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Smart Digital Strategies for Strategic Tech: Drive Visibility, Leads, and Sales
Tuesday, Sep. 23rd, 2025 - 1PM EST/ 10AM PST

James Bledsoe
Director of eCommerce Solutions Center,
U.S. Commercial Service ITA
Director of eCommerce Solutions Center,
U.S. Commercial Service ITA

Ava Mitzi
Business Development / Strategic Partnerships
IBT Online
Business Development / Strategic Partnerships
IBT Online

Susanna Hardy
Chief Content Officer
IBT Online
Chief Content Officer
IBT Online
Join the U.S. Commercial Service and IBT Online for a focused session tailored to the Strategic Technologies sector, exploring how companies can boost brand visibility, generate qualified leads, and grow sales across U.S. markets using AI-powered digital strategies.
Today’s buyers are engaging through smarter channels, and reaching them requires more than static marketing. This session will unpack how AI, LLM optimization, and GEO-targeted content are helping tech companies stand out, stay competitive, and support their internal teams and external partners more effectively.
IBT Online will share insights from its work helping U.S. businesses implement market-relevant, digitally intelligent strategies that drive measurable outcomes.
Today’s buyers are engaging through smarter channels, and reaching them requires more than static marketing. This session will unpack how AI, LLM optimization, and GEO-targeted content are helping tech companies stand out, stay competitive, and support their internal teams and external partners more effectively.
IBT Online will share insights from its work helping U.S. businesses implement market-relevant, digitally intelligent strategies that drive measurable outcomes.
What You’ll Learn:
- Use AI and automation to improve search visibility, targeting, and lead capture
- Optimize your digital presence to align with how U.S. buyers search, evaluate, and engage
- Deliver localized content and tools to empower reps, partners, and internal teams
- Apply LLM-driven content strategies to stay discoverable and relevant in evolving search environments
- Build a smarter digital funnel that connects your tech solutions with the right decision-makers