Michigan logo MICHIGAN Online Global programs and grants: PIVOT TO DIGITAL - MAKE 2022 YOUR BEST EXPORT YEAR

 10:00 AM ET

Register Now

Leverage Online Business Development tools to make 2022 your best export year.

Learn from Alyssa Tracey, Director of International Trade at the Michigan Economic Development Corporation (MEDC)  what they are doing to help Michigan companies grow their exports, sales, brand and business globally!

Listen to Mitch Fedie, Marketing Manager at Pettibone tell his Michigan Online Global Programs success story in Latin America and the Middle East.

Grants and funding available.

IBT Online works with the MEDC to deliver Michigan Online Global Programs - Website Localization and Online Marketing for Michigan companies.

Join us as we share expertise and experience in delivering localized websites and online marketing.

Make the internet work for you globally.

Insights and opportunities:
The benefits of best-practice, optimally localized business development websites
Be found, be understood, do business in your target markets
SEO, Social Media Marketing, Reporting and Analytics
Grow traffic, engagement and conversions
Connect with your customers, increase brand awareness
How to help your international distributors and in-market partners
Boost your leads and sales in your target markets
Sell online with ecommerce
Case studies - how Michigan companies are using online tools today
Michigan Online Global Programs and grants – how to apply and how they help

Polls and surveys: 
Attendee participation and feedback.

The presentation, polls, survey and lots more to grow your exports, sales, brand and business online and globally.

Twitter hashtag:


                            Meet the Michigan Experts:


Alyssa Tracey
Director of International Trade at the Michigan Economic Development Corporation

Alyssa Tracey is the Director of International Trade at the Michigan Economic Development Corporation. MEDC’s International Trade team facilitates opportunities for Michigan businesses to export goods and services around the world in support of their growth and prosperity here in Michigan. Regionally-based International Trade Managers throughout the state match businesses to export education and events, marketing support, legal assistance, and grant funding to offset eligible export activities. MEDC’s international trade centers cover 92 countries to provide local market analysis, identify and interview prospective partners and customers, and make direct introductions to interested prospects.

Mitch Fedie square

Mitch Fedie
Marketing Manager, Pettibone/Traverse Lift, LLC

Mitch Fedie is the Marketing Manager at Pettibone/Traverse Lift, LLC and is responsible for carrying out all marketing campaigns and functions within the company. With over eight years of experience in the heavy equipment industry, his experience has helped launch new products, onboard new dealers and partners, and gain global brand awareness


Andrew Lawlor 
Online Business Development Manager, IBT Online

Andrew helps companies grow their exports, sales, brand and business through the usage of website localization and online digital marketing. He works closely with State Trade Agencies, to ensure the growth and nurturing of their International Marketing strategies. He builds relationships with clients and people - who trust this process and look forward to using localized websites as an additional branch to their business.


Susanna Hardy
Chief Content Officer, IBT Online

Susanna serves as Chief Content Officer at IBT Online and is involved in all aspects of content used in effective business online tools, from content creation to content optimization for search engines and online marketing. Susanna brings her expertise in international business development and marketing to IBT Online. Recognizing the importance of content for building brand awareness and sales, Susanna helps companies to ensure their online presence is working hard for them.

IBT Online Logo.png

IBT Online 

IBT Online provides website localization and international online marketing services to help companies grow their sales, brands and businesses online globally. Our Online Global programs (website localizationinternational online marketing and website management) makes sure your company gets found, understood and is easy to do business with across international markets.