy Sinnott

Katy Sinnott
Vice-President of International Business Development, Wisconsin Economic Development Corporation

Katy Sinnott is Vice President of International Business Development with the Wisconsin Economic Development Corporation (WEDC). In this role, she is responsible for developing and implementing strategies to grow Wisconsin’s economy through helping Wisconsin companies expand their exports and through attracting foreign direct investment in Wisconsin.

Aaron WEDC Image

Aaron Zitzelsberger
International Grants Manager, Wisconsin Economic Development Corporation

Aaron Zitzelsberger is International Grants Manager with the Wisconsin Economic Development Corporation (WEDC). In this role, he is responsible for leading program management and implementation of WEDC’s international grant programs at both the state and federal levels, as well as providing assistance to companies to facilitate export sales.


Laurent Leduc
Director of International Business, AMSOIL INC.

Laurent has over 18 years of experience in business development and restructuring business units and portfolios in multinational and early growth stage organizations. A team leader with a successful track record of setting overall strategic direction and motivating and inspiring sales organizations to achieve high performance and profitability. He has exceptional expertise in all aspects of product launches, branding, sales and regulatory affairs for domestic and international business to business. Laurent is a self-starter with forward thinking who can undertake project assignments with minimal supervision. 


Susanna Hardy
Chief Content Officer, IBT Online

Susanna serves as Chief Content Officer at IBT Online. As such, Susanna is involved in all aspects of content used in effective business online tools, from content creation to content optimization for search engines and online marketing. Susanna brings her expertise in international business development and marketing to the IBT Online team and has worked with a wide spectrum of companies to reach, develop and succeed in export markets. Recognizing the importance of content for building brand awareness and sales, Susanna helps companies to ensure their online presence is working hard for them.

Samantha Soffici IBT Online 2

Samantha Soffici
Online Business Development Manager, IBT Online

Samantha works with companies that are looking to increase their international presence. By understanding their routes to market and their international business objectives, Samantha helps steer the company towards the appropriate online tools that IBT Online offers. At home in North and South America, Samantha is an expert in the international world.



IBT Online 

IBT Online provides website localization and international online marketing services to help companies grow their sales, brands and businesses online globally. Our Online Global programs (website localizationinternational online marketing and website management) makes sure your company gets found, understood and is easy to do business with across international markets.