---
title: Michigan Online Global programs and grants. Business development Online marketing to help you grow your sales, brand and business in a COVID-19 era
description: Join this webinar to learn how to to establish and manage your global online presence through Website Localization and International Online Marketing
---

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# ![medc_logo](https://info.ibt.onl/hs-fs/hubfs/medc_logo.png?width=200&name=medc_logo.png)            Michigan Online Global programs and grants             Business Development online marketing to Help grow your EXPORTS, sales, brand and business in a COVID-19 ERa

## Watch Now

Online business development tools have never been so important for businesses to meet the new challenges posed by COVID-19.

Learn from **Alyssa Tracey, Director of International Trade at the Michigan Economic Development Corporation (MEDC)** what your state is doing to help Michigan companies navigate these difficult times. Grants and funding are available, notably to support innovative solutions for business today.

Listen to **Ann Kirkwood-Hall, Owner and President of Bulman Products** tell her Michigan Online Global Programs success story in Germany, UAE, Australia, China, Spain, Singapore and the UK.

IBT Online works with the MEDC to deliver the **Michigan Online Global Program** - **Website Localization and International Online Marketing for Michigan companies**.

Join us as we share expertise and experience in delivering localized websites and online marketing to help you grow your exports, sales, brand and business.

**Insights and opportunities:  
**How have marketing channels been affected by COVID-19?  
Grow traffic, engagement, and conversions  
Leveraging Search Engine Marketing (SEM)  
The power of Social Media  
How to identify and reach your international buyer persona  
Different strategies for different markets  
Prepare for the rebound  
Michigan Online Global Program and grants  
Case studies - how Michigan companies are using the web today

**Polls and surveys:   
**Attendee participation and feedback. 

**Takeaways:**   
The presentation, polls, survey and lots more to grow your exports, sales, brand and business internationally.

**Twitter hashtag:**  
#IBTWebinar

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**                            Meet the experts:**

| ![ALyssa MEDC](https://info.ibt.onl/hs-fs/hubfs/ALyssa%20MEDC.jpg?width=150&name=ALyssa%20MEDC.jpg) | **Alyssa Tracey** **Director of International Trade at the Michigan Economic Development Corporation** Alyssa Tracey is the Director of International Trade at the Michigan Economic Development Corporation. MEDC’s International Trade team facilitates opportunities for Michigan businesses to export goods and services around the world in support of their growth and prosperity here in Michigan. Regionally-based International Trade Managers throughout the state match businesses to export education and events, marketing support, legal assistance, and grant funding to offset eligible export activities. MEDC’s international trade centers cover 92 countries to provide local market analysis, identify and interview prospective partners and customers, and make direct introductions to interested prospects. |
| --- | --- |
| ![akirkwood](https://info.ibt.onl/hs-fs/hubfs/akirkwood.jpg?width=140&name=akirkwood.jpg) | **Ann Kirkwood-Hall** **Owner and President, Bulman Products** Bulman Products, Inc. is a 100 year old manufacturer of rolled material dispensers for industrial and retail packaging as well as the food industry, based in Grand Rapids, Michigan. Working with the MEDC to expand Bulman's sales and brand globally, Ann has successfully deployed the Michigan Online Global Program, delivered by IBT Online, for online websites and marketing in Germany, Spain, the UK, the UAE, Australia, China and Singapore.   |
| ![Susanna-Hardy-Webinar-image](https://info.ibt.onl/hubfs/Susanna-Hardy-Webinar-image.jpg) | **Susanna Hardy** **Chief Content Officer, IBT Online** Susanna serves as Chief Content Officer at IBT Online. As such, Susanna is involved in all aspects of content used in effective business online tools, from content creation to content optimization for search engines and online marketing. Susanna brings her expertise in international business development and marketing to the IBT Online team and has worked with a wide spectrum of companies to reach, develop and succeed in export markets.   ** ** |
| ![IBT-cmyk-01](https://info.ibt.onl/hs-fs/hubfs/images/IBT-cmyk-01.png?width=169&name=IBT-cmyk-01.png)   | ****IBT Online **** IBT Online provides website localization and international online marketing services to help companies grow their sales, brands and businesses online globally. Our Online Global programs ([website localization](https://ibt.onl/services/website-localization), [international online marketing](https://ibt.onl/services/online-marketing) and [website management](https://ibt.onl/services/website-management)) makes sure your company gets found, understood and is easy to do business with across international markets. * * ** ** |

 

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