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Building a Future Ready Business: Practical AI Integrations for Sales, Marketing & Customer Experience
Thursday, Aug. 28th, 2025 - 11AM EST/ 8AM PST

Fred Latuperissa
President/CEO
Exlm20/20 Group, LLC
President/CEO
Exlm20/20 Group, LLC

Sandi Vazeen, CTP, CGBP
VP International Advisor | Treasury Management and NADEC Communications Officer,
NADEC
VP International Advisor | Treasury Management and NADEC Communications Officer,
NADEC

Ava Mitzi
Business Development / Strategic Partnerships
IBT Online
Business Development / Strategic Partnerships
IBT Online

Susanna Hardy
Chief Content Officer
IBT Online
Chief Content Officer
IBT Online
By 2026, 80% of B2B marketing executives will leverage AI to improve buyer engagement." Gartner. This is your chance to learn how to future-proof your business in a rapidly changing digital landscape and turn AI from a trend into a growth engine.
We’ll explore how AI-powered tools like ChatGPT, Gemini, Copilot, and Midjourney can streamline sales pipelines, personalize marketing at scale, and create customer experiences that convert. You’ll also learn how GEO (Generative Engine Optimization) and LLM search optimization are transforming online discoverability and what it takes to ensure your company appears - and wins - in AI-driven search results.
We’ll explore how AI-powered tools like ChatGPT, Gemini, Copilot, and Midjourney can streamline sales pipelines, personalize marketing at scale, and create customer experiences that convert. You’ll also learn how GEO (Generative Engine Optimization) and LLM search optimization are transforming online discoverability and what it takes to ensure your company appears - and wins - in AI-driven search results.
What You’ll Learn:
- How to integrate AI platforms like ChatGPT, Gemini, Copilot, and Midjourney into your sales, marketing, and customer experience workflows
- What GEO is, how it works, and why LLM search optimization is critical for future visibility
- Ways to use AI for hyper-personalized marketing that increases conversion rates
- How to automate repetitive processes while improving customer engagement
- Real examples of U.S. companies using AI and GEO to drive measurable growth in new markets