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Shopify for Global Growth: Powering B2B and B2C Success
Thursday, Jan. 29th, 2026 - 11AM EST/ 8AM PST

Anne Burkett
Chairman of NADEC, Executive Director,
North Alabama International Trade Association

Ava Mitzi
Business Development / Strategic Partnerships
IBT Online
Business Development / Strategic Partnerships
IBT Online

Susanna Hardy
Chief Content Officer
IBT Online
Chief Content Officer
IBT Online
Join us to discover how to harness Shopify’s powerful ecommerce capabilities - combined with AI-driven digital strategies and expert localization - to grow sales across the U.S. and in key international markets.
In this fast-paced session, you’ll learn how to:
- Optimize Shopify for both U.S. and global B2B and B2C sales
- Localize your store for trust, visibility, and conversion in any market
- Integrate AI tools to personalize the buyer journey and increase ROI
- Align Shopify with your wider marketing, sales, and fulfillment strategies
Whether your focus is domestic growth, international expansion, or both, this session will give you the roadmap to make Shopify work harder for your business.