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     International Online Marketing for your business

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International online marketing is more important than ever in an age of social distancing, especially for companies with international ambitions.

COVID-19 is impacting businesses everywhere - supply chains, international travel, conferences, trade shows…. Your online presence plays a vital role to make sure your business keeps up and running.

Join us as we explore how international online marketing can help mitigate the effects of social distancing.

Which platforms perform best in which markets?
How to identify and define your international buyer persona
Different strategies for different markets
When to use organic vs. paid social media
Crisis management in a time of uncertainty
SBDC... a helping hand
....and more!

Using case studies and practical examples, we share our experiences of how companies use online marketing to grow their exports, sales, brands and businesses globally.

Polls and surveys: 
Attendee participation and feedback

Takeaways: 
The presentation, polls, survey and lots more to grow your exports and business internationally

Twitter hashtag:
#IBTWebinar

 

 

   

                              Meet the experts:

Carolyn Turner
Assistant Director, Research & Training, International Trade Specialist, The Alabama International Trade Center

Carolyn assists small and medium sized companies in Alabama with international trade, expanding company’s sales via international opportunities, problem solve wide ranging international topics such as ITAR and EAR, classification, regulations, contracts, finance options, risk mitigation, and more. She also conducts country/market analyses for international market research, provides international business training and educational industry seminars.

 

 

SBDC

America’s SBDC represents America’s nationwide network of Small Business Development Centers (SBDCs) – the most comprehensive small business assistance network in the United States and its territories. The mission of America’s SBDC is to represent the interests of our members and their SBDCs, by promoting, informing, supporting and continuously improving America’s nationwide network of SBDCs. The mission of America’s nationwide network of SBDCs is to help new entrepreneurs realize the dream of business ownership, and to assist existing businesses to remain competitive in the complex marketplace of an ever-changing global economy.

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Samantha Soffici
Online Business Development Manager, IBT Online

Samantha works with companies that are looking to increase their international presence. By understanding their routes to market and their international business objectives, Samantha helps steer the company towards the appropriate online tools that IBT Online offers. At home in North and South America, Samantha is an expert in the international world.

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Susanna Hardy
Chief Content Officer, IBT Online

Susanna serves as Chief Content Officer at IBT Online. As such, Susanna is involved in all aspects of content used in effective business online tools, from content creation to content optimization for search engines and online marketing. Susanna brings her expertise in international business development and marketing to the IBT Online team and has worked with a wide spectrum of companies to reach, develop and succeed in export markets. Recognizing the importance of content for building brand awareness and sales, Susanna helps companies to ensure their online presence is working hard for them.

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Joelle Lazzarotto
Senior Online Marketing Manager, IBT Online  

Joelle heads up the IBT Online Marketing Team, working closely with our clients to provide strategic insights and marketing campaigns’ management to ensure we always deliver great and measurable results. Having lived and worked on digital marketing projects in several regions around the world, Joelle has developed a strong experience in digital international marketing across a number of industries. 

 

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IBT ONLINE

IBT Online provides website localization and international online marketing services to help companies grow their sales, brands and businesses online globally. Our Online Global programs (website localizationinternational online marketing and website management) makes sure your company gets found, understood and is easy to do business with across international markets.