According to Lucintel, the global cosmetics industry is expected to reach $630Bn (€487Bn) by 2017, with a CAGR of 3.4% over the next five years (1). Europe is traditionally the leading market in cosmetics, representing nearly half of the global market. In 2010, its value was worth €66.6bn, and it has been growing constantly since the industry’s full post-recession recovery in 2011 (2). Europe is also the world’s largest cosmetics exporter, with 62% of its cosmetic products being marketed outside of Europe.