edpnc-2020                NORTH CAROLINA Online Global
                programs and grants
      Business Development ONLINE MARKETING to Help you grow your EXPORTS, sales, brand and business in a COVID-19 Age

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Online business development tools have never been so important for businesses to meet the new challenges posed by COVID-19.

Learn from John Loyack, Vice-President, Global Business Services at the Economic Development Partnership of North Carolina (EDPNC) what your state is doing to help North Carolina companies navigate these difficult times. Grants and funding are available, notably to support innovative solutions for business today.

IBT Online works with the EDPNC to deliver the North Carolina Online Global Program - Website Localization and International Online Marketing for North Carolina companies.

Join us as we share expertise and experience in delivering localized websites and online marketing to help you grow your exports, sales, brand and business.

Insights and opportunities:
How have marketing channels been affected by COVID-19?
Grow traffic, engagement, and conversions
Leveraging Search Engine Marketing (SEM)
The power of Social Media
How to identify and reach your international buyer persona
Different strategies for different markets
Prepare for the rebound
North Carolina Online Global Program and grants
Case studies - how North Carolina companies are using the web today

Polls and surveys: 
Attendee participation and feedback. 

The presentation, polls, survey and lots more to grow your exports, sales, brand and business internationally.

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                            Meet the experts:

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John Loyack
Vice President, Global Business Services, the Economic Development Partnership of North Carolina

John has more than 20 years of successful, international experience in the areas of business development, new market development, export strategy and operations, global product management and international trade. As part of the executive leadership of the Economic Development Partnership of North Carolina, John oversees the Partnership's regional offices, small business consulting team (BLNC) and international trade resources.


Susanna Hardy
Chief Content Officer, IBT Online

Susanna serves as Chief Content Officer at IBT Online. As such, Susanna is involved in all aspects of content used in effective business online tools, from content creation to content optimization for search engines and online marketing. Susanna brings her expertise in international business development and marketing to the IBT Online team and has worked with a wide spectrum of companies to reach, develop and succeed in export markets. Recognizing the importance of content for building brand awareness and sales, Susanna helps companies to ensure their online presence is working hard for them.

Samantha Soffici IBT Online 2

Samantha Soffici
Online Business Development Manager, IBT Online

Samantha works with companies that are looking to increase their international presence. By understanding their routes to market and their international business objectives, Samantha helps steer the company towards the appropriate online tools that IBT Online offers. At home in North and South America, Samantha is an expert in the international world.

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IBT Online 

IBT Online provides website localization and international online marketing services to help companies grow their sales, brands and businesses online globally. Our Online Global programs (website localizationinternational online marketing and website management) makes sure your company gets found, understood and is easy to do business with across international markets.