Online in Mexico: Leverage Today's Online Opportunities to Grow Your Business in Mexico

Grow your exports, sales, brand and business in Mexico

The new online normal means online business development tools have never been so important. Understand today's Mexican online environment and how to leverage it.

Learn from Mindi Hertzog, Senior Trade Specialist, Carey Arun, Commercial Officer and Manny Velazquez, Commercial Specialist at the U.S Department of Commerce, what they are doing to help support U.S companies exporting to Mexico and what support is available to leverage online programs.

Be found, be understood, and be easy to do business with in Mexico.

Help your Mexican prospects, customers and partners do business with you by giving them a Mexican online Local User eXperience (LUX) in their language(s) and market(s).

Grow online traffic, engagement and conversions in Mexico.

Join us as we share expertise, case studies, client testimonials and experience in delivering online success in Mexico.

Insights and opportunities in Mexico:
The online environment of Mexico
Spanish speaking in Mexico
Best-practice, optimally localized Mexican business development websites
Mexican Search Engine and Social Media Marketing
Sell online and ecommerce
Grow your brand online
Reporting and Analytics
Own, control, measure and manage your online success
Case studies - online successes (B2B, B2C and B2G)

Polls and surveys:
Attendee participation and feedback.

Takeaways:
The presentation, polls, survey and lots more to grow your exports, sales, brand and business in Mexico.

Twitter hashtag:
#IBTWebinar

Meet the IBT Online Global Programs Experts:

	Carey Arun Commercial Officer, U.S. Department of Commerce Carey is a Commercial Officer with the U.S. Department of Commerce, International Trade Administration Foreign Service – U.S. Commercial Service. Carey assists U.S. Businesses to overcome trade barriers, identify market potential, and facilitates commercial diplomacy in order to export their products and services overseas both to foreign governments and commercial clients.
	Manny Velazquez Commercial Specialist, U.S. Department of Commerce Manny Velazquez is CS Mexico Customs Expert located in Monterrey, (northern)Mexico. Manny covers all the topics related to Mexican customs compliance, import process, including tariffs, taxes, regulations updates, changes in customs law and USMCA, counseling companies from all the sectors and industries to export successfully, avoiding delays throughout their export process. Manny has worked for the U.S. Department of Commerce/U.S. Foreign and Commercial Service since 1998.
	Mindi Hertzog Senior Trade Specialist, U.S. Department of Commerce Mindi Hertzog is a Senior International Trade Specialist at the Orlando U.S. Export Assistance Center as part of the U.S. Commercial Service. Mindi covers a range of sectors including Healthcare, Energy, Environment, Travel and Tourism, and Education. She spent 2015-2017 in Sao Paulo, Brazil serving as a Foreign Commercial Service Officer and Digital Attache. Mindi has worked for the U.S. Department of Commerce/U.S. Foreign and Commercial Service since 2013, with private companies and the Government of British Columbia in the USA. Mindi served 6 years as a Vice Consul at UK Trade and Investment in Los Angeles, CA. Mindi started her career working at the Wistar Institute at the University of Pennsylvania in Philadelphia, conducting cancer research and was later a Scientist at GreenFuel Technologies Corporation in Cambridge, MA. Mindi possesses an Executive MBA from the University of California - Los Angeles, Anderson School of Management, and a Bachelor of Science in Biology from Cedar Crest College in Allentown, PA.
	Susanna Hardy Chief Content Officer, IBT Online Susanna serves as Chief Content Officer at IBT Online. As such, Susanna is involved in all aspects of content used in effective business online tools, from content creation to content optimization for search engines and online marketing. Susanna brings her expertise in international business development and marketing to the IBT Online team and has worked with a wide spectrum of companies to reach, develop and succeed in export markets. Recognizing the importance of content for building brand awareness and sales, Susanna helps companies to ensure their online presence is working hard for them.
	Mercedes Corcia Online Marketing Manager, IBT Online Mercedes is an experienced marketer with a demonstrated history of working and managing successful online and offline campaigns. With high expertise in the communications and marketing industry, Mercedes specialises in Latin American markets.
	IBT Online IBT Online provides website localization and international online marketing services to help companies grow their exports, sales, brand and businesses online globally. Our Online Global programs (website localization, international online marketing and website management) makes sure your company gets found, understood and is easy to do business with across international markets.

Online in MEXICO: Leverage Today's Online Programs to Grow Your Business in mexico

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