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                  Business Development Websites TO Help grow your sales, brand and business in a COVID-19 Age

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Online business development tools have never been so important for businesses to meet the new challenges posed by COVID-19.

Learn from Alyssa Tracey, Director of International Trade at the Michigan Economic Development Corporation (MEDC) what your state is doing to help Michigan companies navigate these difficult times. Grants and funding are available, notably to support innovative solutions for business today.

Listen to David Yancho, VP of Armor Protective Packaging tell his Michigan Online Global Programs success story in Canada, Mexico, China and India.

IBT Online works with the MEDC to deliver the Michigan Online Global Program - Website Localization and International Online Marketing for Michigan companies.

Join us as we share expertise and experience in delivering localized websites and online marketing to help you grow your exports, sales, brand and business.

Insights and opportunities:
How has COVID-19 affected your buyer persona and their buyer journey?
Best-practice, optimally localized business development websites
Be found, be understood, and be easy to do business with in your target markets
How to help your international distributors and in-market partners
Is ecommerce now a must-have?
Staying close to existing clients
Focusing on the bottom of your sales funnel
Michigan Online Global Program and grants
Case studies - how Michigan companies are using online tools today

Polls and surveys: 
Attendee participation and feedback. 

The presentation, polls, survey and lots more to grow your exports and business internationally.

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                            Meet the experts:


Alyssa Tracey
Director of International Trade at the Michigan Economic Development Corporation

Alyssa is the Director of International Trade at the Michigan Economic Development Corporation. MEDC’s International Trade team facilitates opportunities for Michigan businesses to export goods and services around the world in support of their growth and prosperity here in Michigan. Regionally-based International Trade Managers throughout the state match businesses to export education and events, marketing support, legal assistance, and grant funding to offset eligible export activities. MEDC’s international trade centers cover 92 countries to provide local market analysis, identify and interview prospective partners and customers, and make direct introductions to interested prospects.

David Yancho

David Yancho
Vice-President, Co-Owner, Armor Protective Packaging

David is Vice President and co-owner of Armor Protective Packaging, a global rust prevention and removal company specializing in clean, safe and easy to use vapor corrosion inhibitor packaging. ARMOR has been named a Michigan Crains’ Cool Place to Work the last three years (finishing #7 in the state in 2018), INC Magazine’s National Best Workplaces for 2018 & 2019 and Michigan’s Most Engaged Workplace for 2019 by Michigan Celebrates Association. David is a proud Spartan graduating from Michigan State University and has worked for Johnson & Johnson, 3M and Federal Express in engineering and marketing roles. He has three children and resides in Howell, Michigan. 


Susanna Hardy
Chief Content Officer, IBT Online

Susanna serves as Chief Content Officer at IBT Online. As such, Susanna is involved in all aspects of content used in effective business online tools, from content creation to content optimization for search engines and online marketing. Susanna brings her expertise in international business development and marketing to the IBT Online team and has worked with a wide spectrum of companies to reach, develop and succeed in export markets. Recognizing the importance of content for building brand awareness and sales, Susanna helps companies to ensure their online presence is working hard for them.



IBT Online 

IBT Online provides website localization and international online marketing services to help companies grow their sales, brands and businesses online globally. Our Online Global programs (website localizationinternational online marketing and website management) makes sure your company gets found, understood and is easy to do business with across international markets.